The Homescreen Masthead is the most premium and impactful advertising property, displayed the moment a user switches on their TV set. As the very first screen they see, it guarantees unmatched visibility and brand recall.. There are two format options: the Standard Masthead Banner, a mobile-friendly ad placed at the top of the screen, and the 3D Breakout Masthead Banner, which uses 3D visual effects to create a more dynamic and engaging user experience. Both formats are designed to capture immediate attention and are ideal for driving brand awareness. These ads run on a CPM (Cost per 1,000 impressions) pricing model and support targeting features like location, user interests, and more to effectively reach your desired audience.