Advertising in PVR Cinemas, Phoenix Marketcity Mall, Whitefield Road's Screen 6, Bengaluru
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Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is often referred to as the beating pulse of Bengaluru. It is one of the most visited and premium malls in Bengaluru.Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is developed by the Island Star Mall Developers. The mall has an array of facilities like apparel and book stores and other entertainment facilities. Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru has an average occupancy of 35000. Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru has brands from all prominent categories like E-Commerce, Real Estate, FMCG who are frequent advertisers with the mall.
You will get the rate for advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.
Media Agency can play a critical role if you are planning to advertise in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru . There are several roles that a media agency plays while executing your Cinema campaign. Firstly, the media agency will help you in deciding if the advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru is right for your brand. The agency considers factors like location of the cinema, footfall of the mall and the target audience. Once you have decided to go ahead with advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru, the next step for the cinema ad-buying agency is to plan the duration of the campaign and the number of cinema screens chosen and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising your brand during blockbuster/mega-blockbuster movies, might give you the maximum reach but the agency might recommend non-blockbuster movies as it provides the lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru. The last role of the cinema ad-buying agency is to ensure that the ad is played on Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru and provide the advertiser with the inspection pass for ad checking purpose. The Media Ant being an authorized agency for ad planning and buying on Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru, are:
Link to the media
Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. Ads in cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.
There are 2 advertising options available to advertise on screen in theatres.
Pricing for Advertising in Cinema depends on the below-mentioned points:
i)Rates depend on the creative length, blockbuster/mega-blockbuster movies selected and duration of the campaign
Find the upcoming movies by clicking here.
|6)||Short Term Performance||Yes|
|7)||Long Term Brand Building||Yes|
|Decathlon||Health and Fitness/Wellness|
|Syska LED||Consumer Durables|
1) Phoenix Marketcity Mall, Whitefield Road, Hoodi, Bengaluru has 9 screens with a total seating capacity of 1404 seats.
2) The average occupancy of the theatre is around 35000.
3)During the blockbuster and mega-blockbuster movies releases the average occupancy increases from 40% to 80%+
Step 1: Shortlist your screens, campaign duration and ad spot(Movie Interval or Before Movie Proceeds). The creative needs to be provided at least a day in advance. If it is a video ad, the creative needs to be provided 2 weeks in advance so that we can apply for the censor certificate. The minimum duration to advertise in PVR, Forum Mall, Bengaluru is a week. Cinema advertising campaign starts from Friday and ends on Thursday (this is alligned with new movie releases, which is largely scheduled for Friday)
The above details need to be mailed to us at help@TheMediaAnt.com
Step 2: We will confirm on the availability of spots and discount if applicable.
Step 3: Campaign execution. Inspection pass will be provided by Monday morning for ad checking purpose. Your ad will be played for a minimum of 3 shows per day per screen.
1)During Campaign: Inspection passes are provided by theatres to the advertisers. These can be used to inspect the ad being played in the cinemas.
2)Post Campaign: Once the campaign ends, an exhibition certificate is provided by the cinema chains as proof.
Click here to check the past campaigns.
Our mission is to provide our clients cost effective Cinema advertising, allowing them to reach thousands of potential customers in a captive environment with unparalleled impact in their local area or targeted new market. We can guarantee quality and on-time delivery. The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted Cinema Advertising. We as an advertising agency provide advertisers with the opportunity to target key professionals. Cinema Advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Cinema advertising.
For the mentioned rate on site, how many times would my ad get played in Cinema?
These rates are for 1 week. Ad would get played once every time the movie is screened. Advertiser can choose if they want to play ad before the start of the movie or during the interval. So on an average, a multiplex would play the ad 4 times per day and 28 times in a week.
In few cases when blockbuster movies are being played and there are too many advertisers, the ad might get played only 3 times per day.
What do I get for the cost mentioned on the site?
Let me explain this through an example.
For Rs 531, your ad of 1 sec will get played for one week once during each show.
Ad will be played at PVR Ambience Mall Gurgaon screen#6 having 152 seats.
If you ad is of 10 sec, the cost would be pro rated = 531 X 10 = Rs 5310/week
Other than the cost mentioned on the site, are there any other cost involved?
Do Cinema ad rates depend on the movie being played?
Rates are higher for few movies.
Cinemas categorised as "Blockbusters" and "Mega Blockbusters" attract higher cost. These are typically the movies which are expected to perform very well on the box office and have more than normal footfall.
Cinemas charge a premium ranging from 25% to 100% for advertising during these movies.
I am going to advertise in Cinema for the first time. What all should I be aware of?
How do I know if my ad was played?
What we cannot provide
How many days in advance do I need to complete the booking process?
Cinema campaigns can start only on a Friday. Before Wednesday 5pm, you need to share the ad in the right format and make the payment.
What is the ad format and dimension for cinema ads?
1. Slide - 2048 pixel (W) x 858 pixel (H)
JPEG Image in 300 dpi resolution
2. Video - MOV or MP4 (High resolution)
3. Audio File - WAV
Once you share this, we get it converted to Cinema format which is one of J2K, MPEG4 of UFO. Conversion to J2K and MPEG4 cost Rs 1,750 for slides and Rs 2,500 for videos. In case your ad is already in one of these formats, you can share them directly.
Conversion to UFO format is free
I want my ad to be the closest to start of the movie. Is that possible?
Premium positions are available for a fee. Many of these spots might be booked for long term advertisers. You should check with your Client Servicing manager for availability and cost of these premium positions.
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