OEM in CTV advertising refers to ads delivered through smart TV manufacturers’ platforms using their built-in operating systems. The Home Screen Masthead is the most premium and impactful advertising property, displayed the moment a user switches on their TV set. As the very first screen they see, it guarantees unmatched visibility and brand recall, making it a classic option in itself. You can further engage the audience through the interactive Masthead option — a format that combines video and banner elements to create an immersive homepage experience. It allows viewers to interact with advertisements using their remote, capture attention, and explore products seamlessly. This makes it ideal for boosting visibility and driving impactful brand engagement. The advertiser can choose the ad format as Banner or Video or a combination of both.