Banner on Amazon MX Player
Used For
Reach
Ad Type
Image
Lead Time (in days)
3
Span
1 day
Banner ads are image-based ads that help increase brand visibility in different formats. A Masthead/Billboard banner appears at the top of a platform for maximum exposure and can be placed in the OTT or Local Folder section. An Interstitial banner is a full-screen ad displayed in the Local Folder section. A Pause Block banner appears when a viewer pauses a video in the OTT section, while Tray banners are placed between content sections to ensure visibility without interrupting the user experience. Native banners are displayed within the Local Folder section, and Overlay banners appear on-screen while a video is playing in the in-stream video section. These ads are generally priced on a Cost Per Impression (CPM) basis, but most OTT platforms require direct placement through managed services, not programmatic buying.
Rack Rate
₹ 0.064 / Per Impression
TMA Offer
Login To View
Min Billing
₹ 3,00,000
Min Billing
₹ 3,00,000
Execution Details
Amazon MX Player Banner Ads
Amazon MX Player Banner ads are a highly effective way to promote your brand across various digital media platforms. These visually engaging ads can greatly enhance your online visibility, helping you reach a wider audience. Below, we cover all the essential aspects of banner ads, including their costs and templates that work best for platforms like Amazon MX Player.
Amazon MX Player Banner Advertisement Cost
The cost of running Amazon MX Player banner ads varies based on several key factors:
Platform: Different digital platforms have varying costs. For example, Instagram generally has higher costs due to its large user base and high engagement levels. Platforms like Hotstar may have more flexible pricing, especially during live events like sports or entertainment shows.
Ad Format: The type of ad you choose (static, animated, or interactive) can affect the cost. Interactive or video-based ads typically cost more than standard image-based banner ads, as they offer higher engagement rates.
Audience Targeting: Advanced targeting options (like demographics, interests, behaviors, and location) help you reach a specific audience, but more precise targeting usually leads to higher costs.
Ad Placement: Premium placements, such as the top of a page or during high-traffic moments (e.g., live streaming of a popular event), can increase costs.
Campaign Duration: Longer campaigns tend to be more expensive overall, but they often provide better long-term exposure and engagement.
Bidding Strategy: On many platforms, you can choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing models. CPC charges you for each click on your banner, while CPM charges for every thousand impressions your ad receives.
By carefully selecting the right platform, targeting options, and ad format, businesses can effectively manage banner advertisement costs on Amazon MX Player while achieving strong visibility and engagement.
Amazon MX Player Banner Advertisement Rates
Amazon MX Player Banner Advertisement Rates typically range from ₹100 to ₹3,000 per 1,000 impressions (CPM) or ₹5 to ₹50 per click (CPC), depending on factors such as platform type, audience targeting, and ad format. For instance, social media platforms like Instagram may charge higher rates due to their extensive reach and engagement, while display ads on websites might offer more competitive pricing. Understanding these rates is crucial for businesses aiming to optimize their advertising budget effectively.
