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Advertising in Gaana, App

Advertising in Gaana, App
Popular Media

Banner

Per Impression

Card Rate

₹ 0.14

Offer Rate

₹ 0.14

Audio

Per Spot

Card Rate

₹ 0.2

Offer Rate

₹ 0.2
Premium Media

Video

Per Impression

Card Rate

₹ 0.3

Offer Rate

₹ 0.3
Reference Image - Overlay Banner

Innovation

Per Day

Card Rate

₹ 4,00,000

Offer Rate

₹ 4,00,000

RoadBlock

Per Day

Card Rate

₹ 15,00,000

Offer Rate

₹ 15,00,000
Other Media

Packages

Per Package

Card Rate

₹ 65,00,000

Offer Rate

₹ 65,00,000
**18% GST is applicable on the above rates

Language

Multiple Languages

Monthly Active Users

150 Mn

Downloads

125 Mn

Category Name

Entertainment, Fashion And Lifestyle

About Gaana App Advertising

About Gaana App in 60 words

Gaana App is a free music streaming website with a huge collection of licensed Indian & International music. It is one of the largest Indian commercial music streaming service with over 150 million monthly users. It was launched in April 2010 by Times Internet and provides both Indian and international music content. The entire Indian music catalog is available to users all over the world. 

Ganna has various interesting advertising options to target specific users the brands are looking for.

Get all media options & best rates for Gaana App at The Media Ant.

Why Advertise on Gaana?
Gaana is one of the most popular platforms in India. In terms of both monthly active users and app installs it is the highest when compared to other audio platforms. It is more interactive and engaging when compared to Radio advertising. It provides multiple targeting options to reach the right kind of audience. 
Media Options on Gaana

1. Audio Ads- Gaana being an Audio OTT offers integrated audio ads. Along with the audio ad, a companion banner is put up. The banner is displayed when the user returns to the app in the foreground. The audios play between the song. 

2. Banner Ads- You can put up banner ads in between the contents of the app or once the song is played. 

3. Video Ads-Gaana allows you to display your video ads in between songs. The listeners are allowed to skip the ad after 5 secs. 

Who should advertise on Gaana?

1. Brands that are looking to build brand awareness, increase sales. 

2. Brands targeting young audiences and interests.

3. Brands focusing on the music and entertainment industry. 

4. Brands looking to have a very niche targeting. 

Facts and Figures


Top City Reach
Geo Total Users
Pune14,669,100
Chennai9,660,748
Ahmedabad9,323,806
Hyderabad9,103,809
Delhi8,906,771
Bangalore8,458,856
Mumbai6,450,770
Kolkata5,761,063
Chandigarh3,232,217
Kanpur436,054


Demographics - Age
AgeSplit
18-2440.5%
25-3431.8%
35-4415.8%
45-546.3%
55-643.3%
65+2.4%
Demographics - Gender
GenderSplit
Male60%
Female40%


Time-wise Consumption
8 am - 12 noon37%
1 am - 4 pm18%
5 pm - 12 am25%
1 am - 7 am15%
Region Split
TierSplit
Tier 140%
Tier 2+360%
Genre Split
GenreSplit
Fitness Enthusiasts28%
Partyholics45%
Classic Enthusiasts20%
Traditionalists28%
Kids and Family20%
New Age Romantics50%
Language Split
LanguageSplit
Hindi50%
Regional35%
Language15%
Targeting Available


Past Advertisers


Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

Media Kit

Gaana, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Gaana, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Gaana, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Gaana, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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