1. 75% of the traffic comes from App. Advertiser can put ad on App and Website together at same cost

2. Hotstar has their own ad server called Video Plaza for ad tracking. Although if client want to use any third party tracking e.g. Doubleclick they can help in creating doubleclick tracking but client has to take care of that tracking.

3. Apart from video ads and interstitial banner, Hotstar also provide Sponsorship ad opportunity which includes billboard ad, static display unit, L band banner, sponsored logo and sponsored content. Reach out to us at help@TheMediaAnt.com for quote.

4. Before Execution of any campaign, client has to fill up ERP - Customer Registration Form 

5. For Video ads during any sports tournament like IPL, rate will be similar like video ad with title filter. One have to bill minimum for Rs. 10 lac.

6. One can advertise in Bangladesh with rates same as India Targeting.

7. No filter is available on targeting Sports section (Live content). One has to do a PAN India campaign. When an advertiser has advertised on Sports section their ad will remain same on highlights of that sports.

8. No Ad will be shown to Hotstar Premium Audience

9. Maximum Ad length size on Hotstar is 90 Sec

Hotstar offers the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies and Sports, all in a single destination. You can access full-length episodes of your favourite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi and Bengali Movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.

Please click here

• Airtel
• Lakme
• Levis
• Amul
• Vicco
• MamyPoko
• Tata Motors

• 8 Million Video Impressions per day
• 16 minutes per user per day
• High cost effective ads with 80% completion rate and 5-10% CTR
• Frequency Cap - 3/user/day i.e. Same ad will be to one user maximum by 3 times in a day
• 70% of the video views will be contributed by mobile
• 11 am - 3 pm is dominated by female audience (35% - 40% of total consumption) and 8 pm - 11 pm is split equally across male and female audience (25% of total consumption)
• Loyal users visit Hotstar once in every 3 days, which comprise of 20% of the total users
• Loyal users spend >Rs. 500 per month in data cost, average being Rs. 150 - 200 per Indian user per month
• 25% of hotstar's views are driven by regional contents including content in Marathi, Tamil, Bangla, Malayalam, Kannada and Telugu
• At all India TV comparison, Hotstar Entertainment is 16% and Sports is 30% of TV Reach
• Monthly Active Users on Hotstar Entertainment is 23 Mn
• During IPL, Unique Visitors on Sports is 100 Mn
• 84% of the total audience is from Socio Economic Class - A
• Hotstar delivers 50 - 120 Mn impressions on sports days out of which 10- 20 Mn are unique impressions.
• Hotstar delivers 25 Mn plus impressions on regular days out of which 7-8 Mn are unique impressions.
  

• 62% owns a Laptop
• 43% have AC at their home
• 45% are High End Fashion person
• 32% owns Car

* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)

• 85% It’s worth paying It’s worth paying extra for good quality products
• 78% can't live without internet on their phone
• 80% thinks Convenience of Internet shopping is more important than price
• 78% often buy branded packaged foods as they are more convenient to use
• 71% eat out at least once in a month

* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)

* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)

* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)

• 5+ Mn unique viewers/game across Test, T20 and One Day International (ODI) format
• 90% of sports consumption is on LIVE and 10% is Video on demand (VOD)

• For Entertainment, about 70% of all viewers daily watch the previous day episode for nearly the entire length of the episode
• 40% of these users follow the story daily on Hotstar
• All these users watch the episodes at their convenience

*Source: TV Ranking by CoV in Mns | CS 15 – 40 AB MF and Hotstar ranking by Unique Users | # October rankings

Source: BARC | Sep ‘16 | Megacities 15 – 40 AB MF | Hotstar as per internal analytics

* Source: BARC | Sep ‘16 | Megacities 15 – 40 AB MF | Hotstar as per internal analytics

Top English shows:
 
Unsolved Aarushi Murder
The Fanatics
Koffee With Karan
Superstars
Bikini Destinations
MasterChef Australia
Match Point
 
Top Hindi Shows:
 
Yeh Rishta Kya Kehlata Hai
Dance Champions
Ishqbaaaz
Naamkarann
Ye Hai Mohabbatein
Chandra Nandni
Tu Sooraj Main Saanjh, Piyaji

*Updated on 13th Nov 2017

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.

After the completion of campaign,  a Video Plaza Report will be shared with you.