The Portal Innovative Video is a desktop ad format that provides high visibility by displaying engaging banners on the Manorama Online homepage or key sections, while the Scrollx Video is a mobile format where ads appear seamlessly within the user’s scrolling feed for better recall. Both are third-party innovative formats, meaning Manorama Online allocates specific ad slots to external ad-tech platforms (such as Bonzai), which serve these rich and interactive ad experiences. These formats are priced on a CPM (Cost Per 1,000 Impressions) basis, with flexible targeting options available globally, pan-India, or at specific state and city levels, and pricing varies depending on the targeting selected.