Question 1

How long will it take for my ad to go live?

Accepted Answer

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.

Question 2

What is the difference between CPM and CPC pricing?

Accepted Answer

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.

CPC stands for Cost per Click. You pay when someone clicks on your ad.

Question 3

Can the impressions be distributed equally across he campaign?

Accepted Answer

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.

Question 4

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Accepted Answer

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers.

Question 5

Is there a chance that my ad can get paused in the middle of a campaign?

Accepted Answer

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.

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