Monthly Active Users
Avg C T R
Hotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.
|City||Monthly Active Users in Million|
|Rest of India||8%|
|Graduates and above||65%|
|Avg Phone Price||Rs 15,200|
|Avg Online Spend||Rs 7,000|
App Install Campaigns make it easy to promote Apps and are mainly designed to drive installations of your mobile App. This ad type appears on different placements where the user is redirected to the app within the stores. This type of campaign helps in measuring the impact of the Ad Spend and also incentivizes users to download the App. Ad type includes Videos, Banners, and Native Ads. It is an effective way of growing your business. App install ensures higher accuracy of targeting and helps in identifying the key audiences.
Top 5 Digital Advertising Platforms in OTT Category in India according to Similarweb Jan-Mar 2021
|Education & Skill||0.8%|
|Electronics & Gadgets||0.1%|
|Fashion & Lifestyle||0.2%|
|Food & Restaurant||2.6%|
|IT Product & Services||0.8%|
|Shopping & Retail||1.3%|
|Travel & Tourism||5.5%|
Why Advertise on Hotstar?
Hotstar is India's highest used OTT platform with a whopping reach of 235 mn MAUs. Hotstar also has exclusive content from the Star TV Channels. Further, Hotstar offers Audiences from various walks of life such as sports enthusiasts, fashion enthusiasts, and others through their 3rd party targeting options. All in all, Hotstar is a one-stop destination for reaching your target audience through the branding as well as performance mediums.
Media Options in Hotstar
1. Banner Ads - There are 2 types of banners on Hotstar, Instream Banners, and Standard Banners. Standard Banners are placed in the Browsing section of the Hotstar App. Instream ads are placed when the user is watching a movie or a show on Hotstar. These appear between the video for a duration of 6-10 seconds. Both of these banners are popularly priced on a CPM(Cost per thousand impressions). Banners can be taken up on a cost-per-click basis as well.
2. Video Ads - There are 2 types of video ads on Hotstar, Pre Roll videos, and Midroll Videos. Pre-roll videos play before the content starts playing. These are 6 second Ads. Mid Roll video ads are generally 10 -60 seconds long and are placed during the content being watched. These are priced on a CPV ( Cost per completed view basis)
3. Masthead Banner - This is the first property that a user sees when he opens the app. These are available on a cost-per-day basis.
4. App Install / Lead Generation - These are campaigns that are priced on the basis of actions taken by the user. Brands can run campaigns where the rate is per lead generated or per-app installed by users. These ads generally run across all the properties available on Hotstar.
Can I advertise in select IPL 2019 matches?
Yes, you can select the IPL 2019 matches where you would like to play your ads given you have enough impressions in your package. Please check the table in the data section to know the optimum number of matches that can be covered according to the packages.
Can multiple creatives be used for advertising during live IPL matches on Hotstar?
Yes, you can use multiple creatives for advertising during live IPL matches on Hotstar. You can also set a schedule for your creatives.
Can I retarget the audience on other programs along with/after advertising on IPL 2019?
Yes, advertisers can run additional campaigns retargeting the audience of IPL 2019 ads along with/after the IPL 2019 advertising campaign.
Will the paid subscribers (Sports Pack and Premium Pack) of Hotstar see the ads played during live IPL matches?
Yes, ads played during live IPL matches would be served to the paid subscribers of Hotstar too.
Will there be any frequency cap on ads served on Hotstar during IPL 2019 matches?
Hotstar would endeavor to maintain an optimum frequency of ads per user however, there is no frequency cap available this time. After the campaign is over, advertisers would receive the report detailing the frequency of ads played during the campaign.
Will I be able to target the audience by age and gender during IPL 2019 matches?
Gender can be targeted. However, there is no age targeting. The two target groups on basis of gender and age are- Female (all age groups) and Male (30+ years).
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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