As part of this media option, branding is available in video format, with 14 influencer videos, and one Josh video per influencer. The Hashtag Challenge page will be active for 7-10 days with branded filters, etc. A discovery banner promoting the challenge will be displayed on the premium carousel for 4-5 days. Brands are also provided with 1 brand soundboard of 20-40 seconds duration by collaborating with an eminent music composer. Branded elements such as 1 push notification, branded soundboard placed in the Trend Music Playlist and Carousel, and selected videos will be organically promoted to drive traffic to the hashtag challenge and integrate the branded filter into the hashtag challenge. For more details on different options, check out our execution details section below, and contact us to place your ads.