Article ad is a format where your brand message is shared through a written article or story on a website or app. It looks like regular content but is designed to promote your product, service, or campaign in an informative and engaging way. This helps build trust with the audience and allows you to share detailed information. There are two types of article ads: PR Articles, which are published on the site or app without any guaranteed views, and Performance-Based Articles, which come with a certain number of assured views.