About Chennai Cinema Advertising

Cinema advertising in Chennai is one of the popular medium for local targeting. Chennai Cinemas provide a good mix of multiplex as well as single screen advertising, thereby allowing advertisers to target either the premium segment or the mass. With Chennai cinemas spread across the city, one can target either a local area or the entire city through Cinema advertising in Chennai. The Media Ant is a leading Cinema advertising agency in Chennai. You can get the complete Chennai cinema list online at The Media Ant. We have the list of screens in Chennai for all the popular cinema chains like PVR Cinemas, Inox, Gopalan Cinema, Cinepolis, Sathyam and UFO Digital Screens. Through our long relationship with cinema chains, The Media Ant has emerged as the leading cinema advertising agency in Chennai, offering best rates for cinema screens advertising in Chennai. Sathyam Cinemas is the largest and leader in Cinema Advertising in Chennai.

There are also popular malls in Chennai where one can advertise through Cinema. You can select the malls in Chennai for Cinema advertising by using the Mall name filter in Cinema advertising planner. Kindly select the geography as Chennai to see all the location of Chennai. By default, you would see the recommended cinema screens for advertising. In case you want to see all the cinema screens in Chennai to advertise, kindly change the planner selection to All Screens.

Advertising rates for all cinema screens in Chennai along with their seating capacities can be found online at The Media Ant. We are the number one advertising agency in Chennai and offer the lowest cinema advertising rate. Our expertise in Cinema advertising comes from serving more than 100 of clients and tie up for best rates with all cinema screens in the country. Off all the Cinema Advertising agencies in Chennai, we differentiate ourselves by offering the best cinema advertising rates online and deepest discount. It is the only cinema advertising agency in Chennai that offers lowest advertising rate without assessing your spending capacity.

Media Options to advertise in Cinemas of Chennai

Chennai Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. On screen ads in Chennai cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.

There are 4 advertising options in Chennai Cinemas available to advertise on screen in theatres:

The Media Ant - A Cinema Advertising Agency in Chennai

The Media Ant is Chennai’s leading Cinema advertising agency. Get the best rates to place your ad in any of the cinemas across Chennai. You can check the best advertising rates for Cinemas in Chennai at our Cinema Advertising Planner on The Media Ant. You can contact The Media Ant for Chennai Cinema advertising by sending a mail to Help@TheMediaAnt.com or by calling us at 08067415510

Advantages of Advertising in Cinemas in Chennai

1. Huge cinema screen gives larger than life impact to the message. With the capability of playing video and slides with audio, an advertiser can talk to more senses of a viewer than print or radio.
2. The audience is captive and cannot change channel or flip the page. Chances of a viewer watching an ad on cinema screen is higher than other medium.
3. Chennai Cinema with its huge reach makes it suitable to reach out to a small geography as well as complete city.

Useful facts about Cinema advertising in Chennai

This section will provide you with an overview of Chennai in terms of demography and geography, and will be helpful in planning Cinema advertising in Chennai.

Chennai is the capital of Tamil Nadu. It is one of the biggest cultural, economic and educational centers in South India. According to the 2011 Indian census, it is the fourth-largest city and fourth-most populous urban agglomeration in India. The city together with the adjoining region constitutes the Chennai Metropolitan Area. Chennai has the third-largest expatriate population in India.

According to 2011 census, the city had a population of 4,646,732. The city limits were expanded later in 2011 and its population reached 7,088,000 with Chennai Municipal Corporation being renamed as Greater Chennai Corporation.

Tamils form the majority of Chennai's population. English is spoken largely by white-collar workers. In 2001, out of the 2,937,000 migrants (33.8% of its population) in the city, 61.5% were from other parts of the state, 33.8% were from rest of India and 3.7% were from outside the country. Tamil is spoken by 3,424,107 (78.83%), followed by Telugu by 419,209 (9.65%), Urdu by 180,245 (4.1%), Malayalam by 113,828 (2.6%), Hindi by 104,084 (2.39%), and Kannada by 22,250 (0.5%).

Top areas for targeting through Cinema advertising in Chennai are

Frequently Asked questions (FAQ) about advertising in Cinema

1. What do I get for these rates of Cinema Advertising?

2. Your ad is played minimum 3 times per day and maximum 5 times per day
3. Ad is played once during the show. You can choose interval or before the start of the movie
4. Mentioned rates are for playing your ad for 1 week Friday to Thursday

1. Are Theatre Advertising rates same for all the weeks in an year?

No. Multiplexes charge a premium for playing ads during blockbuster movies. The premium on rates can be 2X to 3X depending on the movie. Please check for the list of blockbuster movies with your cinema advertising agency.

III. Are there any costs involved in Cinema advertising outside of the Advertising rate card?

1. Cinema advertising requires your ad to be in a format that is compatible with cinema screen playing. Most of the Multiplex cinema screens require the ad to be in J2K format. However, this conversion is not freely available and specialist cinema format conversion agencies do that for a fee. Advertiser can provide their ad in .MOV or .JPEG format and then your cinema advertising agency can get it converted to J2K format. Another format used by certain cinemas is UFO. However, for this you do not need to pay anything as this conversion is for free. The conversion fee of video J2K is Rs 2,500 and for slides is Rs 1,750. The conversion to J2K takes a day.
2. Another cost involved with playing video ads is Censor certification. All video ads running in theatres require censor certification. There are Censor agencies that can help you apply for Censor certificates on your behalf. The Media Ant can help you get censor certificate and charges you a fee of Rs 8,500. Please plan for 2 weeks in obtaining a censor certificate.
3. Service tax and any other cess are applicable to cinema advertising.
4. In case of off screen adverting any collateral cost is involved.

5. What are the timelines for Cinema Advertising?

Cinema advertising campaigns can only start on a Friday. It is synced with changeover of movies at the theatres. Ad needs to be provided and payment needs to be completed by Wednesday 5pm.

1. What is the proof that my ad in cinemas is being played as per the plan?

For Multiplex cinema advertising campaigns, Inspection pass will be provided on Monday morning. You can use Cinema inspection pass to visit the theatres and watch your ad being played. On request your cinema advertising agency can arrange for an In - person inspection.

Singles screens cinema campaigns do not come with inspection passes. Single screens share the contact number or log report at the end of the campaign.

Please note that cinema advertising in India, still involves a lot of manual intervention. This might cause your cinema campaign not being executed as per the plan. If you find any discrepancy, please inform your cinema advertising agency and they will get it corrected. Compensation in form of additional days/weeks is provided for any failure in executing the cinema plan as per the schedule.

1. In what formats do theatres or Cinema advertising agencies accept Cinema ads?

Kindly refer to the table below in which advertisers can share the ad. Once this is shared the cinema format conversion agency will convert it to J2K, UFO or required cinema ad format.

Cinema Advertising Rates in Chennai for 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated Cinema advertising rates before booking your campaign. To find the updated Cinema Advertising Rates in Chennai for 2022, please click on the media card on the page, visit the particular Cinema advertising option and look for the latest Cinema Advertising Rates in Chennai for 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 10 Upcoming Movies for Cinema Advertising in Chennai in the month January-March 2022