Connected TV on Amazon Prime

Amazon Prime
Popular
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Used For

Impact

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Ad Type

Image

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Lead Time (in days)

3

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Span

1 day

Video ads on Smart TVs offer a powerful way to engage viewers by appearing right when they start watching content on Amazon Prime streaming platforms. Brands can run 10- to 30-second non-skippable video ads, with placement options as Pre-roll (before the content starts) or Mid-roll (during the content). Pricing is based on CPM (Cost Per Impression), with the mentioned rate applicable to mobile display. Final costs may vary depending on targeting options and campaign requirements.

Rack Rate

₹ 0.448 / Per Impression

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TMA Offer

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Min Billing

₹ 55,00,000

Min Billing

₹ 55,00,000

Execution Details

Creative Spec: video

Format

.MP4

ADDITIONAL INSTRUCTIONS

Campaign Guidlines

Click here

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots Not available for programmatic campaigns. However, for direct campaigns, screenshots will be provided. Click here to view the sample report.

First Proof Of Execution(In Days)

1

Proof Of Execution Frequency

At the end of the campaign only

Amazon Prime Connected TV Advertising

Connected TV (CTV) advertising is a game-changer for brands looking to engage with today’s streaming-savvy audiences. People are moving away from traditional cable and flocking to OTT platforms like Netflix, Amazon Prime Video, Disney+, and more. This gives you an incredible opportunity to advertise directly on their screens, in an environment where viewers are already engaged and watching content they love. Whether you're looking to boost brand awareness or drive a specific call-to-action, Connected TV ads offer a unique way to reach your audience in a more dynamic and immersive way.

Amazon Prime Connected TV Ads Cost 

So, how much does it cost to advertise on Amazon Prime Connected TV platforms? Well, the pricing can vary, but generally, it ranges from ₹2 lakhs for smaller, niche streaming platforms to ₹20 lakhs or more for premium services with massive reach, like Netflix or Amazon Prime. Of course, the cost depends on the platform's audience size, the duration of your campaign, and the type of ad format you're going for—whether it's a full-screen video ad, interactive content, or something else.

If you're wondering exactly how much your campaign would cost, don’t worry! The Media Ant can work with you to create a custom quote tailored to your campaign goals, ensuring you get the best bang for your buck.

Amazon Prime Connected TV Ads Benefits

There are so many reasons why advertising on Connected TV is worth it. Here are some of the big ones:

  • Massive Reach: With more people cutting the cord, streaming platforms now have a huge, diverse audience. So, you’re not just getting eyeballs, you're getting relevant eyeballs!

  • Engaged Viewers: People watching on CTV are really engaged—after all, they’re choosing what to watch, when to watch it, and often even watching ads. This makes them more receptive to your message.

  • Targeting Power: CTV offers fantastic targeting options, from demographics to viewing habits, so you can ensure your ads are being shown to the right people at the right time.

  • Immersive Experience: Ads on large screens have a bigger impact, and with the interactive elements that CTV offers, your brand can engage the viewer in ways traditional TV just can't match.

  • Higher ROI: Because the audience is highly engaged and your targeting is spot on, CTV ads typically offer higher conversion rates, which means you get more value for your investment.

If you're ready to tap into the power of Amazon Prime Connected TV advertising,The Media Ant is here to guide you through the process. We’ll help you set up your campaign, choose the right platforms, and ensure you get the best possible results. Get in touch with us, and let’s create something impactful together!