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Advertising in KBC Season 14 - Sony Liv App

Advertising in KBC Season 14 - Sony Liv App

Advertising in KBC Season 14 - Sony Liv App

App

Medium

Fixed,CPM

Pricing Model

About Advertising in KBC Season 14 - Sony Liv App

KBC Advertisement on SonyLIV AppKBC Advertisements on SonyLIV App are provided as part of the digital advertising packages that include video ads, social media posts, banner ads, and more. Advertisers can choose from the pre-planned packages for KBC Advertisement 2022, which will be showcased on the SonyLiv App. KBC Season 14 returns to the screen soon, with the season premiere celebrating India's 75th Independence Day and Azadi Ka Amrit Mahotsav being the central theme. For the first time in entertainment history, the KBC show launches from Red Fort, where special guests like Virat Kohli, Shah Rukh Khan, and Junior NTR make an appearance. KBC PlayAlong has around 53 million registered users, which will help companies with brand awareness.

Key Insights

Bid Type

Managed

Language

Hindi

Categories

Entertainment

Top Choice

Popular

Video

Rack Rate

₹ 0.176 / Per Impression

TMA Offer

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Video Ads that are displayed pre-roll/mid-roll for 10 - 30 seconds on the platform.
Premium

Partner Sponsor Package

Rack Rate

₹ 5,50,00,000 / Per Campaign

TMA Offer

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This package will include 20-second mid-roll video ads on Mobile, Connected TV, Live TV, and ROS with 5 million impressions minimum. An exclusive video, according to the brand brief, will be played on the app for a duration of 5 seconds to 20 seconds. Social media posts on Twitter, Facebook, and Instagram, and promotion ads on external media will be included. Partner Sponsor Package will also include a Playalong Integration, which has a minimum of 35 million impressions. Clients can pick any one of the given Playalong Integrations. Branded Leader board is a high-impact branding that is shown throughout the season. Trivia Around the Show has interesting trivia shown once during the episode. Contestant Profile Branding appears every time a contestant is selected for the hot seat

Other Ad Options

Co-Powered Package
Rack Rate
₹ 7,70,00,000 / Per Campaign
TMA Offer
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Co-Presenting Package
Rack Rate
₹ 11,00,00,000 / Per Campaign
TMA Offer
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Media Demographics & Analytics

Advertisers

1
Myntra
2
Acko
3
UpGrad
4
Asian Paints
5
Paytm
6
Swiggy

User Reach & Demographics

Users

Expected Reach & Views

in Mn


Ubique Reach

100

Total Views

700


KBC Advertisement on SonyLIV App

KBC Advertisements on SonyLIV App are provided as part of the digital advertising packages that include video ads, social media posts, banner ads, and more. Advertisers can choose from the pre-planned packages for KBC Advertisement 2022, which will be showcased on the SonyLiv App. 

KBC Season 14 returns to the screen soon, with the season premiere celebrating India's 75th Independence Day and Azadi Ka Amrit Mahotsav being the central theme. For the first time in entertainment history, the KBC show launches from Red Fort, where special guests like Virat Kohli, Shah Rukh Khan, and Junior NTR make an appearance. KBC PlayAlong has around 53 million registered users, which will help companies with brand awareness.

KBC Advertising Costs on SonyLIV App

KBC Advertisements Rates may vary depending on the various ad options chosen by the brands. Our pricing models for KBC Advertisements Rates are per package chosen and the number of days for the ads.

KBC Ad Costs will depend on the package the client chooses. Each advertising package will include various KBC Ad 2022 options like pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags.

Our “Top Choice” section on “KBC Advertisement 2022 on Sony Liv App” will include all the packages the companies can choose from according to their requirements. Various ad options are available at discounted rates, from which brands and companies can select according to their requirements like various video ads, banner ads, and more.
You can check out discounted KBC Ad costs on the official website of The Media Ant. Companies can pick the package most relevant to their needs.

Advertising Agency for KBC Advertisements on SonyLIV App

The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs.

We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on the digital platform are available online on our website.

The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.

You can monitor your ad campaigns on our online monitoring dashboard that will help you monitor your digital marketing campaigns on your phone. Check the best rates to advertise your brand on digital platforms in the digital advertising planning tools on The Media Ant. You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are mentioned in the Contact Us section of our website.

What is KBC?

Kaun Banega Crorepati or KBC is a Hindi-language game show and is an adaptation of “Who Wants to Be a Millionaire?”. The KBC show has had Amitabh Bachchan as its host from its inception on July 3, 2000, but for KBC Season 3, the show had Shah Rukh Khan as the host. Contestants who have registered and shortlisted for the show can attend the game show. In KBC, contestants are asked multiple questions on topics related to general knowledge and more.

Applicants who have successfully answered the quiz questions, win the prize money that ranges from 1 crore to 7 crores. Recent years saw no changes to the prize money, which remained a total of 7 crores, over the years.

Contestants are initially quizzed with easy questions and as they move up in the levels, the difficulty level gets tougher. Applicants are provided with lifelines to help them out during the game show, called lifelines. A total of 11 lifelines are provided to contestants, which are changed periodically. If a contestant answers the level-wise question correctly, they are rewarded with the prize money, which stands at 7 crores.

Who does KBC Advertisement on SonyLiv?

Unlike many shows that tend to lean toward male or female audiences, KBC Advertisements 2022 have viewers of all ages. KBC Advertisements on SonyLIV are reserved by brands and companies looking to increase their brand awareness. KBC’s audience tends to watch it to answer questions and test their knowledge, so the show is suitable for advertisers across the market. With its own set of fanbases, KBC shows is a reality show that uniquely has a mix of audiences.

  • KBC show has been a tentpole show for Sony Entertainment, and companies booking KBC Advertisements have quite recently boarded onto the SonyLiv platform.
  • In the previous season, KBC Advertisements on SonyLiv could rope in the biggest brand names like Byju’s, Cadbury’s Dairy Milk, Hyundai Motor India Limited, Asian Paints Royale Glitz, Ultratech Cement, Zydus Wellness Ltd, and more.
  • Over 76.9% of KBC players in the app were aged 18-40, most of who were millennials. Companies in industries like FMCG, eCommerce, and more targeting the demographic will find KBC Ads a good option to advertise their products and services.

KBC Ad 2022 on Sony Liv is booked by companies and brands associated with FMCG, E-Commerce, Wellness, Mobile Accessories, BFSI, Automobiles, Service Providers, and more.

  • FMCG: Brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have reserved KBC Advertisements in the past as a way to revamp their brand image and introduce new products. KBC Advertisements target urban audiences and have consumers who are willing to splurge on good quality products.
  • ​E-Commerce: Companies like Snapdeal, Flipkart, and more have long since been advertising on KBC shows. KBC App Play has drawn in massive TV audiences and has built a fanbase of NCCS A audience who wants to test their skills and have the luxury of their socioeconomic status to affiliate with these brands.
  • Automobiles: With no definite gender audience metrics, KBC Advertisements will include Automobile Ads from companies like Hyundai Motors, Mahindra & Mahindra, and more. Since KBC shows have no gender-specific audiences, the SonyLiv App is a suitable platform to spread brand awareness. Most consumers playing on the app, being NCCS A are a good audience to target such brands.
  • Wellness brands: Wellness brands like Zydus Wellness Ltd – Complan, and more tend to advertise on KBC Ad slots as a way to amplify their brand awareness to the mothers and children who play through the SonyLiv App. Children and women use the KBC SonyLiv app to test their knowledge and skills.
  • Consumer Durables: Companies like Bajaj Electricals Ltd, Blue Star Ltd, and Whirlpool have had a 6% increase in ad volumes on OTT Platforms like SonyLiv. Having consumers of NCCS A socioeconomic status, KBC Advertisements can be suitable for companies looking to expand their brand awareness.

Over the years, KBC show’s popularity has remained undiminished, which makes it a go-to for most big brand advertisers. Reports suggest that KBC Ad Rates for the previous season have been raised by 20% among advertisers. As the show could retain most of its viewership stronghold, KBC Ad 2022 slots are attractive to sponsors.

Why Should I Advertise KBC on SonyLiv?

  • Package Experience: Being the second-most sought-after OTT Platform, SonyLiv has gained over 80-85 million active monthly users. KBC SonyLiv offers companies and brands pre-planned KBC Ads packages that will include video ads, banner ads, and social media posts. 
  • ​OTT Experience: After dominating the TV platform for the past 21 years, KBC has moved on to the OTT platforms. In the OTT platforms, game shows genres, including KBC Ads had an initial viewership of 50 million users. These numbers are likely to triple in size over the next four years. With over 596 million app downloads and subscriptions, KBC Ads has gained traction among advertisers.
  • Strong Precedence: Many FMCG, digital platforms, and e-commerce platforms have already lined up for KBC Advertisements 2022.
  • Audience Demographic: Previously, SonyLIV App had around 360 million downloads with 90% subscribing to the platform. Over 76.9% of KBC players in the app were aged 18-40, making it the most suitable platform to advertise for the demographic
  • Stable Legacy: KBC has the legacy of being the longest-running show on the air. After its move to digital, KBC has still managed to find a mass audience. The show holds the position of being a credible platform that brings in viewers of all ages, making it an advertiser favorite.

Who is the target audience for KBC Advertisement 2022

  • ​KBC India is a family show, with Amitabh Bachchan being a driving force behind it, which means there are no specific age limitations to who can watch it. 
  • The target audience for KBC Ads 2022 can include children who want to test their knowledge and showcase their talent or older folks who want to brush up on their existing general knowledge skills.

As a reality game show, KBC doesn’t have a specific target audience, nor does it fit in categories like other TV shows. Audiences who can be targeted through KBC Advertisements include:

  • ​Families
  • Children aged 12 years and above
  • Urban audiences of “NCCS A” socioeconomic background
  • Premium audience aged between 18 - 50 years.
Target audiences for KBC Ads are varied, making them suitable for brands and companies in FMCG, E-Commerce, Wellness, Mobile Accessories, BFSI, Automobiles, and Service Providers.
  • KBC Advertisements are reserved by companies who want a mass audience for their products, brand awareness, or revamping their brands.

  • KBC has good brand value with hosts like Amitabh Bachchan and Shah Rukh Khan, who have their own following associated with it. Which draws in their own fan base to the show, which will include viewers of ages 18 - 60 years.

FAQs on KBC Advertisement on SonyLIV

How can I book slots for KBC Advertisement 2022 on SonyLiv?

Brands can book slots for KBC Advertisement 2022 on SonyLiv by visiting the official website of The Media Ant. Companies can pick and choose their media ad options by logging into the website, selecting their ad option, and customizing it in the bag. 

Having a solid fanbase, advertising on KBC SonyLiv will provide brands and companies with a mass target audience. With a wide viewership, KBC is suitable for most companies and brands looking to launch new products, revamp their brand image and increase their brand awareness.

How will Advertising on KBC Ads 2022 help my brand?

With a stronghold in reality game shows, KBC is suitable for companies and brands that are looking to target a mass audience. KBC show has big brand advertisers and sponsors from FMCG, E-Commerce, Wellness, Mobile Accessories, BFSI, Automobiles, and Service Provider backgrounds. Brands who are advertising with KBC on SonyLIV can increase awareness around their products or services and target a mass audience.

Who can help me with KBC Advertisements on SonyLiv?

KBC Advertisements can be advertised by visiting the official website of The Media Ant. Sponsors can select their KBC Ads, add them to the bag, checkout, and pay on the website. Sponsors can reach out to our in-house digital advertising team for more information on KBC Advertisements 2022 rates.

What happens after KBC Advertisements 2022 are displayed?

After displaying KBC Advertisements 2022 on the SonyLiv app, sponsors will receive execution proof. Execution proofs will include screenshots of the ads and campaign reports of their progress over the duration of KBC Advertisements 2022.

What are KBC Ad Costs like?

KBC Ad Cost differs from package to package, which the clients can pick and choose from on our official website of The Media Ant. The Media Ant is a leading ad-buying platform that helps you with all your advertising needs. We aim to provide you with the best-discounted rates and have a presence in Bengaluru, Mumbai, and Delhi.

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