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Advertising in Hotstar, App

Advertising in Hotstar, App

Advertising in Hotstar, App

317.9M

Monthly Users

App

Medium

About Advertising in Hotstar, App

Hotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.

Key Insights

Pages per Visit

4.24

Pricing Model

Fixed, CPM, CPI

Bid Type

Managed

App Store Rating

3.9

Categories

OTT, Entertainment

Top Choice

Popular
Hotstar - Video Advertising - Lead generation

Video

Rack Rate

₹ 0.086 / Per Impression

TMA Offer

Login To View

It is a pre-roll/mid-roll video ad played on Live TV streaming during broadcast commercial breaks.
Premium
Hotstar Advertising Mashthead Banner

Masthead Banner

Rack Rate

₹ 33,00,000 / Per Day

TMA Offer

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It is a large banner placed on the top of the screen and is the first piece of content that the user sees.
Premium

Banner

Rack Rate

₹ 0.05 / Per Impression

TMA Offer

Login To View

Rectangular Image ad (Banner) which will appear on the homepage.
Premium
Hotstar Live Matches Video Ad

Live Matches

Rack Rate

₹ 0.12 / Per Impression

TMA Offer

Login To View

Video ads will be placed on the live stream for various sports matches on Hotstar. November sports matches include IND vs BAN and IND vs WI cricket matches.
Premium

Masthead

Rack Rate

₹ 0.27 / Per Impression

TMA Offer

Login To View

Its a Video ad , displayed in between premium movies
Premium

Connected TV

Rack Rate

₹ 0.075 / Per Impressions

TMA Offer

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Connected TV advertising, or CTV advertising, allows brands to reach their audience on smart TVs and OTT devices.
Hotstar Advertising  App Install 5
App Install
Rack Rate
₹ 50 / Per Install
TMA Offer
Login To View
Hotstar Advertising Lead Generation 1
Lead Generation
On Request

Popular Shows

1
2
3
4

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Media Demographics & Analytics

Advertisers

1
Amazon
2
Airtel
3
Amul
4
Cred
5
Khata Book
6
Procter & Gamble

Upcoming Events

3
Escaype Live
4
King Makers
5
BigBoss - Tamil

User Reach & Demographics

Users in %(App only)

Gender Distribution

Male

Female

61.4

38.6

Users in % (Website only)

Gender Distribution

Male

Female

58.91

41.09

Users ( App Only)

Age Distribution

in %


18-24

24

25-34

37

35-44

29

45-54

9

55+

1

Users (Website Only)

Age Distribution

in %


18-24

49.91

25-34

29.72

35-44

9.43

45-54

5.09

55-64

3.53

65+

2.31

Users

State Wise Distribution

in Mn


Maharashtra&Goa

27

Andhra Pradesh&Telangana

19.7

Uttar Pradesh&Uttarakhand

17.2

Delhi

16.5

Punjab,Chandigarh&Himachal Pradesh

16.4

Bihar&Jharkhand

15.8

Tamilnadu&Pondicherry

13.8

West Bengal

13.5

Karnataka

12.1

Madhya Pradesh&Chhattisgarh

10.7

Gujarat,Daman&Diu,Dadra&Nagar Haveli

10.6

Rajasthan

7.8

Kerala

4.5

Odisha

3.8

Users

Metro Wise Distribution

in %


Metro

50

Non Metro

50

Users

Language Distribution

in %


Hindi

61

Tamil

11

Telugu

9

Bengali

9

English

4

Malayalam

3

Marathi

2

Kannada

1

Users

Device Cost

in %


10-20K

40

20K+

15

Others

45

Users

Income - NCCS

in %


AB

66

Users

Behaviour

in %


E-Walleters

40

Online Shoppers

73

OTT Lovers

25

Users

Content Genre

in %


Drama

40

Reality

19

Romance

11

Family

8

Mythology

7

Action

5

Horror

4

Others

6

Users

Other Profiling

in %


Annual Travelers

66

Cooking Interest

67

Credit Card Users

63

Graduates/Diploma Holders

40

International Travelers

15

Music Shows Interest

70

Paid OTT Apps Audience

90

Stocks and MFs Investors

70

Vehicle Owner

70


About Hotstar App Advertising

Media in 60 words

Hotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.

Hotstar Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Hotstar Advertising is one of the most popular Digital advertising options hence it is very important for advertisers to know Hotstar Advertising Rates 2022. You can find the updated Hotstar Advertising Rates 2022 under the tab “Media Options & Pricing” To know the last updated date for Hotstar Media Kit 2021, please check the blue tick beside the Hotstar Advertising Rates under the Media Options tab.

Hotstar App Ad Agency

The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. We help advertisers plan, buy, execute, and monitor their Hotstar ad campaigns. Our in-house performance team ensures that your Hotstar App advertising campaigns are monitored to ensure the best performance.
In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in connected TV ads. Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on the Hotstar app are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.

Why Advertise on Hotstar?

Hotstar is India's highest-used OTT platform with a whopping reach of 192 mn MAUs. Hotstar also has exclusive content from the Star TV Channels. Further, Hotstar offers Audiences from various walks of life such as sports enthusiasts, fashion enthusiasts, and others through their 3rd party targeting options. All in all, Hotstar is a one-stop destination for reaching your target audience through branding as well as performance mediums.

Media Kit
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