Hotstar, App Advertising Rates
Popular Media
Video
Per Unit
Card Rate
Offer Rate
Premium Media
Live Matches
Per Impression
Card Rate
Offer Rate
Banner
Per Unit
Card Rate
Offer Rate
Masthead Banner
Per Day
Card Rate
Offer Rate
Multiplex Movie
Per Impression
Card Rate
Offer Rate
Other Media
Lead Generation
On Request
App Install
Per Install
Card Rate
Offer Rate
Language
English
Monthly Active Users
235 Mn
Avg C T R
0.10%
Category Name
OTT
Hotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, ProKabaddi, Badminton etc.
Top Cities Reach
| City | Monthly Active Users in Million |
| Mumbai | 7.6 |
| Delhi | 5.2 |
| Bangalore | 4.2 |
| Chennai | 6.3 |
| Hyderabad | 4.2 |
| Kolkata | 3.6 |
| Pune | 4.5 |
| Ahmedabad | 3.9 |
Top Regions
| States | % Users |
| Maharashtra | 20% |
| Tamilnadu | 13% |
| West Bengal | 10% |
| Delhi | 9% |
| Karnataka | 9% |
| Telangana | 6% |
| Uttar Pradesh | 6% |
| Gujarat | 5% |
| Madhya Pradesh | 4% |
| Bihar | 4% |
| Kerala | 3% |
| Rajasthan | 2% |
| Andhra Pradesh | 1% |
| Rest of India | 8% |
Demographic Split
| Age | Male | Female |
| 18-24 | 28% | 25% |
| 25-34 | 20% | 16% |
| 35+ | 7% | 4% |
| All | 55% | 45% |
Traffic Distribution - Device
| Device | % Share |
| App | 70% |
| Desktop | 30% |
Traffic Distribution - Operating System
| OS | Share |
| Android | 94% |
| iOS | 4% |
Traffic Distribution - Socio-Economic
| Category | Data |
| NCCS A | 84% |
| Graduates and above | 65% |
| White Collar | 32% |
| Avg Phone Price | Rs 15,200 |
| Avg Online Spend | Rs 7,000 |
Top Shows on Hotstar
Hotstar Sports Calendar
App Install Campaigns on Hotstar
App Install Campaigns make it easy to promote Apps and are mainly designed to drive installations of your mobile App. This ad type appears on different placements where the user is redirected to the app within the stores. This type of campaign helps in measuring the impact of the Ad Spend and also incentivizes users to download the App. Ad type includes Videos, Banners, and Native Ads. It is an effective way of growing your business. App install ensures higher accuracy of targeting and helps in identifying the key audiences.
Top 5 Digital Advertising Platforms in OTT Category in India according to Similarweb Jan-Mar 2021
| Rank | Platform |
| 1 | Hotstar |
| 2 | Sony Liv |
| 3 | MX Player |
| 4 | Voot |
| 5 | Zee5 |
Video Ads
| Category | |
| Automobile | 1.4% |
| Education & Skill | 0.8% |
| Electronics & Gadgets | 0.1% |
| Fashion & Lifestyle | 0.2% |
| Finance | 0.6% |
| Food & Restaurant | 2.6% |
| Healthcare | 0.4% |
| IT Product & Services | 0.8% |
| Shopping & Retail | 1.3% |
| Travel & Tourism | 5.5% |
| Overall | 0.9% |
- Click Here to view The Media Ant’s Guide to Ad Sizes
- Click Here to view the detailed specifications for App Install Creatives.
Steps in Execution
- Add the media to the bag by clicking "Add to Plan"
- In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
- In the Dashboard select dates and click "Submit for Approval"
- Once approved upload the artwork and make the payment
Proof of Execution
When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.After the completion of the campaign, a Final Report will be shared with you.
Screenshot can be shared on request but this is done manually and takes time.
Hotstar Advertising Rates 2021
Why Advertise on Hotstar?
Hotstar is India's highest used OTT platform with a whopping reach of 235 mn MAUs. Hotstar also has exclusive content from the Star TV Channels. Further, Hotstar offers Audiences from various walks of life such as sports enthusiasts, fashion enthusiasts, and others through their 3rd party targeting options. All in all, Hotstar is a one-stop destination for reaching your target audience through the branding as well as performance mediums.
Media Options in Hotstar
1. Banner Ads - There are 2 types of banners on Hotstar, Instream Banners, and Standard Banners. Standard Banners are placed in the Browsing section of the Hotstar App. Instream ads are placed when the user is watching a movie or a show on Hotstar. These appear between the video for a duration of 6-10 seconds. Both of these banners are popularly priced on a CPM(Cost per thousand impressions). Banners can be taken up on a cost-per-click basis as well.
2. Video Ads - There are 2 types of video ads on Hotstar, Pre Roll videos, and Midroll Videos. Pre-roll videos play before the content starts playing. These are 6 second Ads. Mid Roll video ads are generally 10 -60 seconds long and are placed during the content being watched. These are priced on a CPV ( Cost per completed view basis)
3. Masthead Banner - This is the first property that a user sees when he opens the app. These are available on a cost-per-day basis.
4. App Install / Lead Generation - These are campaigns that are priced on the basis of actions taken by the user. Brands can run campaigns where the rate is per lead generated or per-app installed by users. These ads generally run across all the properties available on Hotstar.
Interest Targeting on Hotstar
1. Gender and Age Targeting - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, a university would prefer to target potential students in the age group of 18 - 24.
2. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.
3. Interest Targeting - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like.
4. Language Targeting - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.
5. Genre Targeting - One can target the audience based on specific Genre like Comedy, Drama, Comedy, etc
6. Device Targeting - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.
7. Advanced Targeting - Advanced Targeting includes brand-specific audiences created such as a retargeting list, look likes, and even an offline list of customers.
Who Should Advertise on Hotstar?
Hotstar being an entertainment platform attracts audiences from various target audiences. Considering the targeting offered by Hotstar, The following objectives can be fulfilled on Hotstar -
1. Branding
- Brands that are looking to create and/or increase their brand awareness should advertise on Hotstar. This is because Hotstar offers a wide range of niche targeting options such as interest, age, gender, and genre targeting. Apart from the targeting offered, users are highly engaged on Hotstar implying that Hotstar as a platform has the potential to generate a high recall for advertisements. Further, Hotstar being India's biggest OTT platform offers the opportunity to scale campaigns like no other.
2. Performance
- Brands that are looking to scale up their performance i.e. App Install/Lead Generation and Click campaigns will find that Hotstar offers a premium audience that can be topped easily. Hotstar has seen a surprisingly low Uninstall Rate as compared to the industry. This is mainly due to the type of audience on Hotstar as well as the Multiple touchpoints that it offers with users.
Can I advertise in select IPL 2019 matches?
Yes, you can select the IPL 2019 matches where you would like to play your ads given you have enough impressions in your package. Please check the table in the data section to know the optimum number of matches that can be covered according to the packages.
Can multiple creatives be used for advertising during live IPL matches on Hotstar?
Yes, you can use multiple creatives for advertising during live IPL matches on Hotstar. You can also set a schedule for your creatives.
Can I retarget the audience on other programs along with/after advertising on IPL 2019?
Yes, advertisers can run additional campaigns retargeting the audience of IPL 2019 ads along with/after the IPL 2019 advertising campaign.
Will the paid subscribers (Sports Pack and Premium Pack) of Hotstar see the ads played during live IPL matches?
Yes, ads played during live IPL matches would be served to the paid subscribers of Hotstar too.
Will there be any frequency cap on ads served on Hotstar during IPL 2019 matches?
Hotstar would endeavor to maintain an optimum frequency of ads per user however, there is no frequency cap available this time. After the campaign is over, advertisers would receive the report detailing the frequency of ads played during the campaign.
Will I be able to target the audience by age and gender during IPL 2019 matches?
Gender can be targeted. However, there is no age targeting. The two target groups on basis of gender and age are- Female (all age groups) and Male (30+ years).
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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