Listicles, also known as list posts, are articles presented in a list format that highlight different products or services under one theme. On the Loksatta platform, the IE team will create engaging listicles featuring the brand’s most relevant offerings. Each listicle will stay 2 days on the homepage, 5 days in the relevant section, and remain accessible on the site afterward. The content will include 2 backlinks, 1 lead image, and up to 2 inside images, with an option to embed 1 YouTube video if needed. Additionally, it will be promoted on Loksatta’s social media handles (Twitter and Facebook) with one post on each platform.