Innovative ads on the Glance platform are interactive and immersive formats designed to engage users more deeply than standard ads. These ads go beyond static creatives and can include formats like gamified ads, interactive videos, swipeable stories, and dynamic lock screen takeovers. They appear directly on the lock screen or within Glance Highlights, capturing user attention in a non-intrusive yet impactful way. The goal of innovative ads is to deliver a memorable brand experience, drive higher engagement, and improve overall ad performance.