In the FilmFare Platform, the Article Ad option works by publishing a branded or sponsored article that highlights the advertiser’s content. The article typically garners around 35,000 page views, giving the brand visibility among FilmFare’s readers. To further boost its reach, the article link is also shared on FilmFare’s social media platforms, generating approximately 6 lakh reach and 7 lakh impressions. This helps in increasing brand awareness and engagement across both the website and social channels.