Innovative Ads are designed to make a lasting impression by capturing attention in unique ways. NEXad is a pioneering Connected TV platform that allows viewers to interact with advertisements using their remote, enhancing brand recognition. Whether launching a new product or promoting existing services, Nex Ad can craft exciting interactive TV experiences. The interactive Masthead format combines video and static elements to create an engaging home page experience. Showcase Options – there 2 types of showcase options Dynamic Showcase format uses an interactive carousel to showcase multiple products dynamically. The Vertical showcase format offers a customizable carousel, enabling real-time audience interaction during ads. Game Earn transforms ads into interactive games like Spin the Wheel, where the advertiser can show promo codes and offers and create a fun, memorable brand experience. The Knowledge Quest engages the audience by inviting them to guess the correct answer. Multiproduct Carousel allows users to explore product details, features and specifications seamlessly. Trailer Plus enhances engagement by allowing users to explore and select the ad content they want to view. All these interactive options enhance the user experience by turning passive viewers into active participants, creating meaningful connections and enhancing engagement. These ads can be played before, mid or after the content consumption.