Advertising in Sony LIV, App
Popular Media
Reference Image

Banner

Per Impression

Card Rate

₹ 0.16

Offer Rate

₹ 0.144
Premium Media

Video

Per View

Card Rate

₹ 0.33

Offer Rate

₹ 0.30

RoadBlock

Per Day

Card Rate

₹ 600,000

Offer Rate

₹ 520,000
Other Media

Native Ad

Per Impression

Card Rate

₹ 0.10

Offer Rate

₹ 0.085
**18% GST is applicable on the above rates

Language

Hindi

Monthly Active Users

15.6 Mn

App Installs

70 Mn

Category Name

Entertainment, Fashion and Lifestyle

Ant Messages

1.  One can target Bangladesh for 30 seconds video ads at Rs. 2.25/spot. Rates will vary upon adding filters.

Historical Performance Data
DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
Aug-1721 DaysHealthcareVideo- 20 secVideo1.53%

About Sony LIV App Advertising

Sony LIV the pioneer in the OTT space caters to all genres of entertainment right from the content on Set Max, Sab TV, Sony ESPN & Live Streaming of Sony Mix. It has created a niche for itself by launching the first Web Series which targets specific audience. 

Past Advertisers
  • Microsoft
  • Parachute
  • ICICI Bank
  • Tata Motors
  • MC Dowell's

Facts and Figures

  • 50 Mn video views per month
  • 18 minutes average time spent per user per month
  • During Euro 2016, got 90 Mn interactions from App among 20 Mn hits from urban sports millennials
Top Cities Reach
CityApprox Reach
Mumbai38 lacs
Delhi40 lacs
Hyderabad32 lacs
Bengaluru24 lacs
Pune44 lacs
Ahmedabad43 lacs
Lucknow34 lacs
Patna26 lacs
Jaipur26 lacs
Indore26 lacs
Kolkata21 lacs
Demographics - Gender
GenderAppWeb
Male70%61%
Female30%39%
Demographics - Age
Age% Users
18 – 25 years29%
25 – 34 years41%
35 – 45 years24%
45 years and above6%
Traffic Distribution - Device Traffic
DeviceSplit
App80%
Desktop20%

The Media Ant’s Guide to Ad Sizes

Execution Process and Media Specifications

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Media Kit

Sony LIV, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Sony LIV, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Sony LIV, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Sony LIV, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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