At Dubai International Airport, digital screens operate on a loop-based advertising format, ensuring continuous and high-frequency visibility for brands. A 10-second ad placed within a 1.5-minute loop delivers approximately 11 plays per hour, while a 10-second ad in a 1.2-minute loop delivers around 14–15 plays per hour. This repeated exposure helps brands achieve strong recall among passengers across key airport areas such as departures, arrivals, and baggage claim. The high footfall further enhances reach, making digital screens an effective medium for impactful and consistent messaging.