Google is one of the largest advertising platforms in the world. The Google Search mechanism is designed to help users find the right information with in seconds. Its targeting options let you strategically show your message to potential customers at the right place and the right time. Get the best rates for Google Search Advertising with The Media Ant. Click <a href="https://drive.google.com/file/d/1ErRkbbGUlgCzbkHGGB90qShI56YtMulf/view" target="_blank" style="text-decoration: underline;font-size: medium;">here</a> to download the performance benchmark report.

Creative Spec

Search ads appear next to Google search results when people look for products and services.

Search Ad

Click

Google Search- Search Advertising-Option 1

Google Search- Search Advertising-Option 2

Google Search- Search Advertising-Option 3

Google Search- Search Advertising-Option 4

Buy Type

Gender

Geography

Smart Campaigns automatically show ads to locals in your area to drive website visits, online sales, and offline store visits.

Smart Campaign

Google Search- Smart Campaign Advertising-Option 1

Google Search- Smart Campaign Advertising-Option 2

Google Search- Smart Campaign Advertising-Option 3

Call ads are designed to encourage people to call your business and can appear only on mobile phones.

Call Only

Google Search- Call Only Campaign Advertising-Option 1

Google Search- Call Only Campaign Advertising-Option 2

Google Search- Call Only Campaign Advertising-Option 3

As a merchant, you can increase the quality of your leads by featuring product information directly in your ads. This makes users more likely to complete a purchase on your site

Shopping

Google Search- Shopping Advertising-Option 1

Google Search- Shopping Advertising-Option 2

Google Search- Shopping Advertising-Option 3

Google Search- Shopping Advertising-Option 4

Dynamic Search Ads use your website content to target your ads. Dynamic Search Ad headlines and landing pages are generated using content from your website, which keeps your ads relevant all the time.

Dynamic Search Ad

Google Search- Dynamic Search Advertising-Option 1

Buy type

Store Visit Campaigns are advertisements displayed as Video and Banner ads to users, targeting a local audience. Each Ad will have a button that will redirect the users to the map with directions to the same store. With this campaign, advertisers will gain impressions, which can then turn into leads.

Store Visit Campaign

Impression

Google Search

Google Search Advertising is a must-have in every advertiser's media plan for the following reasons - 1. Google has many targeting options like Keywords of search query, age, location, interests, and behavior; that can help you target precisely the audience you want to target. 2. Google Search Advertising is one of the cheapest advertising options. 3. Google Search allows brands to optimize the campaigns as per the objective of the campaign hence being the most effective in achieving business goals through advertising.

Google Search has the following types of ads -  1. Search Ad - This is a text based ad with a headline and some description. This ad can also include extensions such as a sitelink extension or a call out extension.  2. Call Only Ad - These ads are specifically for businesses that want the users to call them instead of visiting their website. The contact numbers are displayed in bigger fonts and tapping the number leads to a call being placed.  3. Shopping Ads - These are e-commerce ads that are delivered as per the searches made by the users. Shopping ads generally highlight the product and it's cost.  4. Smart Campaign - These are ads that are run by Google's machine learning program. Here, Google uses various combinations of messaging options to determine the combinations that work best. The campaign is then optimised to use the best performing ad combinations.

1. Brands trying to reach a digital-first audience 2. Recently launched brands looking to build brand awareness 3. Brands that are looking to scale their offline advertising activities

How Filters help in targeting the audience? 1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience. 2. Language - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience. 3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24. 4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. Advertisers also have the option of targeting people who are currently looking for a particular product or have shown an affinity towards an item for a long time. 5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select &#34;android phones&#34; as a targeting option. 6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look-alikes, and even an offline list of customers. 7. Keywords - This is perhaps the most important targeting feature available on Google Search. Keywords refer to the words that users search on google when looking for a product or service. Targeting the right keywords or search terms can help the advertiser reach the right target audience and be able to maximize returns from ad spends.  For example, if a user wants to buy &#34; Black Sports Shoes&#34; then Nike's ad that has been targeted to this keyword will be displayed.

<div style="font-size: medium;"><h4 class="mar-top-20" id="ExecutionProcess27" style="color: rgba(0, 0, 0, 0.87);font-size: 2.125rem;">Step 1:  Add Media to the Dashboard </h4></div><div style="font-size: medium;"><div class="mar-top-20 line-height-25">Step 2: Customize it as per your requirement using the filters below:</div></div>

<div style="font-size: medium;"><div class="mar-top-20 line-height-25">Step 3: Select Start and end DateStep 4: Upload artwork and make payment</div></div>

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.2. After the completion of the campaign,  an Excel Report will be shared with you.

1. <a href="https://accounts.google.com/signin/v2/identifier?service=adwords&passive=1209600&continue=https%3A%2F%2Fads.google.com%2Fnav%2Flogin%3Fsubid%3Din-en-et-g-aw-a-home-awhp_xin1_signin!o2&followup=https%3A%2F%2Fads.google.com%2Fnav%2Flogin%3Fsubid%3Din-en-et-g" target="_blank">Login</a> to your Google Ad Words Account.<img alt="Google Search Advertising, Business Manager Access To Agency Step 1" src="https://tma-live.s3.ap-south-1.amazonaws.com/users/5fd9b5228223e858623a9e81/Sun%20Jan%2024%202021%2012%3A04%3A37%20GMT%2B0000%20%28Coordinated%20Universal%20Time%29Youtube%201.png"/>

2. Copy 10 digit CID and mail it to media ant.<img alt="Google Search Advertising, Business Manager Access To Agency Step 2" src="https://tma-live.s3.ap-south-1.amazonaws.com/users/5fd9b5228223e858623a9e81/Sun%20Jan%2024%202021%2012%3A05%3A40%20GMT%2B0000%20%28Coordinated%20Universal%20Time%29Youtube%202.png"/>

3. Your ad words admin will get an email for confirmation.<img alt="Google Search Advertising, Business Manager Access To Agency Step 3" src="https://tma-live.s3.ap-south-1.amazonaws.com/users/5fd9b5228223e858623a9e81/Sun%20Jan%2024%202021%2012%3A06%3A43%20GMT%2B0000%20%28Coordinated%20Universal%20Time%29Youtube%203.png"/>

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Google Search Advertising is one of the most popular Television advertising option hence it is very important for advertisers to know Google Search Advertising Rates 2022. You can find the updated Google Search Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Dynamic Search Ad on Google Search

Used For

Impact

Ad Type

Image

Lead Time (in days)

1

Span

1 days

Dynamic Search Ads use your website content to target your ads. Dynamic Search Ad headlines and landing pages are generated using content from your website, which keeps your ads relevant all the time.

Rack Rate

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Min Billing

₹ 10,000

Min Billing

₹ 10,000

Execution Details

Execution Details

5%

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Summary report and Platform (DV360, Media Smart) Reports - which has the daily impressions, clicks, CTR, and all the campaign-related metrics. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

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Dynamic Search Ad on Google Search

Used For

Impact

Ad Type

Image

Lead Time (in days)

1

Span

1 days

Dynamic Search Ads use your website content to target your ads. Dynamic Search Ad headlines and landing pages are generated using content from your website, which keeps your ads relevant all the time.

Rack Rate

Login To View

Min Billing

₹ 10,000

Min Billing

₹ 10,000

Execution Details

Execution Details

5%

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Summary report and Platform (DV360, Media Smart) Reports - which has the daily impressions, clicks, CTR, and all the campaign-related metrics. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Certified by Google and INS

Useful Links

Tools

Follow

Popular in Digital Advertising

Popular in Television Advertising

Popular in Radio Advertising

Popular in Airport Advertising

Popular in Cinema Advertising

Popular in Newspaper Advertising

Popular in Magazine Advertising

Popular in Non-Traditional Advertising

Popular in Outdoor Advertising

Popular in Influencer Advertising

Best Advertising Agency

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