About Andhra Pradesh Cinema Advertising
Cinema advertising in Andhra Pradesh is one of the popular medium for local targeting. Andhra Pradesh Cinemas provide a good mix of multiplex as well as single screen advertising, thereby allowing advertisers to target either the premium segment or the mass. With Andhra Pradesh cinemas spread across the city, one can target either a local area or the entire city through Cinema advertising in Andhra Pradesh. The Media Ant is a leading Cinema advertising agency in Andhra Pradesh. You can get the complete Andhra Pradesh cinema list online at The Media Ant. We have the list of screens in Andhra Pradesh for all the popular cinema chains like PVR Cinemas, Inox, Gopalan Cinema, Cinepolis, and UFO Digital Screens. Through our long relationship with cinema chains, The Media Ant has emerged as the leading cinema advertising agency in Andhra Pradesh, offering best rates for cinema screens advertising in Andhra Pradesh.
There are also popular malls in Andhra Pradesh where one can advertise through Cinema. You can select the malls in Andhra Pradesh for Cinema advertising by using the Mall name filter in Cinema advertising planner. Kindly select the geography as Andhra Pradesh to see all the location of Andhra Pradesh. By default, you would see the recommended cinema screens for advertising. In case you want to see all the cinema screens in Andhra Pradesh to advertise, kindly change the planner selection to All Screens.
Advertising rates for all cinema screens in Andhra Pradesh along with their seating capacities can be found online at The Media Ant. We are the number one advertising agency in Andhra Pradesh and offer the lowest cinema advertising rate. Our expertise in Cinema advertising comes from serving more than 100 of clients and tie up for best rates with all cinema screens in the country. Off all the Cinema Advertising agencies in Andhra Pradesh, we differentiate ourselves by offering the best cinema advertising rates online and deepest discount. It is the only cinema advertising agency in Andhra Pradesh that offers lowest advertising rate without assessing your spending capacity.
Media Options to advertise in Cinemas of Andhra Pradesh
Andhra Pradesh Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. On screen ads in Andhra Pradesh cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.
There are 4 advertising options in Andhra Pradesh Cinemas available to advertise on screen in theatres:
|
|
Cinema Advertising Option |
Description |
|
1 |
On Screen 10 sec mute Slide |
Static slides with 2 to 3 transitions within 10 seconds |
|
2 |
On Screen 10 sec Audio Slide |
Static slides with background score within 10 seconds |
|
3 |
On Screen 30 sec Video |
30 sec Video played on screen |
|
4 |
On Screen 60 sec Video |
60 sec Video played on screen |
|
5 |
Off Screen Branding |
Kiosk and Posters |
|
6 |
Activation |
Launch, Sampling, pamphlet distribution and ticket jackets |
The Media Ant - A Cinema Advertising Agency in Andhra Pradesh
The Media Ant is Andhra Pradesh’s leading Cinema advertising agency. Get the best rates to place your ad in any of the cinemas across Andhra Pradesh. You can check the best advertising rates for Cinemas in Andhra Pradesh at our Cinema Advertising Planner on The Media Ant. You can contact The Media Ant for Andhra Pradesh Cinema advertising by sending a mail to Help@TheMediaAnt.com or by calling us at 08067415510
Advantages of Advertising in Cinemas in Andhra Pradesh
1. Huge cinema screen gives larger than life impact to the message. With the capability of playing video and slides with audio, an advertiser can talk to more senses of a viewer than print or radio.
2. The audience is captive and cannot change channel or flip the page. Chances of a viewer watching an ad on cinema screen is higher than other medium.
3. Andhra Pradesh Cinema with its huge reach makes it suitable to reach out to a small geography as well as complete city.
Useful facts about Cinema advertising in Andhra Pradesh
This section will provide you with an overview of Andhra Pradesh in terms of demography and geography, and will be helpful in planning Cinema advertising in Andhra Pradesh.
Few of the popular cities of Andhra Pradesh that can be used for Cinema advertising in Andhra Pradesh are:
Andhra Pradesh is one of the 29 states of India situated on the southeastern coast of the country. State of Andhra Pradesh was formed after the bifurcation of erstwhile Andhra Pradesh into Andhra and Telangana. The state is the eighth largest state in India covering an area of 160,205. As per 2011 census of India, the state is tenth largest by population with 49,386,799 inhabitants. Hyderabad will remain the de jure capital of both Andhra Pradesh and Telangana states for a period of time not exceeding 10 years. There are two regions in the state namely Coastal Andhra and Rayalaseema. These two regions comprise 13 districts, with 9 in Coastal Andhra and 4 in Rayalaseema. Visakhapatnam is the largest city and a commercial hub of the state followed by Vijayawada. As per 2011 Census of India, Andhra Pradesh had a total of 31towns with population of 1,00,000 and above. These cities include 14 municipal corporations, 16 municipalities. All the thirteen district headquarters of the state are classified as cities and are having municipal corporation status. Visakhapatnam is the most populous city with a population of 2,110,988 and Chilakaluripet is the least populous with a population of 101,550. Srikakulam is the least populated municipal corporation with a population of 125,939. Visakhapatnam and Vijayawada are the two metropolitan cities in the state. In terms of area, Visakhapatnam is the largest corporation with an area of 681.96 square km (263.31 sq mi), followed by the state capital, Amaravati. Proddatur is the smallest municipality, with an area of 7.12 square km. Among the corporations, Eluru is the smallest corporation with an area of 14.55 square km.
List of cities in Andhra Pradesh that should be used for planning Cinema advertising in Andhra Pradesh are:
|
S.No. |
Name |
District |
Population |
|
1 |
Visakhapatnam |
Visakhapatnam |
2,035,922 |
|
2 |
Vijayawada |
Krishna |
1034358 |
|
3 |
Guntur |
Guntur |
743,354 |
|
4 |
Nellore |
Nellore |
600,869 |
|
5 |
Kurnool |
Kurnool |
424,920 |
|
6 |
Kadapa |
Kadapa |
343,054 |
|
7 |
Rajahmundry |
East Godavari |
341,831 |
|
8 |
Kakinada |
East Godavari |
312,538 |
|
9 |
Tirupati |
Chittoor |
287,482 |
|
10 |
Eluru |
West Godavari |
283,648 |
|
11 |
Anantapur |
Anantapur |
261,004 |
|
12 |
Vizianagaram |
Vizianagaram |
228,025 |
|
13 |
Ongole |
Prakasam |
204,746 |
|
14 |
Nandyal |
Kurnool |
200,746 |
|
15 |
Machilipatnam |
Krishna |
169,892 |
|
16 |
Adoni |
Kurnool |
166,537 |
|
17 |
Tenali |
Guntur |
164,937 |
|
18 |
Proddatur |
Kadapa |
162,717 |
|
19 |
Chittoor |
Chittoor |
153,766 |
|
20 |
Hindupur |
Anantapur |
151,835 |
|
21 |
Bhimavaram |
West Godavari |
142,280 |
|
22 |
Madanapalle |
Chittoor |
135,669 |
|
23 |
Guntakal |
Anantapur |
126,270 |
|
24 |
Srikakulam |
Srikakulam |
125,939 |
|
25 |
Dharmavaram |
Anantapur |
121,874 |
|
26 |
Gudivada |
Krishna |
118,167 |
|
27 |
Narasaraopet |
Guntur |
116,250 |
|
28 |
Tadipatri |
Anantapur |
108,171 |
|
29 |
Tadepalligudem |
West Godavari |
103,906 |
|
30 |
Amaravati |
Guntur |
103,000 |
|
31 |
Chilakaluripet |
Guntur |
101,398 |
Frequently Asked questions (FAQ) about advertising in Cinema
I. What do I get for these rates of Cinema Advertising?
1. Your ad is played minimum 3 times per day and maximum 5 times per day
2. Ad is played once during the show. You can choose interval or before the start of the movie
3. Mentioned rates are for playing your ad for 1 week Friday to Thursday
II. Are Theatre Advertising rates same for all the weeks in an year?
No. Multiplexes charge a premium for playing ads during blockbuster movies. The premium on rates can be 2X to 3X depending on the movie. Please check for the list of blockbuster movies with your cinema advertising agency.
III. Are there any costs involved in Cinema advertising outside of the Advertising rate card?
1. Cinema advertising requires your ad to be in a format that is compatible with cinema screen playing. Most of the Multiplex cinema screens require the ad to be in J2K format. However, this conversion is not freely available and specialist cinema format conversion agencies do that for a fee. Advertiser can provide their ad in .MOV or .JPEG format and then your cinema advertising agency can get it converted to J2K format. Another format used by certain cinemas is UFO. However, for this you do not need to pay anything as this conversion is for free. The conversion fee of video J2K is Rs 2,500 and for slides is Rs 1,750. The conversion to J2K takes a day.
2. Another cost involved with playing video ads is Censor certification. All video ads running in theatres require censor certification. There is Censor agencies that can help you apply for Censor certificates on your behalf. The Media Ant can help you get censor certificate and charges you a fee of Rs 8,500. Please plan for 2 weeks in obtaining a censor certificate.
3. Service tax and any other cess are applicable to cinema advertising.
4. In case of off screen adverting any collateral cost is involved.
IV. What are the timelines for Cinema Advertising?
Cinema advertising campaigns can only start on a Friday. It is synced with changeover of movies at the theatres. Ad needs to be provided and payment needs to be completed by Wednesday 5pm.
V. What is the proof that my ad in cinemas is being played as per the plan?
For Multiplex cinema advertising campaigns, Inspection pass will be provided on Monday morning. You can use Cinema inspection pass to visit the theatres and watch your ad being played. On request your cinema advertising agency can arrange for an In - person inspection.
Singles screens cinema campaigns do not come with inspection passes. Single screens share the contact number or log report at the end of the campaign.
Please note that cinema advertising in India, still involves a lot of manual intervention. This might cause your cinema campaign not being executed as per the plan. If you find any discrepancy, please inform your cinema advertising agency and they will get it corrected. Compensation in form of additional days/weeks is provided for any failure in executing the cinema plan as per the schedule.
VI. In what formats do theatres or Cinema advertising agencies accept Cinema ads?
Kindly refer to the table below in which advertisers can share the ad. Once this is shared the cinema format conversion agency will convert it to J2K, UFO or required cinema ad format.
|
|
Ad Type |
Specification |
Format |
|
1 |
Slide |
2048 pixel (W) x 858 pixel (H) |
JPEG |
|
2 |
Video |
Minimum 1080 DPI |
.MOV or MP4 |
|
3 |
Audio |
High clarity |
.WAV |
