In Inshorts, article ads can be published in several effective formats to engage users. The Normal Story appears randomly based on a user’s reading patterns and is visible once per user. The Poll Story allows brands to gather user opinions through a poll located at the footer section of the article, offering two tappable options with real-time results displayed instantly. The Notification Story integrates branded content as the first story of a user’s session, with a notification sent to iOS users for added visibility. Lastly, the Premium Story also integrates branded content as the first story, ensuring maximum prominence within the news feed. These formats provide flexibility for brands to connect with their audience effectively.