Facebook lead generation ads offer two types of call-to-action (CTA) options to help businesses connect with potential customers. The first option, Meta Form, allows businesses to collect user information like names, email addresses, or phone numbers directly on the Facebook platform using a pre-filled form, making it quick and easy for users to submit their details. The second option, Click-to-Website Link, directs users to the business's landing page, where they can provide their details, such as name, email address, and phone number.