Hotstar offers the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies and Sports, all in a single destination. You can access full-length episodes of your favourite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi and Bengali movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.

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Hotstar is India's highest used OTT platform with a whopping reach of 235 mn MAUs. Hotstar also has exclusive content from the Star TV Channels. Further, Hotstar offers Audiences from various walks of life such as sports enthusiast, fashion enthusiasts, and others through their 3rd party targeting options. All in all, Hotstar is a one-stop destination for reaching your target audience through branding as well as performance mediums. 

Media Options in Hotstar Include the following - 

1. Banner Ads - There are 2 types of banners on Hotstar, Instream Banners and Standard Banners. Standard Banners are placed in the Browsing section of the Hotstar App. Instream ads are placed when the user is watching a movie or a show in Hotstar. These appear between the video for a duration of 6-10 seconds. Both of these banners are popularly priced on a CPM(Cost per thousand impressions). Banners can be taken up on a cost per click basis as well. 

2. Video Ads -  There are 2 types of video ads on Hotstar, Pre Roll videos and Mid roll Videos. Pre roll videos play before the content starts playing. These are 6 second Ads. Mid Roll video ads are generally 10 -60 seconds long and are placed during the content being watched. These are priced on a CPV ( Cost per completed view basis)

3. Masthead Banner - This is the first property that a user sees when he opens the app. These are available for a cost per day basis.. 

4. App Install / Lead Generation - These are campaigns that are priced on the basis of actions taken by the user. Brands can run campaigns where the rate is per lead generated or per app installed by users. These ads generally run across all the properties available on Hotstar. 

1. Gender and Age Targeting - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, a university would prefer to target potential students in the age group of 18 - 24. 

2. Geo Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

3. Interest Targeting - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. 

4. Language Targeting - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience. 

5. Genre Targeting - One can target the audience based on specific Genre like Comedy, Drama, Comedy etc

6. Device Targeting - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option. 

7. Advanced Targeting - Advanced Targeting includes brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers. 

Hotstar being an entertainment platform attracts audiences from various target audiences. Considering the targeting offered by Hotstar, The following objectives can be fulfilled on Hotstar - 

1. Branding

- Brands that are looking to create and/or increase their brand awareness should advertise on Hotstar. This is because Hotstar offers a wide range of niche targeting options such as interest, age, gender and genre targeting. Apart from the targeting offered, users are highly engaged on Hotstar implying that Hotstar as a platform has a potential to generate a high recall for advertisements. Further, Hotstar being India's biggest OTT platforms offers the opportunity to scale campaigns like no other.

2. Performance

- Brands that are looking to scale up their performance i.e. App Install/Lead Generation and Click campaigns will find that Hotstar offers a premium audience that can be topped easily. Hotstar has seen a surprisingly low Uninstall Rate as compared to the industry. This is mainly due to the type of audience on Hotstar as well as the Multiple touch points that it offers with users.

Reach data for other cities will be available on request.

*Subjec to changes in actual event dates

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Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.

After the completion of campaign,  a Video Plaza Report will be shared with you.

App Install Campaigns make it easy to promote Apps and are mainly designed to drive installations of your mobile App. This ad type appears on different placements where the user is redirected to app within the stores. This type of campaign helps in measuring the impact of the Ad Spend and also incentivizes users to download the App. Ad type includes Videos, Banners and Native Ads. It is an effective way of growing your business. App install ensures higher accuracy of targeting and helps in identifying key audience.

Click Here to view detailed dimensions and specifications for campaigns on Hotstar

Click Here to view the detailed specifications for App Install Creatives.

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