Digital screens are strategically placed across key passenger touchpoints, including the Departure Pathway, Security Hold Area (SHA) till all boarding gates, On Conveyor Belts, and the Pickup/Drop Canopy Area. These high-visibility locations ensure strong engagement with both departing and arriving passengers throughout their airport journey. Advertisements are displayed in 10-second spots within 3-minute, 2-minute, and 1-minute loop durations, providing frequent brand exposure and effective reach among a diverse passenger audience inside the airport terminal.