Cinema

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The Media Ant

About Kolkata Cinema Advertising

Cinema advertising in Kolkata is one of the popular medium for local targeting. Kolkata Cinemas provide a good mix of multiplex as well as single screen advertising, thereby allowing advertisers to target either the premium segment or the mass. With Kolkata cinemas spread across the city, one can target either a local area or the entire city through Cinema advertising in Kolkata. The Media Ant is a leading Cinema advertising agency in Kolkata. You can get the complete Kolkata cinema list online at The Media Ant. We have the list of screens in Kolkata for all the popular cinema chains like PVR Cinemas, Inox, Gopalan Cinema, Cinepolis and UFO Digital Screens. Through our long relationship with cinema chains, The Media Ant has emerged as the leading cinema advertising agency in Kolkata, offering best rates for cinema screens advertising in Kolkata.

There are also popular malls in Kolkata where one can advertise through Cinema. You can select the malls in Kolkata for Cinema advertising by using the Mall name filter in Cinema advertising planner. Kindly select the geography as Kolkata to see all the location of Kolkata. By default, you would see the recommended cinema screens for advertising. In case you want to see all the cinema screens in Kolkata to advertise, kindly change the planner selection to All Screens.

Advertising rates for all cinema screens in Kolkata along with their seating capacities can be found online at The Media Ant. We are the number one advertising agency in Kolkata and offer the lowest cinema advertising rate. Our expertise in Cinema advertising comes from serving more than 100 of clients and tie up for best rates with all cinema screens in the country. Off all the Cinema Advertising agencies in Kolkata, we differentiate ourselves by offering the best cinema advertising rates online and deepest discount. It is the only cinema advertising agency in Kolkata that offers lowest advertising rate without assessing your spending capacity.

 

Media Options to advertise in Cinemas of Kolkata

Kolkata Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. On screen ads in Kolkata cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.

There are 4 advertising options in Kolkata Cinemas available to advertise on screen in theatres:

 

Cinema Advertising Option

Description

1

On Screen 10 sec mute Slide

Static slides with 2 to 3 transitions within 10 seconds

2

On Screen 10 sec Audio Slide

Static slides with background score within 10 seconds

3

On Screen 30 sec Video

30 sec Video played on screen

4

On Screen 60 sec Video

60 sec Video played on screen

5

Off Screen Branding

Kiosk and Posters

6

Activation

Launch, Sampling, pamphlet distribution and ticket jackets

 

The Media Ant - A Cinema Advertising Agency in Kolkata

The Media Ant is Kolkata’s leading Cinema advertising agency. Get the best rates to place your ad in any of the cinemas across Kolkata. You can check the best advertising rates for Cinemas in Kolkata at our Cinema Advertising Planner on The Media Ant. You can contact The Media Ant for Kolkata Cinema advertising by sending a mail to Help@TheMediaAnt.com or by calling us at 08067415510

 

Advantages of Advertising in Cinemas in Kolkata

1. Huge cinema screen gives larger than life impact to the message. With the capability of playing video and slides with audio, an advertiser can talk to more senses of a viewer than print or radio.

2. The audience is captive and cannot change channel or flip the page. Chances of a viewer watching an ad on cinema screen is higher than other medium.

3. Kolkata Cinema with its huge reach makes it suitable to reach out to a small geography as well as complete city.

Useful facts about Cinema advertising in Kolkata

Kolkata also known as Calcutta is the capital of West Bengal. It is the largest city in East India. In 2011, the city had population of 4.5 million, while the population of the city and its suburbs was 14.1 million, making it the third-most populous metropolitan area in India. Kolkata is the home to Bengali film industry popularly known as Tollywood. Bengali, the official state language, is the dominant language in Kolkata. English is also used, particularly by the white-collar workforce. Hindi and Urdu are spoken by a sizeable minority.

 

Top areas for targeting through Cinema advertising in Kolkata are

 

A- D

E - M

N - Z

24 Parganas

E.M Bypass

Nadia

24 Parganas South

Eastern Metropolitan Bypass

Nagar Bazar

Acharya Jagadish Chandra Bose Ro

Ekbalpore

Naihati

Acharya Profulla Chandra Road

Elgin

Naktala

Agarpara

Elgin Road

Narendrapur

Alambazar

Entaly

Narkel Danga

Alipore

Ezra Street

Nawpara

Alipur

Fort William

Netaji Subhas Chandra Bose Road

Alipur Road

Free School Street

Netaji Subhas Road

Amartala Street

G P O

New Alipore

Amherst Street

G. T. Road

New Barrackpore

Amtala

G.P.O

New Market

Anandpur

Ganesh Chandra Avenue

Nimta

Andul Road

Garden Reach

Nimtala

Ariadaha

Garia

Noapara

Armenian Street

Garia Main Road

Nona Chandanpukur

Ashutosh Mukherjee Road

Gariahat

Old China Bazar Street

B. B. D. Bag Dalhousie Square

Gariahat Road

Old Court House Street

Bagh Bazar

Ghughu Danga

Paddapukur Road

Bagha Jatin

Girish Park

Paikpara

Baguiati

Gobinda Chandra Khatick Road

Panchashyar

Baguihati

Golf Green

Panihati

Bally

Golpark

Park Circus

Ballygunge

Govinda Khattik Road

Park Street

Ballygunge Circular Road

Grand Trunk Road

Parnasree Palli

Ballygunge Phari

Haltu

Paschim Putiari

Ballygunge Place

Haridevpur

Phool Bagan

Bandel

Harish Mukherjee Road

Poddar Nagar

Bangur Avenue

Hastings

Prafulla Kanan

Bansdroni

Hati Bagan

Prince Anwar Shah Road

Barabazar

Hatkhola

Princep Street

Barahanagar

Hazra Road

Purba Putiari

Barasat

Hiland Park

Purbachal

Barisha

Hindusthan Park

R.N. Mukherjee Road

Barrackpore

Ho Chi Minh Sarani

Rabindra Sadan

Barrackpore Trunk Road

Howrah A. C Market

Rabindra Sarani

Baruipur

Howrah Maidan

Rabindra Sarovar

Bata Nagar

India Exchange Place

Radha Bazar Street

Beadon Street

Invalid

Rafi Ahmed Kidwai Road

Beck Bagan

Jadavpur

Raghunathpur

Behala

Jadavpur University

Rahora

Behala Chowrasta

Jawaharlal Nehru Road

Rai Bahadur Road

Belgachia

Jessore Road

Raja Rammohan Roy Sarani

Belghoriya

Jodhpur Park

Raja Subodh Chandra Mullick Road

Beliaghata

Joka

Rajabazar

Belur

K. G. Basu Sarani

Rajarhat

Bentick Street

Kalakar Street

Rajbari Colony

Bepin Behari Ganguly Street

Kalighat

Rash Behari Avenue

Bhawanipur

Kalikapur

Regent Estate

Bhowanipur

Kalyani

Regent Park

Bidhan Nagar

Kamarhati

Ripon Street

Bidhan Sarani

Kanchrapara

Rishra

Binoy Badal Dinesh Bag

Kankurgachi

Royd Street

Birati

Karl Marx Sarani

Russel Street

Bon Hoogly

Kasba

S. N. Banerjee Road

Bow Bazar

Kasba Industrial Estate

Sahapur

Brabourne Road

Kashipur

Salkia

Brace Bridge Road

Kestopur

Salt Lake

British India Street

Khardah

Santoshpur

Budge Budge Road

Khidirpur

Santoshpur Avenue

Burrabazar

Kidderpore

Santragachi

Burtolla Street

Kiran Sarkar Roy Road

Sarat Bose Road

C I T Scheme

Kolkata Airport

Sarsuna

Camac Street

Kolkata Maidan

Sealdah

Canning Street

Konnagar

Serampore

Central

Krishnapur

Shakespeare Sarani

Chandannagar

Lake Gardens

Shibpur

Chandni Chowk

Lake Market

Shobhabazar

Chandni Chowk Street

Lake Road

Shreebhumi

Chetla

Lake Town

Shyam Nagar

Chetla Road

Lal Bazar Street

Shyama Prasad Mukherjee Road

Chinsurah

Lala Lajpat Rai Sarani

Shyambazar

Chittaranjan Avenue

Lansdown Place

Sinthee

Chowranghee

Lansdown Road

Sodepur

Chowranghee Lane

Lansdowne

Sonarpur

Chowranghee Road

Lenin Sarani

Southern Avenue

Circus Avenue

Liluah

Sovabazar

CIT Road

Lindsay Street

Strand Road

Clive Row

Lord Sinha Road

Surya Sen Street

College Square

Loudon Street

Syed Amir Ali Avenue

College Street

Madan Street

Taltala

Cossipore

Madhyamgram

Tangra

Cotton Street

Maharsi Debendra Road

Taratala

Dakhineswar

Mahatma Gandhi Road

Taratala Road

Dakshineswar

Mahestala

Teghoria

Dalhousie

Maidan

Thakurpukur

Dankuni

Malda

Theatre Road

Deshapriya Park0

Mallik Bazar

Tiljala

Deshbandhu Nagar

Mango Lane

Tollygunge

Deshbandhunagar

Manick Tala

Tollygunge Circular Road

Dhakuria

Manick Tala Main Road

Topsia

Dhapa

Middleton Row

Topsia Road

Dharmatala

Middleton Street

Topsia Road South

Dharmatala Road

Minto Park

Ultadanga

Dharmatalla

Mirza Galib Street

Ultadanga Main Road

Diamond Harbour Road

Moti Jheel

Uluberia

Dobson Road

Moulali

Uttar Para

Dover Lane

 

V.I.P Road

Dum Dum Cant

 

Vivekananda Road

Dum Dum Park

 

Wellington

Dum Dum Road

 

Weston Street

Dunlop

 

 

 

 

Frequently Asked questions (FAQ) about advertising in Cinema

I. What do I get for these rates of Cinema Advertising?

1. Your ad is played minimum 3 times per day and maximum 5 times per day

2. Ad is played once during the show. You can choose interval or before the start of the movie

3. Mentioned rates are for playing your ad for 1 week Friday to Thursday

 

II. Are Theatre Advertising rates same for all the weeks in an year?

No. Multiplexes charge a premium for playing ads during blockbuster movies. The premium on rates can be 2X to 3X depending on the movie. Please check for the list of blockbuster movies with your cinema advertising agency.

 

III. Are there any costs involved in Cinema advertising outside of the Advertising rate card?

1. Cinema advertising requires your ad to be in a format that is compatible with cinema screen playing. Most of the Multiplex cinema screens require the ad to be in J2K format. However, this conversion is not freely available and specialist cinema format conversion agencies do that for a fee. Advertiser can provide their ad in .MOV or .JPEG format and then your cinema advertising agency can get it converted to J2K format. Another format used by certain cinemas is UFO. However, for this you do not need to pay anything as this conversion is for free. The conversion fee of video J2K is Rs 2,500 and for slides is Rs 1,750. The conversion to J2K takes a day.

2. Another cost involved with playing video ads is Censor certification. All video ads running in theatres require censor certification. There are Censor agencies that can help you apply for Censor certificates on your behalf. The Media Ant can help you get censor certificate and charges you a fee of Rs 8,500. Please plan for 2 weeks in obtaining a censor certificate.

3. Service tax and any other cess are applicable to cinema advertising.

4. In case of off screen adverting any collateral cost is involved.

IV. What are the timelines for Cinema Advertising?

Cinema advertising campaigns can only start on a Friday. It is synced with changeover of movies at the theatres. Ad needs to be provided and payment needs to be completed by Wednesday 5pm.

 

V. What is the proof that my ad in cinemas is being played as per the plan?

For Multiplex cinema advertising campaigns, Inspection pass will be provided on Monday morning. You can use Cinema inspection pass to visit the theatres and watch your ad being played. On request your cinema advertising agency can arrange for an In - person inspection.

Singles screens cinema campaigns do not come with inspection passes. Single screens share the contact number or log report at the end of the campaign.

Please note that cinema advertising in India, still involves a lot of manual intervention. This might cause your cinema campaign not being executed as per the plan. If you find any discrepancy, please inform your cinema advertising agency and they will get it corrected. Compensation in form of additional days/weeks is provided for any failure in executing the cinema plan as per the schedule.

 

VI. In what formats do theatres or Cinema advertising agencies accept Cinema ads?

Kindly refer to the table below in which advertisers can share the ad. Once this is shared the cinema format conversion agency will convert it to J2K, UFO or required cinema ad format.

 

Ad Type

Specification

Format

1

Slide

2048 pixel (W) x 858 pixel (H)
Image: Minimum 300 DPI

JPEG

2

Video

Minimum 1080 DPI

.MOV or MP4

3

Audio

High clarity

.WAV

Cinema Advertising Rates in Kolkata for 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated Cinema advertising rates before booking your campaign. To find the updated Cinema Advertising Rates in Kolkata for 2022, please click on the media card on the page, visit the particular Cinema advertising option and look for the latest Cinema Advertising Rates in Kolkata for 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 10 Upcoming Movies for Cinema Advertising in Kolkata in the month January-March 2022

MovieLanguageCastYoutube Link
BACHCHAN PANDEYHindiAkshay Kumar, Kriti Sanon

https://youtu.be/D8kjSWMDQF0
BADHAAI DOHindiRajkummar Rao, Bhumi Pednekarhttps://www.youtube.com/watch?v=qqcBP_zCtNc
JHUNDHindiAmitabh Bachchanhttps://youtu.be/45lj-bGVOHE
JAYESHBHAI JORDAARHindiRanveer Singh, Shalini Pandey, Boman Irani, Ratna Pathak Shahhttps://youtu.be/r7_gMhfw6zE
BHOOL BHULAIYAA 2HindiKartik Aaryan, Kiara Advani,Tabuhttps://youtu.be/ycDl9eMhy7g
ANEKHindiAyushmann Khurranahttps://youtu.be/fo1nkasN1Ao
SHAMSHERAHindiRanbir Kapoor,Sanjay Dutt, Vaani Kapoorhttps://youtu.be/PyDPycvug6A
BLURRHindiTaapsee Pannuhttps://youtu.be/wTaBYj9PYJs
COMMANDOBengaliDev, Meetuhttps://youtu.be/F9vm23Wyl1I


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