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Article on Inshorts

Inshorts
Normal Story
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Used For

Impact

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Ad Type

Text

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Lead Time (in days)

3

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Span

1 day

Inshorts offers multiple article ad formats designed to engage users. The Normal Story appears randomly based on the user’s reading patterns and is shown once per user for 1 day during the first session. The Poll Story allows brands to gather user opinions through an interactive poll placed in the footer section of the article. It is shown as the first story when the user opens the app, once per user, for 2 days. The Notification Story integrates branded content as the first story of the user’s session, with a notification sent to users for added visibility. It is shown as the first story when the user opens the app, once per user, for 1 day. The Premium Story integrates branded content as the first story, ensuring maximum prominence within the news feed. It is shown as the first story when the user opens the app, once per user, for 2 days.

Rack Rate

₹ 5,50,000 / Per Article

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TMA Offer

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Min Billing

₹ 5,00,000

Execution Details

Width

1136

Height

80

Unit

px

Format

Text and .JPG

Resolution

300

Other artwork related details

For text and other details Click here

Max File Size

100 KB

Efficiency Metrics

Premium story: CTR: 1.5%, VTR: 15%
Notification story: CTR: 1.5%, VTR: 15%
Normal Story: CTR: 1%, VTR: 10%
Poll Story: CTR: 2%

Other related details