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Advertising in Wynk Music, App

Advertising in Wynk Music, App

Advertising in Wynk Music, App

19M

Monthly Users

App

Medium

About Advertising in Wynk Music, App

Airtel Wynk Music is a free music download app for every mood. It has a huge music library covering all genres- Bollywood, Pop, Rock, Bhangra, Devotional, Emotional, Romantic, Party, Old Romantic retro songs, Ghazals & latest & best of English music. People also listen to Punjabi songs, Tamil songs & music in other regional languages such as Bhojpuri, Rajasthani, Marathi, Bengali, Kannada, Gujarati, Telugu, & Malayalam. Get all Media Option Details & Advertising Rates for Wynk Music App at The Media Ant. 

Key Insights

Pages per Visit

2.89

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4.3

Language

English

Categories

Music

Top Choice

Popular
Ad Screen Shot

Audio

Rack Rate

₹ 0.099 / Per Impressions

TMA Offer

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An audio ad of not more than 30 sec is supported by a clickable banner ad .
Popular

Banner

Rack Rate

₹ 0.143 / Per Impressions

TMA Offer

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Rectangular Image ad (Banner) which will appear on all the pages.
Popular

Video

Rack Rate

₹ 0.099 / Per Impression

TMA Offer

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Pre-roll/ mid-roll video ads with a duration between 10 to 30 secs that are skippable or non-skippable are played.

Other Ad Options

Packages
Rack Rate
₹ 5,50,000 / Per Package
TMA Offer
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The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Users % (App Only)

Gender Distribution

Male

Female

80

20

Users % (Website Only)

Gender Distribution

Male

Female

59.93

40.07

Users (App Only)

Age Distribution

in %


18-24

27

25-34

45

35-44

20

45-54

8

Users (Website Only)

Age Distribution

in %


18-24

47.44

25-34

31.46

35-44

10.26

45-54

4.98

55-64

3.32

65+

2.54


About Wynk App Advertising

About Wynk in 60 words

Airtel Wynk Music is a free music download app for every mood. It has a huge music library covering all genres- Bollywood, Pop, Rock, Bhangra, Devotional, Emotional, Romantic, Party, Old Romantic retro songs, Ghazals & latest & best of English music. People also listen to Punjabi songs, Tamil songs & music in other regional languages such as Bhojpuri, Rajasthani, Marathi, Bengali, Kannada, Gujarati, Telugu, & Malayalam. Get all Media Option Details & Advertising Rates for Wynk Music App at The Media Ant. 

How does Wynk work?

Why Advertise on Wynk?

Launched in 2014 by Airtel, Wynk Music is today India’s No.1 music app with over 75 million app installs. The platform has both audio and video ad across its platform. It is the second-largest most used video app. 

1. Brands should advertise on Wynk who are looking at different targeting options such as- Age, Gender, Device, Telecom, 

2. Wynk App raches out to 55% top 8 cities userbase.

3. Wynk highly engages 41min per user per day on the app. 


Media Options Available on Wynk-

1. Banner Ads- companion banner will be complimentary with the audio ad and stays till the ad plays whereas persistent banner will be charged extra (40% extra of audio ad) and stays for the next 5 songs after the ad.

2. Audio Ads- the advertiser will get 100% SOV. While the ad plays, a companion banner appears, and once the music resumes a persistent banner stays on the screen. Companion Banner is of 300 x 250 while Persistent Banner- 300 x 50.

Who should advertise on Wynk?

Wynk users mostly belong to the 18-34 age group. Brands that are willing to focus on young audiences should advertise on Wynk. 

1. Brands looking to build brand awareness and reach the young audience.

2. Brands looking forward to making their jingle go viral.

3. Brands from the music and entertainment industry.

4. Brands looking at product launch. 

Past Advertisers
  • ​Oppo
  • DairyMilk Silk
  • Amazon Prime
  • Samsung
  • Masai School
  • Omron

Screenshots of Past Advertisers


Historical Performance Data
DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
July-1713 daysHealthcare20 Sec Audio + Compainion Banner + Persistant BannerAudio + Image3%
Nov-178 daysHealthcare20 Sec Audio + Compainion Banner + Persistant BannerAudio + Image4.04%
Dec-1721 daysHealthcare20 Sec Audio + Compainion Banner + Persistant BannerAudio + Image4.1%

Facts and Figures

  • 100 Mn App Installs
  • 4 Mn Daily Active Users
  • 21 Mn Monthly Active Users
  • 41 minutes is the average time spent by the users every day on the App
  • 1.5 Bn Monthly Streams
  • 65% users are between the age groups of 18 to 40 years
  • 14% are on iphone
  • 50% users are heavy data users (>3 GB a month)
  • 31% are e-commerce transacting users
  • 24% are online food ordering users

Custom Audience Targeting Options
  • ​Gender
  • Age
  • Geography
  • Browsing and Transaction Behaviour
  • Telecom and Purchase Patterns
  • User Device Data
  • First Jobbers
  • Online Banking Users
  • Cab Users
  • Food Order Users
  • Frequent Travelers
  • Make your Own segment
Traffic Distribution - Top Cities
CityActive Users per month
Bengaluru4 Mn
Hyderabad3 Mn
New Delhi2 Mn
Mumbai2 Mn
Chennai1.5 Mn
Pune1.5 Mn
Jaipur1.5 Mn
Kolkata1 Mn
Chandigarh1 Mn
Lucknow0.8 Mn
Ahmedabad0.8 Mn
Patna0.8 Mn
Indore0.8 Mn
Guwahati0.5 Mn
Agra0.5 Mn
Bhopal0.3 Mn
Bhubaneswar0.3 Mn
Kochi0.3 Mn
Thane0.3 Mn
Users Phones
BrandSplit
OnePlus5%
Vivo6%
Oppo6%
Apple14%
Xiaomi19%
Samsung20%
Streaming Language
LanguageSplit
Hindi45%
English22%
Kannada + Punjabi14%
Telugu7%
Tamil4%

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page
Dimension300 x 250/ 300 x 50
Banner TypeCompainion Banner/ Persistant Banner

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

Dimension Details

Click here for dimension details

The Media Ant’s Guide to Ad Sizes

Wynk Music Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Wynk Music Advertising is one of the most popular Digital advertising options hence it is very important for advertisers to know Wynk Music Advertising Rates 2022. You can find the updated Wynk Music Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

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Media Kit
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