Book CTV Advertisements

TMA Quick Insights for Q3 2026

Analysis reveals that YouTube CTV leads the Connected TV (CTV) vertical, attracting the highest ad spend at ₹84.96L, followed by JioHotstar CTV and Samsung CTV. These platforms strike a balance between wide reach and audience detail, making them invaluable tools for national campaigns, premium launches, and corporate branding. High visibility, superior recall, and promising ROI rates further amplify their appeal. Brands should, therefore, capitalize on these media luminaries to maximize campaign impact.

Top Medias with Highest Ad Spend

YouTube CTV

With a total spend of ₹84.96L, YouTube CTV has solidified its market leadership in the ctv vertical. A go-to platform for national campaigns, premium launches, and corporate branding; it offers a unique blend of extensive reach and a detailed audience profile. Advertisers gravitate towards YouTube CTV, enticed by the promise of high visibility, superior recall, and impressive ROI. Engineer your brand's breakthrough with the leader, magnify your impact with YouTube CTV.

JioHotstar CTV

JioHotstar CTV dominates the ctv vertical, boasting the highest market spend at ₹57.5L. It secures an unmatched audience profile and expansive reach, making it the foremost choice for national campaigns, premium launches, and corporate branding. Advertisers leverage its market leadership for superior visibility, robust recall, and significant ROI. Choose JioHotstar CTV, the smart, persuasive solution for impactful, professional brand promotion.

Samsung CTV

Samsung CTV proudly stands as a market leader with an impressive total ad spend of ₹53.5L, meticulously directed towards the ctv industry. Our unmatched reach and comprehensive audience profile have consistently positioned us as the preferred choice for advertisers seeking national campaigns, premium launches, and corporate branding. With superior visibility, impressive recall, and higher ROI, Samsung CTV acts as a powerful catalyst, naturally adapting to the ctv vertical while advancing your brand's journey. Make a smart move, position your brand with a market leader.

Sun NXT CTV

Sun NXT CTV takes the leadership crown in the CTV vertical, with an unrivaled Total Spend of ₹4.99L, carving a niche in audience profile and reach. Its exceptional capability makes it the prime choice for national campaigns, elite launches, and corporate branding. Effortlessly enhancing visibility and brand recall, Sun NXT CTV guarantees a striking ROI. Dive into the realm of impactful advertising with the market's premier platform.

Zee5 CTV

Zee5 CTV, with the highest total spend reaching ₹3.6L, is the unequivocal leader in the CTV market, providing unparalleled reach and a discerning audience profile. Advertisers nationally prefer it for campaigns and premium launches due to its unmatched visibility, recall, and favorable ROI. It effortlessly adapts to the CTV vertical, making it the go-to avenue for any corporate branding. Experience the potency of Zee5 CTV's commanding market position.

Popular Medias with Unique Views

Amazon Fire TV CTV

At the forefront of the CTV vertical, Amazon Fire TV CTV boasts unparalleled market leadership. Garnering highest unique views, it presents a diverse audience profile and an extensive reach, becoming a go-to for advertisers orchestrating national campaigns, premium launches, and corporate branding. Its prime visibility ensures maximum recall, guaranteeing an impressive ROI for your campaign. Trust Amazon Fire TV CTV to naturally adapt to your needs, delivering persuasive impact that resonates with professionalism.

JioHotstar CTV

JioHotstar CTV, the market leader in the ctv vertical, stands unrivalled with its impactful reach and tailored audience profile. Chosen repeatedly by national advertisers for grand campaigns, premium launches, and corporate branding, it assures heightened visibility, superior recall, and unmatched ROI. Our transcendent spectrum of unique views underscores why we are favoured. With JioHotstar CTV, make every campaign persuasive, professional, and always memorable.

OTT Bundle CTV

Establish your brand's dominance with OTT Bundle CTV, a market leader in the ctv vertical that gloats an unrivaled reach, undefined unique view count, and a distinct audience profile. Our platform is the preferred choice for national campaigns, premium launches, and corporate branding, thanks to its superior visibility, powerful recall, and significant ROI. At OTT Bundle CTV, we go beyond delivering, we ensure you are seen, remembered, and profitable.

Jio TV CTV

Leveraging the unrivaled reach of Jio TV CTV, advertisers are guaranteed not only extensive visibility but an appreciable return on investment (ROI). With the highest unique views in the CTV vertical, it ensures indispensable market leadership. A favorite for launching national campaigns, premium products, and corporate branding, Jio TV CTV ensures memorable brand recall within an expansive audience profile. Trust us for persuasive, impactful, and triumphant promotions.

Samsung CTV

Samsung CTV, an undisputed leader in the market, showcases immense potency in audience profile, reach, and visibility. It embodies the epitome of advertising prowess, with undefined unique views from nationwide viewership. Advertisers deem it as the premier choice for crucial national campaigns, high-end product launches and strategic corporate branding, commending its high recall rate and favourable ROI. Adapt seamlessly to the CTV vertical with Samsung CTV, making your brand resonate powerfully and memorably.

Top Media Options Used

Video

Crown Video with its market leadership, offers an exceptional platform for national campaigns, premium launches, and corporate branding. Having executed the highest number of campaigns in the ctv vertical (25 to be precise), the brand boasts a far-reaching audience profile. Choose Video; advertisers do, owing to its unbeatable visibility, impressive recall, and effective ROI. Align your brand with the ctv specialist and make an impactful statement today.

Homescreen Masthead

Homescreen Masthead, the market leader in the ctv vertical, leveraged its exceptional reach to execute the highest 2 campaigns showcasing remarkable visibility and recall, directing a compelling conversation towards national campaigns, premium launches, and corporate branding. Advertisers prefer us for our refined understanding of the audience profile, promising high ROI. As a masthead, we adapt naturally to the ctv environment, maintaining a persuasive and impactful presence, reinforcing your brand's professional image with each touchpoint.

Top Categories by Ad Spend in Q3 2026

Run High-Impact CTV Ads That Reach the Right Audience

CTV Advertising helps businesses run video ads on internet-connected televisions viewed through OTT and streaming platforms.
If your customers are watching content on Smart TVs at home, CTV is where brands earn attention today — without the complexity of traditional TV advertising.

As a CTV advertising agency, The Media Ant helps businesses plan, buy, and manage Connected TV ads with flexible budgets, transparent reporting, and expert support.

No long-term contracts.
No confusing TV jargon.
Just clear visibility and measurable outcomes.

Ready to Advertise? Let’s Talk.
📞 080-3730-7893 (Advertising inquiries only)

📧 Advertisers: ad@themediaant.com
📧 Media Owners: map@themediaant.com

What Does CTV Mean in Advertising?

In advertising, CTV stands for Connected TV — televisions connected to the internet.
This includes Smart TVs, Fire TV, Android TV, Apple TV, and OTT apps where viewers stream content instead of watching cable or satellite TV.

From an advertiser’s point of view, CTV means:

• Your ads appear on TV screens, not mobile feeds

• You can target specific audiences instead of mass broadcasting

• You get reporting and control similar to digital advertising

In simple terms, CTV is modern TV advertising built for today’s viewing behaviour.

What Exactly Is Connected TV (CTV) Advertising?

CTV advertising is the practice of placing video ads within streaming content on connected televisions.
These ads appear before, during, or between shows and movies on OTT platforms.

Unlike traditional TV advertising:

• You choose who sees your ads

• You control frequency and spend

• You can measure delivery and engagement

For businesses, CTV combines TV’s impact with digital’s precision.

How CTV Advertising Works with The Media Ant?

Here’s a step-by-step breakdown of how to run CTV ads. 

With The Media Ant, businesses typically follow a simple, structured flow:

1. Define your objective
   Brand awareness, regional visibility, product launch, or funnel support.
   

2. Choose the right CTV inventory
   OTT apps, Smart TV environments, FAST channels, or live streaming content: selected based on where your audience actually watches.
   

3. Set targeting and budget controls
   Geography, audience type, device environment, and frequency caps
   

4. Launch within days
   CTV Campaigns go live quickly, without long booking cycles or advance commitments.
   

5. Track and optimise
   Monitor reach, impressions, frequency, and video completion rates, with ongoing optimisation during the campaign.

This approach keeps CTV advertising flexible, measurable, and low-risk — especially for brands trying TV advertising for the first time.

Our CTV Media Planning & Buying Process 

Our CTV Media Planning & Buying Process

Successful CTV campaigns begin with strategic planning rather than simply selecting advertising inventory.

• Campaign objective analysis

• Audience research

• Platform selection

• Budget allocation

• Inventory planning

• Creative recommendations

• Campaign launch

• Continuous optimisation

• Performance reporting

With access to premium Connected TV inventory across multiple publishers, businesses can launch campaigns faster while maintaining complete transparency over budgets and delivery.

Why Are Businesses Choosing CTV Advertising Over Traditional TV?

Businesses choose CTV advertising because it removes the biggest pain points of traditional TV.
Linear TV often involves high spends, long booking cycles, limited targeting, and unclear ROI.

CTV advertising allows businesses to:

• Start with manageable budgets

• Launch campaigns faster

• Target by city, region, and audience type

• See campaign performance instead of estimates

It makes TV advertising practical, measurable, and scalable.

What Are Examples of CTV Advertising?

CTV advertising appears in real viewing situations that audiences experience every day.
Common examples include:

• A non-skippable video ad before a show starts on a Smart TV

• A mid-roll ad during live sports streaming on OTT platforms

• A regional brand ad shown only to viewers in specific cities

• A QR-code CTV ad prompting viewers to visit a website

• A product or service explainer shown during premium OTT content

These examples show how CTV ads feel like TV — but behave like digital.

What Are the Key Benefits of CTV Advertising for Businesses?

• Big screen = big attention
  Ads appear on TVs where viewers are relaxed and focused — not scrolling past your message.
  

• Reach the right households
  Target by location, interests, device type, and viewing behaviour instead of wasting money on mass TV audiences.
  

• Start small, scale anytime
  Run campaigns with flexible budgets. Pause, test, or increase spend whenever you want — no long-term TV contracts.
  

• See exactly what works
  Track impressions, reach, frequency, and video completion rates with clear, transparent reporting.
  

• Boost results across channels
  CTV builds awareness that improves performance on search, social, and website conversions.
  

• Safe, premium brand environment
  Your ads run on trusted OTT platforms with professional content — ideal for brands that value credibility.

👉 Bottom line: CTV gives you TV-level impact with digital-level control, targeting, and measurement.

What Are CTV Advertising Platforms?

CTV advertising platforms are OTT and streaming environments where ads appear on connected TVs.
These platforms deliver premium content and high viewer attention.

From an advertiser’s perspective, CTV platforms include:

• OTT streaming apps on Smart TVs

• Connected TV operating systems and devices

• Premium content environments with brand-safe placements

A CTV advertising agency helps businesses select the right mix of platforms based on audience, geography, and objectives — instead of spreading budgets blindly.

Popular Connected TV Advertising Platforms in India

Businesses can advertise across multiple Connected TV platforms depending on campaign objectives and audience preferences.

Popular CTV platforms include:

YouTube CTV

Reach viewers watching YouTube on Smart TVs with highly engaging video advertisements.

Amazon Fire TV

Advertise on one of India's fastest-growing Connected TV ecosystems through premium streaming inventory.

Samsung Smart TV

Target households using Samsung Smart TVs with impactful full-screen advertising formats.

Jio Ads

Reach millions of Smart TV users through Jio's Connected TV advertising ecosystem.

Android TV

Deliver campaigns across Android-powered Smart TVs with advanced audience targeting.

Google TV

Expand brand reach through Google's premium Connected TV inventory.

Selecting the right platform depends on campaign objectives, audience demographics, budget, and geographic reach.

Who Should Consider CTV Advertising?

CTV advertising is a strong fit for brands that want the impact of television combined with the precision of digital targeting.

You should consider CTV advertising if:

• Your brand targets premium or mid-premium audiences
  Connected TV usage is highest among digitally mature, higher-income households that consume OTT content on Smart TVs.
  

• Your message benefits from family or co-viewing environments
  Unlike mobile-first media, CTV ads are often watched together — by couples, families, or decision-makers in the same room — increasing recall and shared consideration.
  

• You want large-screen, high-impact placements
  CTV delivers the visual presence, sound, and attention of traditional TV, making it ideal for storytelling, launches, and credibility-building.
  

At the same time, CTV removes the biggest limitations of traditional TV advertising:

• Target by city, region, or market, not broad national feeds
  

• Reach specific audience profiles instead of buying mass viewership
  

• Control frequency and budgets without long-term commitments
  

• Measure delivery and performance, not just estimated reach
  

For brands that want TV-like impact without TV-style rigidity, CTV offers the best of both worlds.

Where CTV Advertising Delivers the Most Value

CTV advertising delivers the strongest results in scenarios where visibility, trust, and audience quality directly influence outcomes.

It performs particularly well for:

• Premium and mid-premium D2C brands scaling beyond search and social
  

• Real estate, BFSI, and fintech brands where credibility drives consideration
  

• Education and edtech brands reaching parents and household decision-makers
  

• Automotive, retail, and lifestyle brands with longer purchase cycles
  

• New market entries or product launches that require strong first impressions
  

In these use cases, CTV works as a high-impact visibility layer — supporting search, social, and conversion-focused channels rather than competing with them.

Case Studies: Real CTV Campaigns and Results

CTV advertising delivers impact when it’s tied to strong strategy and audience understanding. Below are examples of campaigns where The Media Ant helped brands achieve visibility, engagement, and business impact through connected TV and OTT advertising.

Minimalist Cricket Advertising for Hair Serum

A cricket-focused CTV & OTT campaign that drove attention for a men’s hair serum product by aligning high-impact video placements with cricket viewership patterns.
Read About Minimalist CTV Advertising Campaign

Venus World Cup OTT & CTV Sports Campaign

A sports-centric campaign that amplified engagement during the Venus World Cup on Disney+ Hotstar, leveraging premium sporting content to boost brand mindshare.
Read About Venus Connected TV Advertising Campaign

Tata Tiago ICC T20 World Cup 2022 OTT Campaign

A high-visibility media initiative around the ICC T20 World Cup that used OTT and CTV placements to strengthen reach and recall for Tata Tiago.
Read Tata Tiago CTV Advertising Case Study

Mamaearth CTV T20 World Cup Activation

A targeted CTV campaign during the T20 World Cup that helped Mamaearth connect with audiences in key markets through contextually relevant ad delivery on big screens.
Read About Mamaearth Connected TV Advertising Campaign

What is the Cost of Advertising in CTV?

CTV advertising can start from as low as ₹10,000 for highly targeted test campaigns and scale up to ₹25+ lakhs per campaign, depending on reach and objectives. Entry-level CTV campaigns (₹10,000–₹50,000) are ideal for pilot runs, hyper-local visibility, or creative testing. City or regional campaigns typically range between ₹1.5–₹3 lakhs, while multi-city or metro-focused campaigns usually fall in the ₹4–₹10 lakhs range. National CTV campaigns can cost ₹12 lakhs to ₹25 lakhs or more, based on platforms, audience size, duration, and ad formats. The biggest advantage of CTV advertising is flexibility — brands can start small at ₹10,000, measure performance, and scale budgets only when results justify the spend.

CTV advertising costs are flexible and campaign-dependent.
Budgets vary based on:

• Platforms selected

• Geography and audience size

• Campaign duration

• Ad format

Indicative starting ranges (for planning):

• City or regional campaigns:Typically start from ₹10,000 to ₹3 lakhs, suitable for local or regional brands testing CTV with focused targeting and controlled reach.

• Multi-city or metro campaigns:Generally range between ₹4 lakhs to ₹10 lakhs, ideal for D2C, education, and real estate brands looking for broader but still efficient visibility.

• National campaigns: Usually begin around ₹12 lakhs and can go up to ₹25 lakhs or more, with custom plans based on reach, platforms selected, campaign duration, and scale requirements.

The advantage of CTV advertising is control.
You can start with a manageable budget, evaluate performance, and scale only when the results justify it. 

CTV advertising rates vary depending on the platform, audience size, targeting options, ad format, campaign duration, and inventory availability. Unlike traditional television advertising, Connected TV campaigns offer flexible pricing, allowing businesses to start with smaller budgets and scale based on performance.

Below are indicative CTV advertising rates across common campaign types.

Factors influencing CTV advertising rates include:

• Platform selection

• Audience targeting

• Geographic targeting

• Ad format

• Campaign duration

• Inventory demand

• Seasonality

Working with a CTV advertising agency helps businesses optimise budgets by selecting the right inventory instead of purchasing expensive, broad-reach campaigns.

How Does CTV Fit Into Existing Digital Marketing?

CTV advertising complements digital marketing rather than replacing it.
Businesses commonly use CTV to:

• Build awareness before search activity increases

• Improve performance of social and retargeting campaigns

• Reinforce messaging across devices

Think of CTV as a mid-funnel amplifier for your overall strategy.

What Results Can Businesses Expect from CTV Advertising?

While CTV advertising is often used for awareness, its impact extends beyond branding.

Businesses commonly see:

• Increased direct and branded search activity
  

• Higher recall and message retention due to big-screen viewing
  

• Improved performance of search, social, and retargeting campaigns
  

• Stronger credibility compared to mobile-only video ads

CTV works best when it supports your broader digital strategy, acting as a high-impact visibility layer that improves downstream performance

Why Work With a CTV Advertising Agency Like The Media Ant?

A CTV advertising agency simplifies planning, buying, and optimisation.

We work with thousands of media owners and have executed campaigns across industries, cities, and budget ranges, giving advertisers access to options they wouldn’t get by going platform-by-platform.

 When you work with The Media Ant, you get:

• Access to premium CTV advertising platforms

• A clear media plan before spending anything

• Transparent reporting you can understand

• A dedicated team managing setup and optimisation

• No long-term contracts or lock-ins

We focus on making CTV advertising low-risk, practical, and outcome-driven.

Frequently Asked Questions

1. Is CTV advertising too expensive for businesses like ours?

No — CTV does not require traditional TV-scale budgets.
Businesses can start with controlled spends and scale only if results justify it.

2. How do we know CTV won’t just be branding with no impact?

CTV builds awareness that improves downstream performance.
Many advertisers see stronger results across search and social after running CTV.

3. Are we locked into long contracts if we start CTV ads?

No — CTV campaigns are flexible.
You can pause, adjust, or stop without long-term commitments.

4. We’ve had bad experiences with agencies before. What’s different here?

Transparency and control are built into CTV advertising.
You see delivery, reach, and engagement — not vague summaries.

5. Is CTV only suitable for large brands?

No — CTV works well for growing businesses too.

Focused targeting makes it effective even with modest budgets.

6. What is the minimum budget required for CTV advertising?

The minimum budget for CTV advertising depends on the platform, targeting options, and campaign objectives. In India, businesses can typically start with budgets from ₹10,000, while larger regional or national campaigns require higher investments. A CTV advertising agency can help optimize your budget to maximize reach and campaign performance.

7. Which CTV platform is best for advertisers?

The best CTV platform depends on your target audience and campaign goals. Popular options include Samsung Smart TV, Amazon Fire TV, YouTube on Connected TV, Jio Ads, Android TV, and Google TV. Choosing the right platform ensures better audience targeting, higher engagement, and improved campaign performance.

8. Is CTV advertising better than traditional TV?

CTV advertising offers more precise audience targeting, real-time performance tracking, and flexible budgets compared to traditional TV advertising. While traditional TV is effective for mass awareness, CTV advertising helps brands reach specific audiences on Connected TV devices, making campaigns more measurable and cost-efficient.

9. How long should a CTV campaign run?

A CTV advertising campaign should ideally run for 2 to 6 weeks to build sufficient reach and frequency. The ideal duration depends on your campaign objective, budget, audience size, and seasonality. Longer campaigns generally provide better optimization opportunities and improved brand recall.

10. What industries benefit most from CTV advertising?

CTV advertising is effective for industries such as FMCG, retail, e-commerce, real estate, education, healthcare, automobile, finance, travel, and D2C brands. Businesses looking to increase brand awareness, product launches, or customer acquisition can benefit from Connected TV advertising due to its premium audience reach.

11. Can startups advertise on Connected TV?

Yes. Startups can use CTV advertising to build brand awareness and reach highly targeted audiences without the large budgets traditionally associated with television advertising. With flexible campaign budgets, advanced audience targeting, and measurable results, CTV advertising is suitable for startups as well as established brands.

Ready to Explore CTV Advertising for Your Business?

If your audience is already streaming content on connected TVs, CTV helps your brand show up when attention is highest.
Before committing, let’s see if it’s the right fit for your goals.

No pressure. Just clarity before you decide.

Plan Your CTV Campaign
📞 080-3730-7893 (Advertising inquiries only)

📧 Advertisers: ad@themediaant.com
📧 Media Owners: map@themediaant.com