JioHotstar Ads help reach more people and target consumers using online channels at every sales funnel stage. JioHotstar Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With  503000000  monthly active users, JioHotstar Ads target a large-scale audience using precision retargeting.

Male

Female

Gender Distribution

Users In %

12-15

16-19

20-29

30-39

40-49

Age Distribution

User

Delhi

Mumbai

Hyderabad

Kolkata

Bangalore

Ahmedabad

City Wise Distribution

Users

Maharashtra

Telangana

Tamil Nadu

Karnataka

Gujarat

Kerala

State Wise Distribution

High

Income Level Distribution

Hindi

Tamil

Telugu

Language Distribution

Mobile

Device Distribution

<10K

10-20K

20K+

Device Cost

Online Shoppers

E-Walleters

Power Users

Cross-App Usage

Paid OTT  Apps Audience

Music Shows Interest

Vehicle Owner

Stocks and MFs Investors

Cooking Interest

Annual Travelers

Credit Card Users

Graduates/Diploma  Holders

International Travelers

Other Profiling

Drama

Reality

Romance

Family

Mythology

Others

Action

Horror

Content Genre

Per Day

Average Time Spent

Pune

Chandigarh

Uttar Pradesh

Bihar

Madhya Pradesh

Rajasthan

Orissa

Other Area Covered

Upcoming Shows and Movies

Creative Spec

Video ads on Smart TVs offer a powerful way to connect with viewers by displaying your message right when they start watching content on the platform. This format supports videos ranging from 6 to 60 seconds and offers flexible placement options such as pre-roll (before content starts) and mid-roll (during content), with both skippable and non-skippable options available. You also have the flexibility to run shorter ads within your selected duration—for example, if you book a 10-second slot, you can place a 7, 8, or 9-second ad based on your creative needs and this option is available in other duration as well. These ads appear across high-impact content like Movies, Non-Fiction Shows, and OTT Exclusive Series, ensuring broad visibility and strong brand recall. Advertisers can choose between two pricing models—CPM (Cost Per 1,000 Impressions) for reach-based campaigns or CPCV (Cost Per Completed View) for performance-driven goals—allowing you to align your media plan with your campaign objectives and budget.

Video

Pre-Roll Reference Video Ad

Hotstar - Video Advertising - Lead generation

Hotstar - Video Advertising 3

Buy Type

Type: Skippable/Non Skippable

Execution Mode

Ad Duration

Video Type

Ad Placement

1 Level Targeting

2 Level Targeting

3 Level Targeting

On JioHotstar, you can run Roadblock ads that take over the top section of the platform for 24 hours, giving your brand maximum visibility and impact. There are two types of Roadblock ad formats available: the Standard Roadblock, a mobile billboard that appears at the top of the screen to ensure high visibility, and the 3D Breakout Roadblock, an innovative and interactive format that also appears at the top but includes striking 3D visual effects to capture user attention in a more engaging way.

RoadBlock

Hotstar Advertising Mashthead Banner

Roadblock Type

Video ads on Smart TVs offer a powerful way to engage viewers by appearing right when they start watching content on popular streaming platforms. These ads can be 6 to 60 seconds long and can be placed either before the content (pre-roll) or during the content (mid-roll). For example, if you select a 10-second slot, you can still run a shorter ad—like 7, 8, or 9 seconds—based on your creative needs, and this flexibility is available for other durations as well. These ads are shown across high-impact sections like Movies, Non-Fiction Shows, and OTT Exclusive Series, ensuring wide visibility and strong brand recall. You can choose between two pricing models: CPM (Cost per 1,000 impressions) for reach-focused campaigns or CPCV (Cost per completed view) for performance-driven goals, giving you the flexibility to align your ad strategy with your campaign objectives and budget.

Connected TV

Ad Format

In JioHotstar’s banner ad options, there are two types available: Mobile Frame Billboard Banner and Mobile Standard Banner. The Mobile Frame Billboard appears as a high-impact masthead banner at the top of the screen when users open the platform, ensuring maximum visibility. The Mobile Standard Banner is shown in regular ad placements within the content or across different sections of the platform. Both formats support targeting options like location, age, and interest, allowing you to reach the right audience. The pricing is based on either CPM (Cost per 1,000 impressions) or CPC (Cost per Click), depending on your campaign objective.

Banner

The Homescreen Masthead is one of the most premium and high-impact ad placements, appearing instantly when users open the app—making it the first thing they see. This prime position ensures maximum visibility and strong brand recall. There are two format options: the Standard Masthead Banner, a mobile-friendly ad placed at the top of the screen, and the 3D Breakout Masthead Banner, which uses 3D visual effects to create a more dynamic and engaging user experience. Both formats are designed to capture immediate attention and are ideal for driving brand awareness. These ads run on a CPM (Cost per 1,000 impressions) pricing model and support targeting features like location, user interests, and more to effectively reach your desired audience.

Homescreen Masthead

Masthead Type

In JioHotstar, Pause Ads appear on the screen when a user pauses the content they are watching. Instead of showing a blank or still screen, your ad is displayed, making it highly visible without interrupting the viewing experience. These ads are ideal for branding, as they stay on the screen until the user resumes playback. The pricing for Pause Ads is based on CPM (Cost per 1,000 impressions), and you can apply various targeting options such as location, age, and interest to reach the right audience. The cost may vary depending on the targeting options you choose.

Pause Ads

Ad Type

Device

JioHotstar

<h1>JioHotstar Advertising</h1>

Everyone's favourite streaming platform, JioHotstar offers various content like TV shows, movies, etc in different languages. Being one of the most popular OTT platforms in India, JioHotstar Ads target a diverse audience. as well as reach sports enthusiasts by advertising during live sports events. JioHotstar Ads can connect with consumers on the go and effectively build visibility delivering high impact.

JioHotstar App is an Indian OTT Platform offering feature-length movies, web series, live-streaming sports and more. JioHotstar Ads target an actively engaged audience watching content on the app for approx. 55 mins. JioHotstar Ads help boost visibility and promote awareness using high-impact marketing tools. JioHotstar Ads will be played alongside curated content, reaching a wide audience.

JioHotstar Advertisement has various media options for different needs like video ads, banners, etc., and offers different pricing models depending on these ad types. Want to Advertise on JioHotstar? Get the best rates for advertising on JioHotstar now!<h2></h2><h2 dir="ltr" style="background-color: #ffffff;">JioHotstar Advertisement: A Powerful Tool for Brand Visibility</h2>JioHotstar Advertising allows brands to showcase their products and services through pre-roll ads, banner ads, and other ad formats at strategic moments in movies, shows, and live events. With over 300 million+ subscribers, JioHotstar offers a vast platform for building brand recognition and increasing visibility.Brands can use JioHotstar Ads to improve awareness, boost traffic to their websites, and engage their target audience. The ads appear as video or banner ads, with options to play before or during content, making them more likely to be viewed by the audience. Hotstar Advertising is a powerful and cost-effective way to reach specific market segments in India, providing both brand exposure and meaningful engagement at competitive rates. <h2 dir="ltr" style="background-color: #ffffff;">JioHotstar Advertising Cost</h2>JioHotstar advertising costs can vary significantly based on the type of ad format chosen. For video ads, the cost is ₹0.083 per impression, making it a cost-effective option for brands aiming to reach a large audience with engaging content. On the higher end, premium placements like the Masthead Banner, which provides maximum visibility on the platform, are priced at ₹35,20,000 per day. This wide range of advertising options allows businesses to tailor their campaigns according to their budget and objectives, ensuring effective audience reach on one of India's leading streaming platforms.<h2 dir="ltr" style="background-color: #ffffff;">JioHotstar Advertisement Rates</h2>JioHotstar Advertisement Rates can be easily found in the “Top Choice” section of the “JioHotstar Advertising” page, where all digital advertising media options are available for placing your Hotstar App Advertisement. Brands can browse the media options section to select the ad formats that best meet their needs. For discounted rates, visit The Media Ant website, where you can customize your media options as per your requirements. The Media Ant is dedicated to providing the most accurate and frequently updated data on JioHotstar Advertising Rates. Given the popularity of JioHotstar as a digital advertising platform, it’s essential for advertisers to stay informed about the latest rates. You can find the updated Hotstar Advertising Cost under the “Media Options & Pricing” tab, and for the latest update, check the blue tick beside the rates in the Media Options tab.<h2>JioHotstar Advertising Agency</h2>The Media Ant is a top digital advertising agency in India, with a huge presence in Bangalore, Mumbai, and Delhi. We will help you plan, buy and execute <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> nationwide. As India's top digital advertising agency, The Media Ant will provide you with recent trends in digital advertising and help you figure out the best approach for digital marketing campaigns. The Media Ant will help you in measuring your JioHotstar ad campaign and will provide you with the best possible rate in digital advertising. Check the best rates to advertise your brand on digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h2 dir="ltr" style="background-color: #ffffff;">FREQUENTLY ASKED QUESTIONS</h2>What is the cost of advertising on JioHotstar?The ads’ cost on JioHotstar depends on the type of advertisement. The price of video ads amounts to ₹0.083 per impression, establishing a cheap way to connect with a widespread audience. High-impact visibility remains attainable with Masthead Banners at the cost of ₹35,20,000 per day. This capacity for pricing adaptability allows brands to tweak their campaigns to meet unique financial and strategic challenges on one of India's leading streaming services.Who Advertises on JioHotstar?Brands who rely on JioHotstar for visibility commonly use it to connect with a large number of audiences. Dominating over 75% of the OTT market share, JioHotstar attracts diverse sectors such as :<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Consumer Durables: Enhances brand memory by drawing a large audience with interactive advertisement formats.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Telecom: Well-established firms like Airtel take advantage of JioHotstar’s imaginative advertising skills to build relationships with customers.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">E-Commerce: Because JioHotstar’s engagement rates are higher than those on Facebook and YouTube, it serves as a powerful means for e-commerce promotions.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Food and Beverage: Brands including McDonald's, Subway, and Snickers use JioHotstar to reach their audience and experience benefits from its 286.6 million strong reach.</li></ul>How are Brands Advertising on JioHotstar?JioHotstar serves as a comprehensive video destination across mobile and web platforms, featuring a vast catalog of TV shows, movies, live sports, and more. This broad spectrum of content accessibility gives advertisers opportunities to carry out focused ad campaigns. The Media Ant offers brands specialized advertising services at reasonable prices in order to enhance their reach.Who Are the Target Audiences for JioHotstar Advertising? Age Groups: About 69% of the viewers fall within the 18-34 age group.Socioeconomic Class: About 85% of the urban viewers are categorized as NCCS AB.Gender Distribution: Ads on the JioHotstar app reveal a male audience of 80% and a female audience of 20%, while website ads show 60% male and 40% female viewership.Language and Preferences: About 61% of the audience speaks mainly in Hindi, with 40 percent expressing preference for drama genres.Why Advertise on JioHotstar? According to projections, JioHotstar has around 286.6 million users, which makes it a distinct player in the OTT market where it delivers creative advertising solutions at less expensive rates. There is a heavy focus on millennials, with a large part of the audience situated in India's top metro areas. The ads on Hotstar help brands to target this demographic, with the end result of increasing brand awareness and user engagement across a range of different users.<h3>JioHotstar App Ads</h3>JioHotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. JioHotstar App Ads will help companies in building brand recognition and boost visibility across platforms.You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, Pro Kabaddi, Badminton, etc.<h3>JioHotstar App Ad Agency</h3>Looking for Placing Your JioHotstar Advertising? The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. We help advertisers plan, buy, execute, and monitor their JioHotstar Ad Campaigns. Our in-house performance team ensures that your JioHotstar App advertising campaigns are monitored to ensure the best performance.In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your JioHotstar Ad Campaigns. <a href="https://www.themediaant.com/digital">Get the best rates to place your ad on any digital platform of your choice</a>Our best rates for advertising on JioHotstar app are available on our online monitoring dashboard which will help you to monitor the campaign from your phone.You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email to place your JioHotstar Advertisement. Contact details are mentioned in the Contact Us section of the website.

JioHotstar Advertising Cost