Associate Manager - Partnerships

About The Media Ant

Media Ant is an 8-year-old media agency. Advertisers use to select, plan, and buy advertising space. For e.g. One can choose the right radio stations and digital advertising avenues in Delhi, prepare a plan based on the budget and then pay & book online.

Media Ant site enables anyone with an internet connection to be able to create their own marketing plan and execute it. is also the world’s largest free online repository of media-related information. 

Through the use of technology and the right mix of online-offline support, Media Ant is able to help any brand execute its ad campaign irrespective of its spending size and geography.

Media Ant is the winner of various startup awards including Economic Times Power of Ideas and Top Bootstrapped Startups in India.

What is the role of the Partnerships team in Media Ant?

A team member in Partnerships has multifaceted roles and they are:

  1. Research & Tie-Up: Identifying new advertising options/mediums and forming tie-up with respective media owners. Also, enriching the data of existing advertising option listed on The Media Ant
  2. Negotiation and Execution: Building a thorough understanding of the advertising medium so that it enables in negotiating towards the right price and smooth execution of marketing campaigns on such advertising mediums
  3. Product Improvement: Working in collaboration with the Product team to drive improvement for the selected media vertical
  4. Communication: Effective communication with media owners and internal team members so that there are smooth execution and a good relationship

The partnerships team is divided into multiple media verticals (a total of 9 as of now) such as Digital, Radio, Television, Outdoor, etc.

The responsibility of the Partnerships team involves finding the vendors (Media owners), getting media related information from them (rates, images, reach, etc.), listing them on the site, and updating this data at regular intervals.

The role also involves negotiating with these vendors when we are buying media from them.

For e,g: Partnerships team would find the point of contact for Auto advertising in Bhopal, get rates and images from them, and list it on the site. The listing involves working with the product team and suggesting the best ways to showcase data for the users.

Every six months they would check with the vendor(s) on any rate change.

Now, Flipkart decides to advertise in Autos in Bhopal through The Media Ant. The partnerships team would get in touch with the vendors, negotiate a discount, get ads(creative) from Flipkart, and share it with the vendors. Once the campaign is live, the Partnerships team gets in touch with vendors, collects pictures as proof of execution, and share them with the client.

Role of Associate Manager, Team Partnerships

  1. Part of a media verticals (e.g. Digital, Newspaper, and Non-Trad)
  2. Owns data for these media verticals
  3. Delivers Business numbers

Everyday job involved – Associate Manager Team Partnerships

  • Tie-up with publishers/Media owners
  • New page creation and Data updation on TheMediaAnt
  • Support client servicing team with sharing of various details related to media requirement and costing
  • Negotiation and managing profitability
  • Reporting of campaigns
  • Create and run projects to improve the performance of the associated vertical

Academic Qualification

MBA (0-2) years of work experience

Work experience requirement

  • Freshers can apply
  • Candidate with a background in vendor onboarding/listing that involved talking to the vendors would be preferred (IndiaMart, JustDial, etc)
  • ECommerce marketplace like Snapdeal, Flipkart, Uber Eats, Swiggy, Qtrove, etc. where vendors are on-boarded and listed are good examples of such companies

Other important skills and traits required to succeed in this role and The Media Ant, general:

  1. Ownership and should not accept NO for an answer
  2. Ability to build and nurture relationships with team and partners
  3. Ability to multi-task
  4. Open to feedback and take up additional responsibilities
  5. Good at communication (Verbal and written) and negotiation

Location: Bangalore

Location : Bengaluru

Vacancy : 5