Top marketing ideas to promote your new year event in Hyderabad

how to promote your events in Hyderabad

In this article, we would discuss the best advertising platforms for promoting local events in Hyderabad.

We have covered the following topics in this article:

  • Clients’ preferred media in Hyderabad
  • Recommended media for advertising in Hyderabad
  • Hyperlocal advertising options in popular areas of Hyderabad

Hyderabad, known for its Hitech City and metropolitan culture becomes a melting pot of activities during the last two weeks of the year. When modern living meets celebrations, magic is created. Malls and hotels are brimming with people admiring their Christmas decorations and offers. There are Christmas feasts organized by eateries, workshops for children around storytelling and craft making. Netflix and chill are cool but what is cooler is attending mass at St Mary’s Basilica Catholic Church.

With globalization, Christmas and New Year have become an integral part of Indian festive fabric. In the metro cities where companies mostly follow the global calendar, the month of December is marked by holidays, parties and celebrations. If you are a business associated with party venues, catering, and other services, we have created a list of most popular media options in Hyderabad that would be the best for event promotion.

Who is this article for?

Anyone who is looking for ideas to promote their events. Christmas and New Year are the time of the year when the weather is cooler in India, people have holidays and they like to indulge in good food and a good time. During this time, the most common events in the cities are:

  1. New Year Parties
  2. Carnivals and parties at amusement parks
  3. Concerts by local and celebrity artistes
  4. Exhibitions and flea markets
  5. Theme based buffets in restaurants
  6. Staycation packages by hotels and resorts

Most preferred advertising media in Hyderabad

Based on the popularity, rates, and relevance; various cities have different preferred media. With the help of our in-house tool MASH, we have tried to find out the most trusted media of our past clients in Hyderabad. Following is a screenshot:

MASH Screenshot: Media Options

As seen in the screenshot, the top four preferred media in Hyderabad are

  1. Cinema Advertising
  2. Radio Advertising
  3. Digital Advertising
  4. Nontraditional Advertising

Our Recommendations

A. Nontraditional Advertising

  1. Transit Advertising in Hyderabad: Transit advertising is a great medium to target specific areas and their neighboring localities in Hyderabad. Advertising in metro trains, public transport buses, metro train stations, autos, etc can help your brand to reach out to daily commuters. Hyderabad is notorious for its traffic. People spend long hours in Hyderabad on the road. This makes transit advertising one of the most preferred advertising media.

Minimum Advertising Budget: INR 30,000

For more details, check the following links:

AC Bus Branding in Hyderabad

Non-AC Bus Branding in Hyderabad

Auto Branding in Hyderabad

Petrol Pump Advertising in Hyderabad

Metro Advertising in Hyderabad

Cab Branding in Hyderabad

  • Newspaper Inserts Advertising: Newspaper inserts are leaflets/pamphlets that are inserted inside the newspaper at the distributors. Hyderabad is known for its numerous apartment complexes. Through newspaper inserts advertising, advertisers can even target residents of a particular apartment complex.

Minimum Advertising Budget: INR 20,000

For more details, check the link: Newspaper Inserts Advertising in Hyderabad

  • Apartment Activation: Hyderabad is the land of IT and startups. A large population of Hyderabad are migrants and live in high rise apartment complexes. One of the best methods to reach out to this niche is apartment advertising. There are various ways of doing apartment advertising- posters, lift branding, product kiosks and digital screen advertising being the most common ones.

Minimum Advertising Budget: INR 10,000

For more details, check the link: Apartment Advertising in Hyderabad

  • Mall Branding: Malls are an integral part of the culture of Hyderabad. People visit malls on weekends to shop, eat out, party and watch movies. Hence, malls are one of the best places to promote an event. Advertisers can also opt for neighborhood retail stores to advertise in specific areas.

Minimum Advertising Budget: INR 1 Lakh

For more details, check the link: Mall Branding and Retail Store Advertising in Hyderabad

  • IT Parks Advertising: People working in IT Parks are highly educated, have a higher affinity towards attending events and parties and also have higher purchasing power. Hence, it makes sense to target IT parks for advertising. Popular advertising options include elevator branding, pillar branding, kiosk activities, etc.

Minimum Advertising Budget: INR 1 Lakh

For more details, check the link: IT Park Advertising in Hyderabad

  • Advertising in Restaurants, Cafes, and Pubs: Eating out and partying are the two most favorite activities of people of Hyderabad owing to the young working crowd and higher affinity to spend. Advertising in restaurants and cafes is an effective way to grab attention to your upcoming events.

Minimum Advertising Budget: INR 30,000

For more details, check the link: Advertising in Restaurants, Cafes and Pubs

B. Radio Advertising

With the increasing number of private vehicles and cabs plying on the busy roads of Hyderabad, listeners spend a considerable amount of time listening to radio channels. Radio channels are no more limited to playing music only. They have emerged as people’s local guides in the city. Hence, promoting an event on radio channels in Hyderabad (especially through RJ Mentions or Contests, etc) would bring desired results.

The 5 top radio channels in Hyderabad based on website traffic are

Red FM Hyderabad

Radio City Hyderabad

Radio Mirchi Hyderabad

Big FM Hyderabad

Radio Fever Hyderabad

Minimum Advertising Budget: INR 30,000

C. Newspaper Advertising

Newspaper advertising is one of the most popular advertising media for city-level targeting owing to audience reach and authenticity. Events are usually covered in the daily supplements of the newspapers.

The 5 top newspapers in Hyderabad based on website traffic are

Deccan Chronicle Hyderabad

Eenadu, Hyderabad

Sakshi, Hyderabad

Times of India, Hyderabad

Namasthe Telangana, Hyderabad

Minimum Advertising Budget: INR 1 Lakh   

  • Cinema Advertising:

Cinema advertising is one of the best media to promote an event. Being in a captive environment and a relaxed state of mind, the audience is most likely to act positively on the ads. Also, the last two weeks in December witnesses mega-blockbuster movies release hence a surge in the number of moviegoers.

Top 5 popular cinema halls in Hyderabad for cinema advertising based on website traffic are:

Cinema advertising in PVR Inorbit Mall

Cinema advertising in PVR RK Cineplex

Cinema advertising in Miraj Shalini Shivani

Cinema advertising in INOX GVK One Mall

Cinema advertising in Cinepolis Manjeera Trinity Mall

  • Outdoor Advertising

Outdoor advertising refers to placing ads on static properties like hoardings, bus shelters, skywalks, metro pillars, road medians, etc. Like transit advertising, outdoor advertising is an effective medium to promote a product in a specific area.

Minimum Advertising Budget: INR 1 Lakh

F. Digital Advertising

  1. Audio OTT Advertising: Indians have a high affinity for audio OTT platforms. An average Indian audio OTT user spends about 21.5 hours per week on audio OTT as compared to 17 hours. Owing to the high engagement rate, advertising on audio OTT platforms is a unique way to reach out to the audience. Not only banner ads but audio jingles are also popular on audio OTTs. You can check out the advertising rates for Wynk, Saavn, and Gaana.

Minimum Advertising Budget: INR 60,000

  • Video OTT Advertising: There is no data required to back the fact that video OTT platforms have grown to a tremendous size. From Hotstar to Jio Apps, cheap Internet data has helped video OTTs to reach out to every household. Not only the popularity, the advanced targeting options that video OTTs have like genre targeting. Some of the popular video OTT platforms are Hotstar, SonyLiv, Zee5 and Voot.

Minimum Advertising Budget: INR 10,000

  • Little Black Book Advertising: Little Black Book is a website/app that acts as a local guide on topics like travel, shopping, food, events, lifestyle, etc. Advertising on LBB would help brands meet their right audience.

Minimum Advertising Budget: INR 60,000

  • Ola Advertising: Ola app and Ola Play advertising together come with a suite of targeting options that help advertisers reach out to the right set of audience. Ola offers targeting options like time of the day, location, income level, cab type, etc as audience filter options as well as some fixed cohorts like frequent airport visitors, office goers in a particular location, etc.

Minimum Advertising Budget: INR 60,000

  • Swiggy Advertising: Swiggy, the popular food delivery app also offers advertising options to brands. Their order tracking page where most of the users spend considerable time has ad spaces where brands can place visually appealing ads about their events.

Minimum Advertising Budget: INR 60,000

  • Daily Hunt Advertising: Daily Hunt is a very popular content platform that provides content in 14 Indian languages. Apart from the usual targeting options like age, gender, etc, Daily Hunt offers an advanced level of location targeting at a pin-code level making it an apt choice for hyperlocal advertising.

Minimum Advertising Budget: INR 60,000

  • Google and Social Media Advertising: Social media is a great platform to promote an event. Most of the social media pages have event sections where event organizers can list their events. In terms of hyperlocal targeting, both Facebook and Instagram, as well as Google, help advertisers target people located in a certain area.

Minimum Budget Required: INR 10,000

Summarizing the above in a simple table

advertising rates in Hyderabad

Hyperlocal advertising options for popular areas in Hyderabad

Following are the top 5 areas in Hyderabad in terms of popularity and presence of restaurants, malls, pubs, etc. We have suggested the most popular advertising media options for these areas as well.

hyperlocal advertising in Somajiguda
hyperlocal advertising in Banjara Hills
hyperlocal advertising in hitech city
hyperlocal advertising in Jubilee Hills

Looking to promote your events in any of the following cities?

In case you are looking for the best advertising media for any other city, let us know in comments or write to us at Help@TheMediaAnt.com.

Print Friendly, PDF & Email
Was this article helpful?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.