Top Marketing Ideas To Promote Your New Year Event In Delhi

how to promote your event in Delhi NCR

In this article, we would discuss the best advertising platforms for promoting local events in Delhi.

We have covered the following topics in this article:

  • Clients’ preferred media in Delhi NCR
  • Recommended media for advertising in Delhi NCR
  • Hyperlocal advertising options in popular areas of Delhi NCR

December in Delhi is magical- the spine-chilling cold nights and lukewarm sunny days coupled with the festive vibes all over the city. Admiring the tallest Christmas tree in the Select City Walk, street shopping on Janpath, having plum cake and hot coffee in church after Christmas mass- last two weeks of the year are so much fun in Delhi.

With globalization, Christmas and New Year have become an integral part of Indian festive fabric. In the metro cities where companies mostly follow the global calendar, the month of December is marked by holidays, parties and celebrations. If you are a business associated with party venues, catering, and other services, we have created a list of most popular media options in Delhi that would be the best for event promotion.

Who is this article for?

Anyone who is looking for ideas to promote their events. Christmas and New Year are the time of the year when the weather is cooler in India, people have holidays and they like to indulge in good food and a good time. During this time, the most common events in the cities are:

  1. New Year Parties
  2. Carnivals and parties at amusement parks
  3. Concerts by local and celebrity artistes
  4. Exhibitions and flea markets
  5. Theme based buffets in restaurants
  6. Staycation packages by hotels and resorts
event marketing in Delhi NCR

Most preferred advertising media in Delhi

Based on the popularity, rates, and relevance; various cities have different preferred media. With the help of our in-house tool MASH, we have tried to find out the most trusted media of our past clients in Delhi. Following is a screenshot:

MASH Screenshot: Media Options

As seen in the screenshot, the top three preferred media in Delhi NCR are

  1. Nontraditional Advertising
  2. Radio Advertising
  3. Digital Advertising
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Our Recommendations

A. Nontraditional Advertising

  1. Transit Advertising in Delhi NCR: Transit advertising is a great medium to target specific areas and their neighboring localities in Delhi NCR. Advertising in metro trains, public transport buses, metro train stations, autos, etc can help your brand to reach out to daily commuters. Delhi is notorious for its traffic. People spend long hours in Delhi on the road. This makes transit advertising one of the most preferred advertising media.

Minimum Advertising Budget: INR 30,000

For more details, check the following links:

Bus Advertising in Delhi NCR

Bus Stand Advertising in Delhi NCR

Auto Advertising in Delhi NCR

Railway Station Advertising in Delhi NCR

Cab Advertising in Delhi NCR

Metro Advertising in Delhi NCR

Petrol Pump Advertising in Delhi NCR

  • Newspaper Inserts Advertising: Newspaper inserts are leaflets/pamphlets that are inserted inside the newspaper at the distributors. Delhi NCR is known for its numerous apartment complexes. Through newspaper inserts advertising, advertisers can even target residents of a particular apartment complex.

Minimum Advertising Budget: INR 20,000

For more details, check the link: Newspaper inserts advertising in Delhi NCR

  • Apartment Activation: A large population of Delhi NCR are migrants and live in high rise apartment complexes. One of the best methods to reach out to this niche is apartment advertising. There are various ways of doing apartment advertising- posters, lift branding, product kiosks and digital screen advertising being the most common ones.

Minimum Advertising Budget: INR 10,000

For more details, check the link: Apartment advertising in Delhi NCR

  • Mall Branding: Malls are an integral part of the culture of Delhi NCR. People visit malls on weekends to shop, eat out, party and watch movies. Hence, malls are one of the best places to promote an event. Advertisers can also opt for neighborhood retail stores to advertise in specific areas.

Minimum Advertising Budget: INR 1 Lakh

For more details, check the link: Mall Branding and Retail Store Advertising in Delhi NCR

  • IT Parks Advertising: People working in IT Parks are highly educated, have a higher affinity towards attending events and parties and also have higher purchasing power. Hence, it makes sense to target IT parks for advertising. Popular advertising options include elevator branding, pillar branding, kiosk activities, etc.

Minimum Advertising Budget: INR 1 Lakh

For more details, check the link: IT Park Advertising in Delhi NCR

  • Advertising in Restaurants, Cafes, and Pubs: Eating out and partying are the two most favorite activities of people of Bangalore owing to a pleasant climate and higher affinity to spend. Advertising in restaurants and cafes is an effective way to grab attention to your upcoming events.

Minimum Advertising Budget: INR 30,000

For more details, check the link: Advertising in Restaurants, Cafes and Pubs

B. Radio Advertising

With the increasing number of private vehicles and cabs plying on the busy roads of Delhi NCR, listeners spend a considerable amount of time listening to radio channels. Radio channels are no more limited to playing music only. They have emerged as people’s local guides in the city. Hence, promoting an event on radio channels in Delhi NCR (especially through RJ Mentions or Contests, etc) would bring desired results.

The 5 top radio channels in Delhi based on website traffic are

  1. Red FM Delhi

2. Radio Mirchi Delhi

3. Radio City Delhi

4. Big FM Delhi

5. Radio Fever Delhi

Minimum Advertising Budget: INR 30,000

C. Newspaper Advertising

Newspaper advertising is one of the most popular advertising media for city-level targeting owing to audience reach and authenticity. Events are usually covered in the daily supplements of the newspapers.

The 5 top newspapers in Delhi NCR based on website traffic are

  1. Hindustan Times Delhi
  2. The Pioneer Delhi
  3. Times of India Delhi
  4. Navbharat Times Delhi
  5. Economic Times Delhi

Minimum Advertising Budget: INR 1 Lakh  

  • Cinema Advertising: Cinema advertising is one of the best media to promote an event. Being in a captive environment and a relaxed state of mind, the audience is most likely to act positively on the ads. Also, the last two weeks in December witnesses mega-blockbuster movies release hence a surge in the number of moviegoers.

Top 5 popular cinema halls in Delhi for cinema advertising based on website traffic are:

Cinema Advertising in PVR Ambience Mall, Gurgaon

Cinema Advertising in PVR Fun City Mall, Delhi

Cinema Advertising in PVR Priya, Vasant Vihar, Delhi

Cinema Advertising in Cinepolis Cross River Mall, Delhi

Cinema Advertising in PVR Director’s Cut, Masoodpur, Delhi

Minimum Budget Required: INR 10,000

  • Outdoor Advertising

Outdoor advertising refers to placing ads on static properties like hoardings, bus shelters, skywalks, metro pillars, road medians, etc. Like transit advertising, outdoor advertising is an effective medium to promote a product in a specific area.

Minimum Advertising Budget: INR 1 Lakh

F. Digital Advertising

  1. Audio OTT Advertising: Indians have a high affinity for audio OTT platforms. An average Indian audio OTT user spends about 21.5 hours per week on audio OTT as compared to 17 hours. Owing to the high engagement rate, advertising on audio OTT platforms is a unique way to reach out to the audience. Not only banner ads but audio jingles are also popular on audio OTTs. You can check out the advertising rates for Wynk, Saavn, and Gaana.

Minimum Advertising Budget: INR 60,000

  • Video OTT Advertising: There is no data required to back the fact that video OTT platforms have grown to a tremendous size. From Hotstar to Jio Apps, cheap Internet data has helped video OTTs to reach out to every household. Not only the popularity, the advanced targeting options that video OTTs have like genre targeting. Some of the popular video OTT platforms are Hotstar, SonyLiv, Zee5 and Voot.

Minimum Advertising Budget: INR 10,000

  • Little Black Book Advertising: Little Black Book is a website/app that acts as a local guide on topics like travel, shopping, food, events, lifestyle etc. Advertising on LBB would help brands meet their right audience.

Minimum Advertising Budget: INR 60,000

  • Ola Advertising: Ola app and Ola Play advertising together come with a suite of targeting options that help advertisers reach out to the right set of audience. Ola offers targeting options like time of the day, location, income level, cab type, etc as audience filter options as well as some fixed cohorts like frequent airport visitors, office goers in a particular location, etc.

Minimum Advertising Budget: INR 60,000

  • Swiggy Advertising: Swiggy, the popular food delivery app also offers advertising options to brands. Their order tracking page where most of the users spend considerable time has ad spaces where brands can place visually appealing ads about their events.

Minimum Advertising Budget: INR 60,000

  • Daily Hunt Advertising: Daily Hunt is a very popular content platform that provides content in 14 Indian languages. Apart from the usual targeting options like age, gender, etc, Daily Hunt offers an advanced level of location targeting at a pin-code level making it an apt choice for hyperlocal advertising.

Minimum Advertising Budget: INR 60,000

  • Google and Social Media Advertising: Social media is a great platform to promote an event. Most of the social media pages have event sections where event organizers can list their events. In terms of hyperlocal targeting, both Facebook and Instagram, as well as Google, help advertisers target people located in a certain area.

Minimum Budget Required: INR 10,000

Summarizing the above in a simple table

advertising rates in Delhi NCR

Hyperlocal advertising options for popular areas in Delhi NCR

Following are top areas in Delhi NCR in terms of popularity and presence of restaurants, malls, pubs, etc. We have suggested the most popular advertising media options for these areas as well.

hyperlocal advertising in Hauz Khas
hyperlocal advertising in connaught place
hyperlocal advertising in sector 29 Gurgaon
hyperlocal advertising in saket delhi

Looking to promote your events in any of the following cities?

In case you are looking for the best advertising media for any other city, let us know in comments or write to us at Help@TheMediaAnt.com.

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