An ad prompting users to download the app will be prominently displayed across the Play Store, featuring a clear call-to-action (CTA) button that leads users to a dedicated landing page for the app download. These ads typically appear when users search for relevant categories (e.g., finance, gaming) based on their needs. Charges are incurred only when a user successfully downloads the app. Pricing for this media option generally ranges between ₹5 and ₹50, depending on the brand category and campaign specifics.