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Advertising in Wynk Music, App

Advertising in Wynk Music, App
Popular Media

Banner

Per Impressions

Card Rate

₹ 0.2

Offer Rate

₹ 0.2
Ad Screen Shot

Audio

Per Per Spot

Card Rate

₹ 0.3

Offer Rate

₹ 0.3
Premium Media

Masthead Banner

Per Day

Card Rate

₹ 5,00,000

Offer Rate

₹ 5,00,000

Banner Premium

Per Day

Card Rate

₹ 1,50,000

Offer Rate

₹ 1,50,000
**18% GST is applicable on the above rates

Language

English

Monthly Active Users

30 Mn

Avg C T R

0.3%

Category Name

Entertainment, Fashion And Lifestyle

About Wynk App Advertising

About Wynk in 60 words

Airtel Wynk Music is a free music download app for every mood. It has a huge music library covering all genres- Bollywood, Pop, Rock, Bhangra, Devotional, Emotional, Romantic, Party, Old Romantic retro songs, Ghazals & latest & best of English music. People also listen to Punjabi songs, Tamil songs & music in other regional languages such as Bhojpuri, Rajasthani, Marathi, Bengali, Kannada, Gujarati, Telugu, & Malayalam. Get all Media Option Details & Advertising Rates for Wynk Music App at The Media Ant. 

How does Wynk work?

Why Advertise on Wynk?

Launched in 2014 by Airtel, Wynk Music is today India’s No.1 music app with over 75 million app installs. The platform has both audio and video ad across its platform. It is the second-largest most used video app. 

1. Brands should advertise on Wynk who are looking at different targeting options such as- Age, Gender, Device, Telecom, 

2. Wynk App raches out to 55% top 8 cities userbase.

3. Wynk highly engages 41min per user per day on the app. 


Media Options Available on Wynk-

1. Banner Ads- companion banner will be complimentary with the audio ad and stays till the ad plays whereas persistent banner will be charged extra (40% extra of audio ad) and stays for the next 5 songs after the ad.

2. Audio Ads- the advertiser will get 100% SOV. While the ad plays, a companion banner appears, and once the music resumes a persistent banner stays on the screen. Companion Banner is of 300 x 250 while Persistent Banner- 300 x 50.

Who should advertise on Wynk?

Wynk users mostly belong to the 18-34 age group. Brands that are willing to focus on young audiences should advertise on Wynk. 

1. Brands looking to build brand awareness and reach the young audience.

2. Brands looking forward to making their jingle go viral.

3. Brands from the music and entertainment industry.

4. Brands looking at product launch. 

Past Advertisers
  • ​Oppo
  • DairyMilk Silk
  • Amazon Prime
  • Samsung
Historical Performance Data
DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
July-1713 daysHealthcare20 Sec Audio + Compainion Banner + Persistant BannerAudio + Image3%
Nov-178 daysHealthcare20 Sec Audio + Compainion Banner + Persistant BannerAudio + Image4.04%
Dec-1721 daysHealthcare20 Sec Audio + Compainion Banner + Persistant BannerAudio + Image4.1%

Facts and Figures

  • 100 Mn App Installs
  • 4 Mn Daily Active Users
  • 21 Mn Monthly Active Users
  • 41 minutes is the average time spent by the users every day on the App
  • 1.5 Bn Monthly Streams
  • 65% users are between the age groups of 18 to 40 years
  • 14% are on iphone
  • 50% users are heavy data users (>3 GB a month)
  • 31% are e-commerce transacting users
  • 24% are online food ordering users

Custom Audience Targeting Options
  • ​Gender
  • Age
  • Geography
  • Browsing and Transaction Behaviour
  • Telecom and Purchase Patterns
  • User Device Data
  • First Jobbers
  • Online Banking Users
  • Cab Users
  • Food Order Users
  • Frequent Travelers
  • Make your Own segment
Demography - Gender
GenderSplit
Male75%
Female25%
Demography - Age
AgeSplit
18-2426%
25-3434%
35-4526%
45 plus14%
Traffic Distribution - Top Cities
CityActive Users per month
Bengaluru4 Mn
Hyderabad3 Mn
New Delhi2 Mn
Mumbai2 Mn
Chennai1.5 Mn
Pune1.5 Mn
Jaipur1.5 Mn
Kolkata1 Mn
Chandigarh1 Mn
Lucknow0.8 Mn
Ahmedabad0.8 Mn
Patna0.8 Mn
Indore0.8 Mn
Guwahati0.5 Mn
Agra0.5 Mn
Bhopal0.3 Mn
Bhubaneswar0.3 Mn
Kochi0.3 Mn
Thane0.3 Mn
Users Phones
BrandSplit
OnePlus5%
Vivo6%
Oppo6%
Apple14%
Xiaomi19%
Samsung20%
Streaming Language
LanguageSplit
Hindi45%
English22%
Kannada + Punjabi14%
Telugu7%
Tamil4%

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page
Dimension300 x 250/ 300 x 50
Banner TypeCompainion Banner/ Persistant Banner

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Dimension Details

Click here for dimension details

The Media Ant’s Guide to Ad Sizes

Media Kit

Wynk Music, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Wynk Music, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Wynk Music, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Wynk Music, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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