Connected TV on JioHotstar
Used For
Impact
Ad Type
Image
Lead Time (in days)
3
Span
1 day
Video ads on Smart TVs offer a powerful way to engage viewers by appearing right when they start watching content on popular streaming platforms. These ads can be 6 to 60 seconds long and can be placed either before the content (pre-roll) or during the content (mid-roll). For example, if you select a 10-second slot, you can still run a shorter ad—like 7, 8, or 9 seconds—based on your creative needs, and this flexibility is available for other durations as well. These ads are shown across high-impact sections like Movies, Non-Fiction Shows, and OTT Exclusive Series, ensuring wide visibility and strong brand recall. You can choose between two pricing models: CPM (Cost per 1,000 impressions) for reach-focused campaigns or CPCV (Cost per completed view) for performance-driven goals, giving you the flexibility to align your ad strategy with your campaign objectives and budget.
Rack Rate
₹ 0.243 / Per Impressions
TMA Offer
Login To View
Min Billing
₹ 1,00,000
Min Billing
₹ 1,00,000
Execution Details
JioHotstar Connected TV Advertising
Connected TV (CTV) advertising is a game-changer for brands looking to engage with today’s streaming-savvy audiences. People are moving away from traditional cable and flocking to OTT platforms like Netflix, Amazon Prime Video, Disney+, and more. This gives you an incredible opportunity to advertise directly on their screens, in an environment where viewers are already engaged and watching content they love. Whether you're looking to boost brand awareness or drive a specific call-to-action, Connected TV ads offer a unique way to reach your audience in a more dynamic and immersive way.
JioHotstar Connected TV Ads Cost
So, how much does it cost to advertise on JioHotstar Connected TV platforms? Well, the pricing can vary, but generally, it ranges from ₹2 lakhs for smaller, niche streaming platforms to ₹20 lakhs or more for premium services with massive reach, like Netflix or Amazon Prime. Of course, the cost depends on the platform's audience size, the duration of your campaign, and the type of ad format you're going for—whether it's a full-screen video ad, interactive content, or something else.
If you're wondering exactly how much your campaign would cost, don’t worry! The Media Ant can work with you to create a custom quote tailored to your campaign goals, ensuring you get the best bang for your buck.
JioHotstar Connected TV Ads Benefits
There are so many reasons why advertising on Connected TV is worth it. Here are some of the big ones:
Massive Reach: With more people cutting the cord, streaming platforms now have a huge, diverse audience. So, you’re not just getting eyeballs, you're getting relevant eyeballs!
Engaged Viewers: People watching on CTV are really engaged—after all, they’re choosing what to watch, when to watch it, and often even watching ads. This makes them more receptive to your message.
Targeting Power: CTV offers fantastic targeting options, from demographics to viewing habits, so you can ensure your ads are being shown to the right people at the right time.
Immersive Experience: Ads on large screens have a bigger impact, and with the interactive elements that CTV offers, your brand can engage the viewer in ways traditional TV just can't match.
Higher ROI: Because the audience is highly engaged and your targeting is spot on, CTV ads typically offer higher conversion rates, which means you get more value for your investment.
If you're ready to tap into the power of JioHotstar Connected TV advertising,The Media Ant is here to guide you through the process. We’ll help you set up your campaign, choose the right platforms, and ensure you get the best possible results. Get in touch with us, and let’s create something impactful together!
