Firstpost runs video ads on its YouTube channel, mainly as pre-roll ads that play before a video starts. These ads may auto-play while users browse or require a click to begin. Advertisers can choose between 6-second bumper ads and 20-second non-skippable ads, both designed for high engagement. The ads are targeted based on user behavior, location, and interests to improve relevance. Pricing is based on CPM (Cost Per Thousand Impressions), making it a cost-effective way to reach a wider audience.