About The Media Ant
Media Ant is an 8-year-old media agency. Advertisers use TheMediaAnt.com to select, plan, and buy advertising space. For e.g. One can choose the right radio stations and digital advertising avenues in Delhi, prepare a plan based on the budget and then pay & book online.
Media Ant site enables anyone with an internet connection to be able to create their own marketing plan and execute it. www.TheMediaAnt.com is also the world’s largest free online repository of media-related information.
Through the use of technology and the right mix of online-offline support, Media Ant is able to help any brand execute its ad campaign irrespective of their spending size and geography.
Media Ant is the winner of various startup awards including Economic Times Power of Ideas and Top Bootstrapped Startups in India.
What is the role of the Partnerships team in Media Ant?
A team member in Partnerships has multifaceted roles and they are:
The partnerships team is divided into multiple media verticals (total of 9 as of now) such as Digital, Radio, Television, Outdoor, etc.
The responsibility of the Partnerships team involves finding the vendors (Media owners), getting media related information from them (rates, images, reach, etc.), listing them on the site, and updating this data on regular intervals.
The role also involves negotiating with these vendors when we are buying media from them.
For e,g: Partnerships team would find the point of contact for Auto advertising in Bhopal, get rates and images from them, and list it on the site. The listing involves working with the product team and suggesting the best ways to showcase data for the users.
Every six months they would check with the vendor(s) on any rate change.
Now, Flipkart decides to advertise in Autos in Bhopal through The Media Ant. The partnerships team would get in touch with the vendors, negotiate a discount, get ads(creative) from Flipkart, and share it with the vendors. Once the campaign is live, the Partnerships team gets in touch with vendors, collects pictures as proof of execution, and share it with the client.
Role of Associate Manager, Team Partnerships
Everyday job involved – Associate Manager Team Partnerships
MBA (0-2) years of work experience
Work experience requirement
Other important skills and traits required to succeed in this role and The Media Ant, general:
Location : Bengaluru
Vacancy : 5