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Sony LIV, App Advertising Rates

Sony LIV, App Advertising Rates
Popular Media
Sony LIV- Banner Advertising-Option 1

Banner

Per Impression

Card Rate

₹ 0.1

Offer Rate

₹ 0.1
Premium Media
Sony LIV- Video Advertising

Video

Per View

Card Rate

₹ 0.15

Offer Rate

₹ 0.15
Sony LIV- Roadblock Advertising

RoadBlock

Per Day

Card Rate

₹ 6,00,000

Offer Rate

₹ 5,50,000
Other Media
Sony LIV- Native Advertising

Native Ad

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.1
**18% GST is applicable on the above rates

Language

Hindi

Monthly Active Users

15.6 Mn

Avg C T R

0.3%

Category Name

Entertainment, Fashion And Lifestyle

About Sony LIV App Advertising

About SonyLiv in 60 words

Sony LIV the pioneer in the OTT space caters to all genres of entertainment right from the content on Set Max, Sab TV, Sony ESPN & Live Streaming of Sony Mix. It has created a niche for itself by launching the first Web Series which targets specific audience. 

Facts and Figures
  • 50 Mn video views per month
  • 18 minutes average time spent per user per month
  • During Euro 2016, got 90 Mn interactions from App among 20 Mn hits from urban sports millennials

Facts and Figures

Top Cities Reach
CityApprox Reach
Mumbai38 lacs
Delhi40 lacs
Hyderabad32 lacs
Bengaluru24 lacs
Pune44 lacs
Ahmedabad43 lacs
Lucknow34 lacs
Patna26 lacs
Jaipur26 lacs
Indore26 lacs
Kolkata21 lacs
Demographics - Gender
GenderAppWeb
Male70%61%
Female30%39%
Demographics - Age
Age% Users
18 – 25 years29%
25 – 34 years41%
35 – 45 years24%
45 years and above6%
Traffic Distribution - Device Traffic
DeviceSplit
App80%
Desktop20%
Ant Messages

1.  One can target Bangladesh for 30 seconds video ads at Rs. 2.25/spot. Rates will vary upon adding filters.

Historical Performance Data
DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
Aug-1721 DaysHealthcareVideo- 20 secVideo1.53%
Past Advertisers
  • Microsoft
  • Parachute
  • ICICI Bank
  • Tata Motors
  • MC Dowell's
Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Sony LIV Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Sony LIV Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Sony LIV Advertising Rates 2021. You can find the updated Sony LIV Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Sony LIV Media Kit 2021, please check the blue tick beside the Sony LIV Advertising Rates under the Media Options tab

Top 5 Digital Advertising Platforms in OTT Category in India according to Similarweb Oct-Dec 2020
Digital PlatformCategoryRanking
HotstarOTT1
Sony LIVOTT2
MX PlayerOTT3
VootOTT4
Zee5OTT5
Media Kit
Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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