On the Divya Bhaskar platform, there are two types of advertising options: Sponsored Article on Site and Sponsored Article + Video. A Sponsored Article on Site looks like a regular article but is paid for by an advertiser, providing useful information while promoting their product or message. These articles are placed on popular pages to reach a wide audience. Sponsored Article + Video combines an article with a video, offering both detailed content and a visual experience. The video can appear inside or next to the article, making it more engaging. Both options blend smoothly with regular content, ensuring users stay engaged without feeling interrupted, and are targeted based on their interests and behaviour.