Advertising in Hotstar, App
Per Thousand Impressions
Active Users/ Month
1. 75% of the traffic comes from App. Advertiser can put ad on App and Website together at same cost
2. Hotstar provides their own reporting link from VideoPlaza. The advertiser can also add a 3rd party tracker to track the user's behavior on the site.
3. Apart from video ads and interstitial banner, Hotstar also provide Sponsorship ad opportunity which includes billboard ad, static display unit, L band banner, sponsored logo and sponsored content. Reach out to us at help@TheMediaAnt.com for quote.
4. Hotstar provides special packages that advertising opportunities around the screening of Pan India events like IPL, Asia Cup etc.
5. One can advertise in Bangladesh with rates same as India Targeting.
6. No filter is available on targeting Sports section (Live content). One has to do a PAN India campaign. When an advertiser has advertised on Sports section their ad will remain same on highlights of that sports.
7. No Ad will be shown to Hotstar Premium Audience
8. Maximum Ad length size on Hotstar is 60 Sec
|Date||Campaign Duration||Client Category||Media Option||Ad Type||CTR|
|Jun-17||50 Days||Travel and Tourism||Video - 30 Sec||Video||12.89%|
|Jul-17||12 Days||Healthcare||Video - 20 Sec||Video||8.16%|
|Aug-17||32 Days||FMCG||Video - 10 Sec||Video||4.36%|
|Aug-17||10 Days||E-Commerce||Video - 10 Sec||Video||6.11%|
|Aug-17||14 Days||E-Commerce||Video - 10 Sec||Video||5.65%|
|Aug-17||38 Days||E-Commerce||Video - 20 Sec||Video||7.21%|
|Sep-17||15 Days||E-Commerce||Video - 30 Sec||Video||6.83%|
|Sep-17||2 Days||Entertainment||Video - 6 Sec||Video||11.27%|
|Oct-17||6 Days||Food & Beverage||Video - 37 Sec||Video||15.92%|
|Nov-17||14 Days||Healthcare||Video - 20 Sec||Video||5.24%|
|Nov-17||16 Days||News||30 Sec||Video||6.95%|
Hotstar offers the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies and Sports, all in a single destination. You can access full-length episodes of your favourite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi and Bengali Movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.
|Age / Gender||Male||Female|
|Rest of India||8%|
* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)
|Graduates and Above||65%|
|Average Price of Phone||15,200|
|Average money spent on online shopping||7,000|
* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)
|Smart Phone Cost||Split|
|Above Rs. 17,000||45%|
|Rs. 8,100 - 17,000||33%|
|Upto Rs. 8,100||22%|
|Show Name||TV Ranking #||Hotstar Ranking #||Time Band on TV||Genre|
|Yeh Rishta Kya Kehlata Hai||1||3||9:30 PM||Family|
|Yeh Hai Mohabbatein||2||2||7:30 PM||Romance|
|Ishqbaaz||4||1||10:00 PM||Romance / Family|
|Jana Na Dil Se Door||5||8||5:30 PM||Romance|
|Siya Ke Ram||7||5||8:00 PM||Mythology|
*Source: TV Ranking by CoV in Mns | CS 15 – 40 AB MF and Hotstar ranking by Unique Users | # October rankings
|Top 15 Shows||Top Movies||Top English Shows||Top 10 Bangla Shows||Top 10 Tamil Shows||Top 10 Telugu Shows||Top 10 Malayalam Shows||Top 10 Kannada Shows||Top 10 Marathi Shows|
|Yeh Rishta Kya Kehlata Hai||Baaghi 2||Koffee With Karan||Phagun Bou||Chinnathambi||Karthika Deepam||Kasthooriman||Sarvamangala Mangalye||Nakalat Saare Ghadle|
|Nazar||Raid||Bikini Destinations||Ke Apon Ke Por||Naam Iruvar Namaku Iruvar||Agni Sakshi||Vanambadi||Halli Hyda Pyateg Banda||Chhatriwali|
|Kasautii Zindagii Kay||Prem Ratan Dhan Payo||Kitchen, Khanna & Konversations!||Pratidaan||Raja Rani||Kathalo Rajakumari||Bharya||Satyam Shivam Sundaram||Vithu Mauli|
|Koffee With Karan||Hate Story 3||MasterChef Australia||Rakhi Bandhan||Nenjam Marapathillai||Pellichoopulu||Seetha Kalyanam||Muddulakshmi||Choti Malkein|
|Dance +||Kaala||Your Morning Fix||Bhojo Gobindo||Aranmanai Kili||Mounaraagam||Karuthamuthu||Krishna Tulasi||Lalit 205|
|Ye Hai Mohabbatein||Baadshaho||Lockout||Debi Choudhurani||Mouna Raagam||Kumkuma Puvvu||Neelakkuyil||Bili Hendthi||Devyani|
|Kullfi Kumarr Bajewala||MS Dhoni: The Untold Story||Southpaw||Irabatir Chupkotha||Eeramaana Rojaave||Koilamma||Priyamanasam||Halli Hyda Pyateg Banda - Uncut||Goth|
|RadhaKrishn||Drishyam||Real Steel||Tekka Raja Badsha||Super Singer Junior||Kante Koothurne Kanali||Chandanamazha||Maharani||Prema Tujha Rang Kasa|
|Nimki Mukhiya||Theeran||Colombiana||Bajlo Tomar Alor Benu||Ponmagal Vanthaal||Shambhavi||Comedy Stars||Amruthavarshini||Din Din Diwali Event 2018|
|Qayamat Ki Raat||Taqdeer||District B 13||Ardhangini||Pagal Nilavu||Lakshmi Kalyanam||Vezhambal||Hrudaya Geethe||Lek Mazhi Ladki|
|Krishna Chali London|
|Female 18-24||Female 25-34||Male 18-24||Male 25-34|
|Yeh Rishta Kya Kehlata Hai||Yeh Rishta Kya Kehlata Hai||Dance +||Nazar|
|Kasautii Zindagii Kay||Nazar||RadhaKrishn||Yeh Rishta Kya Kehlata Hai|
|Nazar||Kasautii Zindagii Kay||Nazar||Dance +|
|Ye Hai Mohabbatein||Ye Hai Mohabbatein||Yeh Rishta Kya Kehlata Hai||Nimki Mukhiya|
|RadhaKrishn||Kullfi Kumarr Bajewala||Nimki Mukhiya||RadhaKrishn|
|Kullfi Kumarr Bajewala||Nimki Mukhiya||KarnSangini||Kullfi Kumarr Bajewala|
|Ishqbaaaz||Ishqbaaaz||Kasautii Zindagii Kay||Kasautii Zindagii Kay|
|Nimki Mukhiya||Musakaan||Musakaan||Ye Hai Mohabbatein|
|Musakaan||Karthika Deepam||Ke Apon Ke Por||Ke Apon Ke Por|
|Karthika Deepam||Qayamat Ki Raat||Chinnathambi||Chinnathambi|
|Koffee With Karan||Jiji Maa||Naam Iruvar Namaku Iruvar||Naam Iruvar Namaku Iruvar|
|Agni Sakshi||Agni Sakshi||Kullfi Kumarr Bajewala||Karthika Deepam|
|Iss Pyar Ko Kya Naam Doon||Kasthooriman||Ye Hai Mohabbatein||Qayamat Ki Raat|
|Jiji Maa||Phagun Bou||Devon Ke Dev... Mahadev||Jiji Maa|
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Placement Page||Run On Site/ Home Page/ Movie Page|
|Dimension||300 x 250/ 120 x 600/ 728 x 90|
|Banner Type||Leaderboard/ Tower/ Rectangle|
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.
After the completion of campaign, a Video Plaza Report will be shared with you.
What does CTA Mean?
- Call-to-action (CTA) buttons are the click icons used to guide a viewer to the landing pages. It's the part of the landing page that the user needs to click in order to take the action you want them to take.
Hotstar, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Hotstar, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.
Whether it's an in app promotion, display marketing, or branded challenges Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Hotstar, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.
Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.
The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.