RoadBlock on LG CTV
Used For
Impact
Lead Time (in days)
3
Span
1 day
OEM in CTV advertising refers to ads delivered through smart TV manufacturers’ platforms using their built-in operating systems. The Homescreen Masthead is a high-impact, premium advertising format that appears the moment a user turns on their TV. As the first screen viewers encounter, it ensures unparalleled visibility and strong brand recall. This format can be booked as a Roadblock, offering 100% Share of Voice (SOV) for durations of 6, 12, or 24 hours. It’s an ideal choice for brands looking to capture attention and drive deeper engagement right from the TV’s homescreen.
Rack Rate
₹ 37,62,000 / Per Per 6 Hours Slot
TMA Offer
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Min Billing
₹ 34,20,000
Min Billing
₹ 34,20,000
Execution Details
LG CTV Roadblock Advertising
Roadblock advertising is one of the most impactful ways to dominate a digital platform. With roadblock ads, your brand takes over an entire platform or its specific sections for a set duration, ensuring 100% share of voice. These ads are ideal for creating a powerful first impression, launching a product, or driving large-scale brand awareness. Whether on websites, apps, or OTT platforms, roadblock advertising guarantees maximum visibility and unmatched attention from your audience.
LG CTV Roadblock Ads Cost
The cost of LG CTV roadblock ads typically ranges from ₹1.5 lakhs to ₹50 lakhs or more. For smaller platforms or niche websites, the cost may start at ₹1.5 lakhs for a 24-hour takeover. In contrast, premium platforms like high-traffic apps or OTT services may command rates as high as ₹50 lakhs for the same duration, depending on their audience size and traffic volume
To get a tailored quote for your campaign, contact The Media Ant, where we ensure you get the best rates and maximize ROI for your roadblock ad campaigns.
LG CTV Roadblock Ads Benefits
100% Brand Visibility: Roadblock ads give your brand exclusive attention, ensuring that no competing ads distract your audience.
Massive Reach: With total control over the platform, you can target a broad audience all at once, making it perfect for high-impact campaigns.
Boosted Brand Recall: Roadblock ads create a lasting impression, especially during events, product launches, or seasonal sales.
Customizable Formats: From homepage takeovers to app launch screens, roadblock ads offer creative flexibility to match your campaign goals.
High ROI: With complete dominance of the platform, roadblock ads often yield excellent engagement and conversion rates.
Looking to dominate LG CTV with roadblock ads? Let The Media Ant help you craft and execute a campaign that stands out!
