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Advertising in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura

Advertising in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura

Advertising in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura

79

No.of Seats

9

Screen Number

About Advertising in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura

You will get the rate for advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Screen Category

Platinum

Cinema Chain

PVR

Type(on Screen/off Screen)

onScreen

Mall Name

Phoenix Market City Mall(Bengaluru)

Screen Code

PVR - KN05_Audi 9

Top Choice

Popular

Slide Ad - On Screen

In Slide ads one can advertise via an image creative with or without audio. Slide ads can be played either before the movie begins, during the movie interval or both. The duration of slide ads are in multiples of 10 seconds

Rack Rate

₹ 330 / Per Ad Length (Sec)


TMA Offer

₹ 215 / Per Ad Length (Sec)

Popular

Video Ad - On Screen

In Video Ads, one can advertise via a video creative. Video ads can be played either before the movie begins, during the movie interval or both. The duration of video ads are in multiples of 10 seconds.

Rack Rate

₹ 330 / Per Ad Length (Sec)


TMA Offer

₹ 215 / Per Ad Length (Sec)

Other Ad Options

Sponsorship Integration - On Screen

Rack Rate

₹ 2,520 / Per Second / Per Month


TMA Offer

₹ 1,764 / Per Second / Per Month

Confused?
We can help

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The Media Ant

About Cinema Advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru

Summary in 60 words

Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is often referred to as the beating pulse of Bengaluru. It is one of the most visited and premium malls in Bengaluru.Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is developed by the Island Star Mall Developers. The mall has an array of facilities like apparel and book stores and other entertainment facilities. Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru has an average occupancy of 35000. Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru has brands from all prominent categories like E-Commerce, Real Estate, FMCG who are frequent advertisers with the mall.

Rate for advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru

You will get the rate for advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru

Media Agency can play a critical role if you are planning to advertise in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru . There are several roles that a media agency plays while executing your Cinema campaign. Firstly, the media agency will help you in deciding if the advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is right for your brand. The agency considers factors like location of the cinema, footfall of the mall and the target audience. Once you have decided to go ahead with advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru, the next step for the cinema ad-buying agency is to plan the duration of the campaign and the number of cinema screens chosen and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising your brand during blockbuster/mega-blockbuster movies, might give you the maximum reach but the agency might recommend non-blockbuster movies as it provides the lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru. The last role of the cinema ad-buying agency is to ensure that the ad is played on Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru and provide the advertiser with the inspection pass for ad checking purpose. The Media Ant being an authorized agency for ad planning and buying on Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura

Advertising in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura would help brands to reach out to their target audience in the most effective way. The advantages of advertising in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura, are:

  •  PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura is one of the most popular cinema chains in Bengaluru. Advertising in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura would help brands reach out to maximum people in Bengaluru. 
  •  PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura can help brands do hyperlocal advertising. As a result, the marketing campaigns are more focused, easier to implement, and personalized.
  •  PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura helps to communicate the message allowing brands to reach thousands of potential customers in a captive environment with unparalleled impact in the targeted market.
  •  PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura is the choice of entertainment for movie lovers especially during weekends. By Advertising PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura during the weekends and choosing mega-blockbuster movies, advertisers can target many individuals as the footfall is more during this period.
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Link to the media

How Does Cinema Advertising Work?

Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. Ads in cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.

There are 2 advertising options available to advertise on screen in theatres.

Slide Advertising
(a) Slide ad in a 2048x858 pixel with 300 or higher DPI resolution to be submitted
(b) The slide ad is then converted to a J2K format which is widely accepted by the cinema chains 
(c) The J2K formatted slide ad is then showcased on the pre-selected cinema screen(s) 
(d) The lead time for booking Slide Ad is 1 day.

Video Advertising
(a) The Video Ad has to be approved by the CBFC Board of India 
(b) Post obtaining the Censor Certificate the video ad is converted to a J2K format 
(c) The Censor Board approved & J2K formatted video ad is then showcased on the pre-selected cinema screens(s) 
(d) The lead time to run the video ad is 7 working days.

For Mega Blockbuster Movies
1. MBB Premium would be applicable on All Multiplex Screens as 100% - 200% on the rate card of the respective screen
2. MBB Premium would be applicable for the RO's which are for a period less than 5 weeks RO , for the 1st week of the campaign- RO's of 5 week would not attract any premium

For Blockbuster Movies
1. BB Premium would be applicable on All multiplex Screens as 50% - 150% on the rate card of the respective screen
2. BB Premium would be applicable for the RO's which are for a period less than 4 weeks RO , for the 1st week of the campaign - RO of 4 weeks would not attract any premium.
How Pricing Works

Pricing for Advertising in Cinema depends on the below-mentioned points:

i)Rates depend on the creative length, blockbuster/mega-blockbuster movies selected and duration of the campaign​

ii)Premium charges are applicable for premium spot positioning and sponsorship integration.

Features of PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura

Blockbuster and Mega Blockbuster Movies for 2020

Find the upcoming movies by clicking here.

Who Should Advertise on PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachYes
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
SleepwellMattress
IDP EducationEducation
DecathlonHealth and Fitness/Wellness
Syska LEDConsumer Durables
LuxoftIT
ManyavarRetail
DunzoE-Commerce
JBLElectronics
CredFinance
Drapery SilksApparel

Facts and Figures of Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru

1) Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru has 9 screens with a total seating capacity of 1404 seats.

2) The average occupancy of the theatre is around 35000.

3)During the blockbuster and mega-blockbuster movies releases the average occupancy increases from 40% to 80%+

Execution Details Related to Advertising in PVR Phoenix Market City Mall(Bengaluru), Screen - 9, Krishnarajapura

Execution steps/Execution Process Flow

Step 1: Shortlist your screens, campaign duration and ad spot(Movie Interval or Before Movie Proceeds). The creative needs to be provided at least a day in advance. If it is a video ad, the creative needs to be provided 2 weeks in advance so that we can apply for the censor certificate. The minimum duration to advertise in PVR, Forum Mall, Bengaluru is a week. Cinema advertising campaign starts from Friday and ends on Thursday (this is alligned with new movie releases, which is largely scheduled for Friday) 

The above details need to be mailed to us at help@TheMediaAnt.com

Step 2: We will confirm on the availability of spots and discount if applicable.

Step 3: Campaign execution. Inspection pass will be provided by Monday morning for ad checking purpose. Your ad will be played for a minimum of 3 shows per day per screen.

Guidelines for Artwork Creation
  • Creative Format: J2K
  • 1080 DPI for Video ads
  • 2048 pixel (W) x 858 pixel (H) Image: Minimum 300 DPI for Slide Ads
Proof of Execution

1)During Campaign: Inspection passes are provided by theatres to the advertisers. These can be used to inspect the ad being played in the cinemas. 

2)Post Campaign: Once the campaign ends, an exhibition certificate is provided by the cinema chains as proof.

Videos Of Past Execution

Click here to check the past campaigns.

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