INOX Cinemas Advertising is one of the most effective ways to advertise. INOX Cinema advertising rates are also one of the lowest when it comes to cost per reach. Advertising in INOX Cinemas allows targeting of premium segment of multiplex goes. With average movie ticket price more than regular cinemas, INOX Cinema ads reach out to a premium segment of the society.
If you want to be seen on the big screen by high-spending young people and families in your area, you can book time locally and link your cinema commercial to certain categories of film or even specific movies.
The film may be the main event, but it’s the overall experience of INOX Cinemas that makes INOX cinema an advertising medium like no other. With all screens of inox being digital, you can be rest ensured of a seamless execution. INOX Cinema advertising provides a 360-degree marketing environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, perfect to get your message across.
Advertising inINOX Cinema is quite simple. The starting point for INOX Advertising is the “INOXAdvertising Rate Card”. INOX Advertising rate card is kind of MRP list that tells you a price for placing your ad in INOX Cinemas. The rate card tells you the price at screen level and for different advertising options in INOX Cinemas. The advertising rate card for INOX is available online at The Media Ant. You will also get a best-discounted rate for advertising in INOX online at The Media Ant. Use filters like locations and media options to finalize the screens where you would like to play your ad in INOX. Mail your slide or video to Help@TheMediaAnt.com or upload it online. Once you make the payment, you ad starts getting played in selected INOX screens. Our phone helpline is always there to assist you to place your ad in INOX Cinemas. You can call us at 08067415510 between 9 am and 6 pm. For assistance between 6 pm and 9 am please drop a mail with subject line “INOX Cinema Advertising”
The Media Ant is a specialist Cinema Advertising agency and rates best by our clients. You can also contact the INOX Marketing team to advertise in INOX. However, The Media Ant provides you with dual advantage while placing your ad in chain like INOX Cinema through us. You not only get the best discounted rate for advertising in INOX but also a single point of contact instead of dealing with multiple contacts. The Media Ant also provides specialist planning help in selecting the best screens to place your ad in INOX.
You can contact The Media Ant for INOX Cinema advertising by sending a mail to Help@TheMediaAnt.com or by calling us at 08067415510
Like most the large cinema chains, INOX Cinemas media options can be divided into 2 broad categories:
On-Screen Advertising - Ads are played on INOX Cinema screens either before the start of the movie or during the interval. There are 4 ad formats in On Screen advertising. Minimum duration for advertising on screen is 7 days or 1 week. All INOX Cinema On screen advertising rates is for a period of 1 week.
|INOX Advertising Option||Description||Example|
|1.||10-sec mute Slide||Static slides with 2 to 3 transitions within 10 seconds||Accord Equips|
|2.||10-sec Audio Slide||Static slides with background score within 10 seconds||Khadims|
|3.||30-sec Video||30-sec Video played on screen||Urban Ladder|
|4.||60-sec Video||60-sec Video played on screen||Jabra Sound Systems|
Off-Screen Advertising- Ads placed in the premise of INOX Cinema and not on the screens are referred to as Off Screen advertising. You can find below the description of off-screen advertising options at INOX Cinemas
|Off-Screen Advertising Options||Description||Pricing Unit||Example|
|1.||Ticket Jacket||Tickets are placed inside branded jackets.||Per Unit||Ticket Jacket|
|2.||Kiosk||Set up a kiosk to showcase your brand in the waiting area||Per Day||Kiosk|
|3.||Sampling||Sample product to people who have come to watch the movie. Typically food items are not allowed for sampling.||Per Unit||Sampling in Cinema|
|4.||Standee||Standees are placed in common waiting areas and near the box office||Per Month||Standee|
Steps to follow to place an ad in INOX Cinemas
Step 1 - Select the following variables:
Step 2 - Creative Production
The creative has to be supplied to us from the client. It is important for the client to ensure that the creative is in line with the brand positioning and USP as this would ensure maximum ROI. If it is a video creative, a censor certificate is required which takes 10 days. We provide this service at a nominal cost.
Step 3 – Execution and Proof
When the campaign is live, the clients will be provided with advertiser passes through which they can visit the selected screens and carry out a direct inspection. We also keep in regular touch with the vendors to ensure your creative is being correctly streamed. Once a campaign is complete, the client will be provided with an Exhibition Certificate and/or Log Report which acts as a proof of delivery.
1. Is there a minimum billing for advertising in INOX?
No. There is no minimum billing requirement to advertise in INOX.
2. What all should I take care of while placing my ad in INOX Cinemas?
While placing your ad in INOX, please specify the cinema advertising agency, if you would want to play your ad during the interval or at the start of the movie.
3. You should also ask for the inspection pass from INOX. Inspection pass can be used by the cinema advertiser to inspect his or her ad being played on the INOX screen
Try to place your ad closer to the break or at the start. Chances of your ad getting viewed are higher at these instances.
4. I know the mall name where INOX is. How can I place the ad in that particular INOX?
On The Media Ant Cinema planner, use Mall Name filter to select the mall of your choice. Rates for INOXCinema advertising in that particular mall would appear on the screen. You can select the media type.
INOX Advertising Rates for 2022
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated INOX advertising rates before booking your campaign. To find the updated INOX Advertising Rates for 2022, please click on the media card on the page, visit the particular INOX advertising option and look for the latest INOX Advertising Rates for 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.
Top 10 Upcoming Movies for INOX Advertising in the month January-March 2022
|BACHCHAN PANDEY||Hindi||Akshay Kumar, Kriti Sanon||https://youtu.be/D8kjSWMDQF0|
|BADHAAI DO||Hindi||Rajkummar Rao, Bhumi Pednekar||https://www.youtube.com/watch?v=qqcBP_zCtNc|
|JAYESHBHAI JORDAAR||Hindi||Ranveer Singh, Shalini Pandey, Boman Irani, Ratna Pathak Shah||https://youtu.be/r7_gMhfw6zE|
|BHOOL BHULAIYAA 2||Hindi||Kartik Aaryan, Kiara Advani,Tabu||https://youtu.be/ycDl9eMhy7g|
|THE BATMAN - 4DX IMAX||English||ROBERT PATTINSON, ZOË KRAVITZ, PAUL DANO, JEFFREY WRIGHT, JOHN TURTURRO, PETER SARSGAARD, BARRY KEOGHAN, JAYME LAWSON, ANDY SERKIS, COLIN FARRELL||https://youtu.be/SeA_Fno-3QQ|
|UNCHARTED||English||TOM HOLLAND, MARK WAHLBERG, ANTONIO BANDERAS, SOPHIA TAYLOR ALI, TATI GABRIELLE||https://youtu.be/4wCH1K-ckZw|
|MARRY ME||English||JENNIFER LOPEZ, OWEN WILSON, MALUMA||https://youtu.be/hsMlkKmCxAc|
|KING RICHARD||English||WILL SMITH, AUNJANUE ELLIS, JON BERNTHAL, SANIYYA SIDNEY, DEMI SINGLETON, LIEV SCHREIBER, DYLAN MCDERMOTT||https://youtu.be/BKP_0z52ZAw|