Monthly Active Users
Avg C T R
Sony LIV the pioneer in the OTT space caters to all genres of entertainment right from the content on Set Max, Sab TV, Sony ESPN & Live Streaming of Sony Mix. It has created a niche for itself by launching the first Web Series which targets specific audience.
Geo Wise Audience
State Wise Audience
|Punjab & Haryana||8%|
Demographics - Gender
|2||Top 8 Metros|
|7||E wallet users|
Demographic - Age
Top Shows and Events
|Date||Campaign Duration||Client Category||Media Option||Ad Type||CTR|
|Aug-17||21 Days||Healthcare||Video- 20 sec||Video||1.53%|
Screenshots of Past Advertisers
The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Sony LIV Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Sony LIV Advertising Rates 2021. You can find the updated Sony LIV Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Sony LIV Media Kit 2021, please check the blue tick beside the Sony LIV Advertising Rates under the Media Options tab.
Top 5 Digital Advertising Platforms in OTT Category in India according to Similarweb April-June 2021
Steps in Execution
Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com.
|Placement Page||Run On Site/ Home Page/ Movie Page|
|Dimension||300 x 250/ 120 x 600/ 728 x 90|
|Banner Type||Leaderboard/ Tower/ Rectangle|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
How do I know my ad has been placed?
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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