L-Band ads are L-shaped on-screen overlays that appear along the bottom and side of the video while the content continues to play, ensuring uninterrupted viewing. These 10-second ads are telecast during live news for higher attention, reach, and recall, and are played 10 times a day over 15 days. Delivered across FAST (Free Ad-Supported Streaming TV) environments on YouTube CTV, apps, Smart TVs, set-top boxes, and broadcaster-owned digital streams like official YouTube channels, L-Band ads offer consistent brand visibility. Brands can also benefit from additional exposure through logo placements and sponsorship integrations, making it an effective format for enhancing recall in a high-impact digital environment.