Media Ant
Advertising in Gaana, App
Popular Media

Audio

Per Spots

Card Rate

₹ 0.30

Offer Rate

₹ 0.30
20 Seconds with 300 x 300

Audio Banner

Per Spot

Card Rate

₹ 0.60

Offer Rate

₹ 0.60
Premium Media
Roadblock Banner

Roadblock Banner

Per Day

Card Rate

₹ 850,000

Offer Rate

₹ 850,000
Normal Billboard

Masthead Banner

Per Day

Card Rate

₹ 450,000

Offer Rate

₹ 450,000

Audio Roadblock

Per Day

Card Rate

₹ 1,000,000

Offer Rate

₹ 1,000,000
Other Media
728 x 90

Overlay Banner

Per Day

Card Rate

₹ 400,000

Offer Rate

₹ 400,000
Video Banner

Video Banner

Per Thousand Impressions

Card Rate

₹ 800

Offer Rate

₹ 800
Billboard Banner

Billboard Banner

Per Day

Card Rate

₹ 450,000

Offer Rate

₹ 450,000
**18% GST is applicable on the above rates

Language

Hindi

Downloads

125 Mn

Daily Active Users

78 Mn

Category Name

Entertainment

Ant Messages

  • For language targeting 10 paise/ spot extra and Rs.10 per CPM extra

About Gaana App Advertising

Gaana App is a free music streaming website with a huge collection of licensed Indian & International music. Get all media options & best rates for Gaana App through The Media Ant.

Past Advertisers
  • Sony
  • Airtel
  • Nestle
  • Horlicks
  • Lufthansa

Facts and Figures

Monthly Active Users in Chennai - 5 lac

Monthly Active Users in Tamil Nadu - 6.5 lac

44% Users from Non-Tier 1 Cities

Average Session Duration - 29 min

Average Sessions per User per Month - 12

Demographics - Age
AgeSplit
16-2120%
21-3050%
31-4020%
40+10%
Traffic Distribution - Traffic Statistics
Traffic StatisticsDetails
Logged in Users3 Mn
Monthly Streams7 Mn
Sessions user / Month7
Average Time Spent45 mins
Traffic Distribution - Device Traffic
DeviceSplit
Mobile87%
Desktop23%
Time-wise Consumption
8 am - 12 noon37%
1 am - 4 pm18%
5 pm - 12 am25%
1 am - 7 am15%
Language - wise Usuage
Language% Audience
Hindi67%
English14%
Punjabi + Tamil + Telugu16%
Rest3%

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionCarousel/ Medium Rectangle Banner/ Interstitial Banner
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration1 Day/ 10 days/ 30 days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Media Kit

Gaana, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Gaana, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Gaana, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Gaana, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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