Advertising in PVR Cinemas, Lulu Mall's Screen 8, Kochi
No. of Seats
Our mission is to provide our clients cost effective Cinema advertising, allowing them to reach thousands of potential customers in a captive environment with unparalleled impact in their local area or targeted new market. We can guarantee quality and on-time delivery. The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted Cinema Advertising. We as an advertising agency provide advertisers with the opportunity to target key professionals. Cinema Advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Cinema advertising.
For the mentioned rate on site, how many times would my ad get played in Cinema?
These rates are for 1 week. Ad would get played once every time the movie is screened. Advertiser can choose if they want to play ad before the start of the movie or during the interval. So on an average, a multiplex would play the ad 4 times per day and 28 times in a week.
In few cases when blockbuster movies are being played and there are too many advertisers, the ad might get played only 3 times per day.
What do I get for the cost mentioned on the site?
Let me explain this through an example.
For Rs 531, your ad of 1 sec will get played for one week once during each show.
Ad will be played at PVR Ambience Mall Gurgaon screen#6 having 152 seats.
If you ad is of 10 sec, the cost would be pro rated = 531 X 10 = Rs 5310/week
Other than the cost mentioned on the site, are there any other cost involved?
Do Cinema ad rates depend on the movie being played?
Rates are higher for few movies.
Cinemas categorised as "Blockbusters" and "Mega Blockbusters" attract higher cost. These are typically the movies which are expected to perform very well on the box office and have more than normal footfall.
Cinemas charge a premium ranging from 25% to 100% for advertising during these movies.
I am going to advertise in Cinema for the first time. What all should I be aware of?
How do I know if my ad was played?
What we cannot provide
How many days in advance do I need to complete the booking process?
Cinema campaigns can start only on a Friday. Before Wednesday 5pm, you need to share the ad in the right format and make the payment.
What is the ad format and dimension for cinema ads?
1. Slide - 2048 pixel (W) x 858 pixel (H)
JPEG Image in 300 dpi resolution
2. Video - MOV or MP4 (High resolution)
3. Audio File - WAV
Once you share this, we get it converted to Cinema format which is one of J2K, MPEG4 of UFO. Conversion to J2K and MPEG4 cost Rs 1,750 for slides and Rs 2,500 for videos. In case your ad is already in one of these formats, you can share them directly.
Conversion to UFO format is free
I want my ad to be the closest to start of the movie. Is that possible?
Premium positions are available for a fee. Many of these spots might be booked for long term advertisers. You should check with your Client Servicing manager for availability and cost of these premium positions.
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