Media Ant

Advertising in Hotstar App

Popular Media

Video

Card Rate

₹ 0.294

Offer Rate

₹ 0.235

Premium Media

Billboard Banner - App

Banner

Card Rate

₹ 1,250,000

Offer Rate

₹ 1,100,000

Asia Cup - Packages

Card Rate

₹ 10,000,000

Offer Rate

₹ 10,000,000

Other Media

Banner

Card Rate

₹ 75

Offer Rate

₹ 60
**18% GST is applicable on the above rates

Language

Downloads

Active Users/ Month

Category Name

Ant Messages

1. 75% of the traffic comes from App. Advertiser can put ad on App and Website together at same cost

2. Hotstar has their own ad server called Video Plaza for ad tracking. Although if client want to use any third party tracking e.g. Doubleclick they can help in creating doubleclick tracking but client has to take care of that tracking.

3. Apart from video ads and interstitial banner, Hotstar also provide Sponsorship ad opportunity which includes billboard ad, static display unit, L band banner, sponsored logo and sponsored content. Reach out to us at help@TheMediaAnt.com for quote.

4. Before Execution of any campaign, client has to fill up ERP - Customer Registration Form 

5. For Video ads during any sports tournament like IPL, rate will be similar like video ad with title filter. One have to bill minimum for Rs. 10 lac.

6. One can advertise in Bangladesh with rates same as India Targeting.

7. No filter is available on targeting Sports section (Live content). One has to do a PAN India campaign. When an advertiser has advertised on Sports section their ad will remain same on highlights of that sports.

8. No Ad will be shown to Hotstar Premium Audience

9. Maximum Ad length size on Hotstar is 90 Sec

Historical Performance Data

DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
Jun-1750 DaysTravel and TourismVideo - 30 SecVideo12.89%
Jul-1712 DaysHealthcareVideo - 20 SecVideo8.16%
Aug-1732 DaysFMCGVideo - 10 SecVideo4.36%
Aug-1710 DaysE-CommerceVideo - 10 SecVideo6.11%
Aug-1714 DaysE-CommerceVideo - 10 SecVideo5.65%
Aug-1738 DaysE-CommerceVideo - 20 SecVideo7.21%
Sep-1715 DaysE-CommerceVideo - 30 SecVideo6.83%
Sep-172 DaysEntertainmentVideo - 6 SecVideo11.27%
Oct-176 DaysFood & BeverageVideo - 37 SecVideo15.92%
Nov-1714 DaysHealthcareVideo - 20 SecVideo5.24%
Nov-1716 DaysNews30 SecVideo6.95%

About Hotstar App Advertising

Hotstar offers the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies and Sports, all in a single destination. You can access full-length episodes of your favourite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi and Bengali Movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.

View Deck

Please click here.

Past Advertisers

  • Airtel
  • Lakme
  • Levis
  • Amul
  • Vicco
  • MamyPoko
  • Tata Motors

Asia Cup Packages

Asia Cup Packages - click here

Asia Cup Featured Packages - click here

Facts and Figures

  • 8 Million Video Impressions per day
  • 16 minutes per user per day
  • High cost effective ads with 80% completion rate and 5-10% CTR
  • Frequency Cap - 3/user/day i.e. Same ad will be to one user maximum by 3 times in a day
  • 70% of the video views will be contributed by mobile
  • 11 am - 3 pm is dominated by female audience (35% - 40% of total consumption) and 8 pm - 11 pm is split equally across male and female audience (25% of total consumption)
  • Loyal users visit Hotstar once in every 3 days, which comprise of 20% of the total users
  • Loyal users spend >Rs. 500 per month in data cost, average being Rs. 150 - 200 per Indian user per month
  • 25% of hotstar's views are driven by regional contents including content in Marathi, Tamil, Bangla, Malayalam, Kannada and Telugu
  • At all India TV comparison, Hotstar Entertainment is 16% and Sports is 30% of TV Reach
  • Monthly Active Users on Hotstar Entertainment is 23 Mn
  • During IPL, Unique Visitors on Sports is 100 Mn
  • 84% of the total audience is from Socio Economic Class - A
  • Hotstar delivers 50 - 120 Mn impressions on sports days out of which 10- 20 Mn are unique impressions.
  • Hotstar delivers 25 Mn plus impressions on regular days out of which 7-8 Mn are unique impressions.

Demographics - Age and Gender - Overall

Age / GenderMaleFemale
18-2428%25%
25-3420%16%
35+7%4%
Overall55%45%

Demographics - Age and Gender on Sports Category

Age/GenderMaleFemale
18-2441%10%
25-3426%7%
35+13%3%
Overall80%20%

Demographics - Gender - Drama and Romance Genres

GenderSplit
Female60%
Male40%

Demographics - Gender - Reality and Comedy Genres

GenderSplit
Male50%
Female50%

Demographics - Gender - Infotainment, Action and Comedy Genres

GenderSplit
Male60%
Female40%

Demographics - Regions

RegionsSplit
Maharashtra20%
Tamil Nadu13%
West Bengal10%
Delhi9%
Karnataka9%
Telangana6%
Uttar Pradesh6%
Gujarat5%
Madhya Pradesh4%
Bihar4%
Kerala3%
Rajasthan2%
Andhra Pradesh1%
Rest of India8%

Top Cities Reach

CityTotal(mn)
Mumbai2.3
Delhi1.8
Chennai1.5
Pune1.4
Kolkata1.2
Bangalore1.1
Hyderabad0.8

Demographics - North - East India Cities

CityTotal ReachPre Roll - MF25+Pre Roll - MF35+Mid Roll - MF25+Mid Roll - MF35+
Guwahati5275292067917016117577359637
Agartala109364287145436441236
Shil long266450104448354388878130122
Aijwal42698167385679142274827
Dimapur17890970132237955961220226
Dibrugarh1117438149372126
Jorhat209758222279069892371

Traffic Distribution - Device Traffic

DeviceSplit
App70%
Desktop30%

Traffic Distribution - App Operating System

DeviceSplit
Android94%
IOS4%

Users Profile

  • 62% owns a Laptop
  • 43% have AC at their home
  • 45% are High End Fashion person
  • 32% owns Car

* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)

Users Behavior

  • 85% It’s worth paying It’s worth paying extra for good quality products
  • 78% can't live without internet on their phone
  • 80% thinks Convenience of Internet shopping is more important than price
  • 78% often buy branded packaged foods as they are more convenient to use
  • 71% eat out at least once in a month

* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)

User Engagement - Occupation

CategoryViewers
SEC A84%
Graduates and Above65%
White Collar32%
Average Price of Phone15,200
Average money spent on online shopping7,000

* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)

User Engagement - Occupation - Genderwise

OccupationMaleFemale
Graduate and Above64%64%
White Collar Jobs/Professional Business64%64%

* Data is from IMRB-TGI Study, 2016 (primary research conducted for Hotstar)

User Engagement - Categories

ContentSplit
TV Shows70%
Sports20%
Movies10%

More than 80% of Hotstar Users belong to Category A, owning premium smartphones

CategorySmart Phone CostSplit
AAbove Rs. 17,00045%
BRs. 8,100 - 17,00033%
CUpto Rs. 8,10022%

Users Behavior - Sports Category

  • 5+ Mn unique viewers/game across Test, T20 and One Day International (ODI) format
  • 90% of sports consumption is on LIVE and 10% is Video on demand (VOD)

Users Behavior - Entertainment Category

  • For Entertainment, about 70% of all viewers daily watch the previous day episode for nearly the entire length of the episode
  • 40% of these users follow the story daily on Hotstar
  • All these users watch the episodes at their convenience

Users Behavior - Entertainment Category Views

Genres% Total Views
TV Shows70%
Movies20%
Clips10%

Users Behavior - Entertainment Category - Language

Languages% Contribution
Hindi70%
Tamil7%
Bangla7%
Malayalam5%
Telugu5%
Kannada2%
Marathi2%
English2%

Users Behavior - Entertainment Category - Program List

Show NameTV Ranking #Hotstar Ranking #Time Band on TVGenre
Yeh Hai Mohabbatein127:30 PMRomance
Saath Nibhana Sathiya267:00 PMFamily
Yeh Rishta Kya Kehlata Hai339:30 PMFamily
Ishqbaaz4110:00 PMRomance / Family
Jana Na Dil Se Door585:30 PMRomance
Naamkaran679:00 PMDrama
Siya Ke Ram758:00 PMMythology
Dance+1149:00 PMReality

*Source: TV Ranking by CoV in Mns | CS 15 – 40 AB MF and Hotstar ranking by Unique Users | # October rankings

Entertainment Category Program - Unique Reach

ProgramSplit
Ishqbaaz47%
Yeh Hai Mohabbatein26%
Yeh Rishta Kya Kehlata Hai26%
Savdhaan India33%
Siya Ke Ram26%

Source: BARC | Sep ‘16 | Megacities 15 – 40 AB MF | Hotstar as per internal analytics

Entertainment Category Program - Engagement Per User

ProgramAverage Time Spent Per User Per Day
Ishqbaaz24 Min
Yeh Hai Mohabbatein23 Min
Yeh Rishta Kya Kehlata Hai21 Min
Savdhaan India17 Min
Siya Ke Ram18 Min

* Source: BARC | Sep ‘16 | Megacities 15 – 40 AB MF | Hotstar as per internal analytics

Top Hind and English shows of North and East India

Top English shows:
 
Unsolved Aarushi Murder
The Fanatics
Koffee With Karan
Superstars
Bikini Destinations
MasterChef Australia
Match Point
 
Top Hindi Shows:
 
Yeh Rishta Kya Kehlata Hai
Dance Champions
Ishqbaaaz
Naamkarann
Ye Hai Mohabbatein
Chandra Nandni
Tu Sooraj Main Saanjh, Piyaji


*Updated on 13th Nov 2017

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.

After the completion of campaign,  a Video Plaza Report will be shared with you.

Hotstar App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Hotstar In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Hotstar Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Hotstar Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.