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Sony LIV, App Advertising Rates

Sony LIV, App Advertising Rates
Popular Media
Sony LIV- Banner Advertising-Option 1

Banner

Per Impression

Card Rate

₹ 0.1

Offer Rate

₹ 0.1
Premium Media
Sony LIV- Video Advertising

Video

Per View

Card Rate

₹ 0.15

Offer Rate

₹ 0.15
Sony LIV- Roadblock Advertising

RoadBlock

Per Day

Card Rate

₹ 6,00,000

Offer Rate

₹ 5,50,000
Other Media
Sony LIV- Native Advertising

Native Ad

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.1
**18% GST is applicable on the above rates

Language

Hindi

Monthly Active Users

220 Mn+

Avg C T R

0.3%

Category Name

OTT

Media in 60 words

Sony LIV the pioneer in the OTT space caters to all genres of entertainment right from the content on Set Max, Sab TV, Sony ESPN & Live Streaming of Sony Mix. It has created a niche for itself by launching the first Web Series which targets specific audience. 

Reach

Geo Wise Audience

GeographyReach
Metro32%
Tier 130%
Tier 226%
Tier 312%

State Wise Audience

StateApprox Reach
Maharashtra15%
Uttar Pradesh11%
Delhi NCR11%
Gujurat10%
Punjab & Haryana8%
Rajasthan7%
Madhya Pradesh7%
Karnataka7%
West Bengal5%
Bihar4%
Telangana4%
Tamil Nadu3%
Others8%

Demographics - Gender

GenderGECSports
Male58%87%
Female42%13%

Other media facts

  • 400 Mn+ app downloads in FY 2021.
  • 75 Minutes total time spent on SONY LIV.

Audience Profile

Geography

Sl No.Options
1Pan India
2Top 8 Metros
3Cities
4States

Interest

Sl No.Options
1Education
2Income
3Parents
4Working Professionals
5Online Shoppers
6SME
7E wallet users
8Content Viewership

Demographic - Age

Age

Sl No.Options
118 24
225 34
335 44
445 54
555+

Genre

Sl No.Options
1Comedy
2Sports
3Drama
4Thriller
5Mytho
6Reality
7Action
8Crime
9Family
10Romance
11Games
12Kids
13Documentary
14Food

Network Carrier

Sl No.Options
1Airtel
2Vodafone
3Idea
4Jio

Data Usage

Sl No.Options
13G
24G
3WIFI
4Medium Data
5Heavy Data
Top Shows and Events


Performance Data

DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
Aug-1721 DaysHealthcareVideo- 20 secVideo1.53%

Past Advertisers

  • Microsoft
  • Parachute
  • ICICI Bank
  • Tata Motors
  • Unibic
  • Astral Pipes

Screenshots of Past Advertisers

View Media Live

Artwork Related

  • Click Here to view The Media Ant’s Guide to Ad Sizes
  • Click Here to view the detailed specifications for App Install Creatives.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved

Proof of Execution

When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.
After the completion of the campaign,  a Final Report will be shared with you.
Screenshot can be shared on request but this is done manually and takes time.

Other Information

Sony LIV Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Sony LIV Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Sony LIV Advertising Rates 2021. You can find the updated Sony LIV Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Sony LIV Media Kit 2021, please check the blue tick beside the Sony LIV Advertising Rates under the Media Options tab.

Top 5 Digital Advertising Platforms in OTT Category in India according to Similarweb Jan - Mar 2021

Digital PlatformCategoryRanking
HotstarOTT1
Sony LIVOTT2
MX PlayerOTT3
VootOTT4
Zee5OTT5

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com.

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Media Kit
Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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