Hotstar offers the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies and Sports, all in a single destination. You can access full-length episodes of your favourite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi and Bengali Movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.

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Media Options in Hotstar Include the following - 

1. Banner Ads - There are 2 types of banners on Hotstar, Instream Banners and Standard Banners. Standard Banners are placed in the Browsing section of the Hotstar App. Instream Ads are palced when the user is watching a moibvie or a show in Hotstar. These appear between the video for a duration of 6-10 seconds. Both of these banners are popularly priced on a CPM(Cost per thousand impressions). Banners can be taken up on a cost per click basis as well. 

2. Video Ads -  There are 2 types of video ads on Hotstar, Pre Roll videos and Mid roll Videos. Pre roll videos play before the content starts playing. These are 6 second Ads. Mid Roll video ads are generally 10 -60 seconds long and are placed during the content being watched. These are priced on a CPV ( Cost per completed view basis)

3. Masthead Banner - This is the first property that a user sees when he opens the app. These are avilable for a cost per day basis. 

4.Native Ads - These are text+logo ads placed below  the content being watched by the user. These are available on a CPM and CPC basis. 

5. App Install / Lead Generation - These are campaigns that are priced on the basis on actions taken by the user. Brands can run campaigns where the rate is per lead generated or per app installed by users. These ads generally run across all the properties available on Hotstar. 

Hotstar being an enertainment platform attracts audiences from various target audiences. Considering the targeting offered by Hotstar, The following objectives can be fulfilled on Hotstar - 

1. Branding - Brands that are looking to create and/or increase their brand awareness should advertise on Hotstar. This is because Hotstar offers a wide range of niche targeting options such as interest, age, gender and genre targeting. Apart from the targeting offered, users are highly engaged on Hotstar impllying that Hotstar as a platform has a potential to generate a high recall for advertisements. Further, Hotstar being India's biggest OTT platforms offers the opportunity to scale campaigns like no other. 

2. Performance - Brands that are looking to scale up their performance i.e. App Install/Lead Generation and  Click campaigns will find that Hotstar offers a premium audience that can be taopped easily. Hotstar has seen a surprisingly low Uninstall Rate as compared to the industry. This is mainly due to the type of audience on Hotstar as well as the Multiplke touch points that it offers with users. 

Reach Details​

• 8 Million Video Impressions per day
• 16 minutes per user per day
• High cost effective ads with 80% completion rate and 5-10% CTR
• Loyal users visit Hotstar once in every 3 days, which comprise of 20% of the total users
• Loyal users spend >Rs. 500 per month in data cost, average being Rs. 150 - 200 per Indian user per month
• 25% of hotstar's views are driven by regional contents including content in Marathi, Tamil, Bangla, Malayalam, Kannada and Telugu
• At all India TV comparison, Hotstar Entertainment is 16% and Sports is 30% of TV Reach
• Premium Users make upto 25% of the total reach.

Targeting Details

• Frequency Cap - 3/user/day i.e. Same ad will be to one user maximum by 3 times in a day
• 70% of the video views will be contributed by mobile
• 11 am - 3 pm is dominated by female audience (35% - 40% of total consumption) and 8 pm - 11 pm is split equally across male and female audience (25% of total consumption)
• Ads will be shown to non-premium users only. 

Performance Details - 

• Banner Ads usually see a CTR of 0.5-1% 
• Videos Ads generally see a CTR of 0.7-1.5%
• App Install Campaigns generally see an uninstall rate of 30-45%

Reach data for other cities will be available on request.

Targeting on Hotstar is quite diverse. Following are the ad targeting options available -

• Mother's
• Father's
• Online Shopper's
• Auto Co-hort
  
• Gamer's
• Beauty Co-hort
• Grooming Co-hort
• Travel
• Fashion
• Job Interest Co-hort
• Financial App's Co-hort
• E-Com Interest Co-Hort
  

*Subject to event date changes

Click Here to check past campaign screenshots. 

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.

After the completion of campaign,  a Video Plaza Report will be shared with you.

App Install Campaigns make it easy to promote Apps and are mainly designed to drive installations of your mobile App. This ad type appears on different placements where the user is redirected to app within the stores. This type of campaign helps in measuring the impact of the Ad Spend and also incentivizes users to download the App. Ad type includes Videos, Banners and Native Ads. It is an effective way of growing your business. App install ensures higher accuracy of targeting and helps in identifying key audience.

Click Here to view the process. 

Click Here to view detailed dimensions and specifications for campaigns on Hotstar

Click Here to view the detailed specifications for App Install Creatives.

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