Rich Media or Innovative Ads are interactive ad formats that make campaigns more creative and engaging. They include Interactive Magazines, where users can flip through pages and explore content; Static or Video Galleries, where multiple images or videos can be swiped or scrolled; Gamification/Quiz, which engages users through fun games or quizzes; and Motion or Video Stories, short animated or video ads similar to social media stories. These ads help brands connect with audiences in unique ways, and pricing is based on CPM (Cost Per Impression), varying by campaign.