How To Advertise Your Business In Bangalore – Here’s a Complete Guide

Advertise Your Business In Bangalore

Introduction

In the first article of the series State-wise Media Exposure in India-A Comparison, we discussed, in brief, the heterogeneous nature of media penetration across the Indian states.

We found out that TV is the most popular media in the country. The penetration of the newspaper to a greater extent dependent on the literacy rate of the state.

At a lot of places, radio compensates for the low penetration of TV. Cinema’s presence is almost non-existent in the northern and eastern parts of India.

In the next installments of the content series, we are going to start with an analysis of the top cities of India, followed by all the states. In this article, we would focus on our hometown, Bangalore.

Following is a brief summary of all the aspects covered in this article:

(a) Bangalore Demographics (Charts and Tables)

(b) Reach of Various Media in Bangalore (Charts and Tables)

(c) Top Advertising Platforms of Bangalore and Top Areas for Advertising in Bangalore


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Bangalore: The Silicon Valley Of India

Bangalore, officially known as Bengaluru, is the capital of the state of Karnataka. Often hailed as “The Silicon Valley of India”, Bangalore is the 3rd most populous city in India.

It is predominately known for the Information Technology revolution that placed India at a higher rank in terms of IT exports. Apart from IT, Bangalore is a melting pot of startups and small businesses.

With more than 50% population being migrants, the population of Bangalore is a mixture of people from various classes, speaking different languages, having a diverse culture.

Bangalore demographics 2020

1. Bangalore: Demographics

(a) Population of Bangalore

Population of Bangalore (2011 Census)9,621,551
Population of Bangalore (2020 Estimated*)12,327,000

(b) Gender Distribution of Bangalore Population (2011 Census)

Male Population~52.4%
2020 Estimated Population6,459,348
Female Population~47.6%
2020 Estimated Population5,867,652

(c) Literacy Rate in Bangalore (2011 Census)

Male Population91.01%
Female Population84.01%
Total Avg87.67%

(d) Age-wise Distribution of Bangalore Population (2014-15 NFHS Data)

Age GroupPercentage of Total Population
0-14 Years23.5%
15-29 Years27.5%
30-45 Years23.6%
45-60 Years15.9%
60+ Years9.5%

(e) Household-wise Population Distribution of Bangalore (Census 2011)

No. of MembersPercentage of Total No. of Households
1 Member4.5%
2 Members13.2%
3 Members21.3%
4 Members29.9%
5 Members15.6%

(f) Income-wise Distribution of Bangalore Household Population (Statista 2015)

Annual Household IncomePercentage of No. of Households
Less than INR 75,00012%
INR 75,000- INR 150,00016%
INR 150,000- INR 300,00019%
INR 300,000- INR 500,00011%
INR 500,000- INR 1,000,00015%
Above INR 1,000,00028%

(g) Migration Trend in Bangalore (2011 Census)

Percentage of population in Bangalore that is migrant42.12%
Percentage of immigrants from Karnataka55.85%
Percentage of immigrants from other states44.15%

State-wise distribution of the migrant population from other states

StatePercentage
Tamil Nadu32.61%
Andhra Pradesh22.48%
Kerala10.61%
Rajasthan5.17%
Maharashtra4.61%
Uttar Pradesh3.85%
Bihar3.39%
West Bengal3.01%
Odisha2.48%

2. Reach of various media in Bangalore

(a) Television (BARC 2018)

Number of TV Households in Bangalore2,905,000
Number of Individuals10,519,000

Gender-wise distribution of TV viewers in Bangalore

Female5,071,000 (48.2%)
Male5,449,000 (51.8%)

Age-wise distribution of TV viewers in Bangalore

Age-GroupNo. of Viewers
02-14 Years2,079,000 (19.8%)
15-21 Years1,343,000 (12.8%)
22-30 Years2,437,000 (23.2%)
31-40 Years1,957,000 (18.6%)
41-50 Years1,218,000 (11.6%)
51-60 Years773,000 (7.3%)
61+ Years713,000 (6.8%)

NCCS-wise distribution of TV viewers in Bangalore

NCCSNo. of Viewers
A3,487,000 (33.1%)
B3,252,000 (30.9%)
ABC9,581,000 (91.1%)
CDE3,781,000 (35.9%)

Language-wise distribution of TV viewership in Bangalore

LanguageShare of viewership
Kannada74%
Tamil16%
Telugu7%
Hindi3%

(b) Radio (IRS 2019)

Share of various radio stations in Bangalore:

Radio StationsLanguageShare of Listenership
Big FM 92.7Kannada26.7%
Radio Mirchi 98.3Kannada20.7%
Radio City 91.1Kannada15.8%
Red FM 93.5Hindi14.5%
Radio Fever 104Hindi12.5%
Radio One 94.3English10.9%
Radio Indigo 91.9English9.8%
Mirchi 95 Hindi9.8%

(c) Cinema

Total number of cinema hall seats in Bangalore1,57,247
Seat share of Single Screen 74%
Seat share of Multiplex Screens26%

Popular Cinema Chains in Bangalore

ChainNumber of screensProminent Halls
PVR75PVR Forum Mall, PVR Orion Mall, PVR Phoenix Marketcity, PVR Central Spirit Mall, PVR VR Mall
INOX39INOX Mantri Square Mall, INOX LIDO Mall, INOX Garuda Mall, INOX Forum Neighbourhood Mall, INOX Central Mall
Cinepolis32Cinepolis Orion East Mall, Cinepolis Royal Meenakshi Mall, Fun Cinemas Sigma Mall, Cinepolis ETA Namma Mall, Cinepolis Forum Shantiniketan

Weekly Estimated Reach of Cinemas

Avg no. of shows per day4
Avg Occupancy Rate 40%
Reach Per Week 1,761,000

(d) Newspaper

Top 10 newspaper (by circulation) in Bangalore

NewspaperLanguageDaily Circulation
The Times of IndiaEnglish535501
PrajavaniKannada271591
Vijay KarnatakaKannada265214
Deccan HeraldEnglish203619
The Financial TimesEnglish198213
VijayavaniKannada166736
Bangalore MirrorEnglish158230
Kannada PrabhaKannada96995
UdayavaniKannada83190
SalarUrdu76120

(e) Digital

Number of Internet Users in Bangalore: 6.1 Million ~50%

Age-group wise distribution of Internet users (Estimated using Facebook Insights)

Age GroupPercentage
13-20 Years13%
21-30 Years47%
31-40 Years26%
41-50 Years9%
50-60 Years3%
60+ Years2%

(f) Outdoor & Transit

Average vehicle speed in Bangalore18.7 KMPH
Average number of hours people in Bangalore spend commuting2 hours per day
Peak Traffic Time in the morning in Bangalore9 am
Peak Traffic Time in the afternoon in Bangalore6 pm

Based on the data above, we know that an average Bangalorean travels about 35 km per day.

Number of people who commute using vehicles (private & public)daily and can be reached out through outdoor and transit advertising

* Daily Usage Factor takes into consideration that not everyone uses private vehicles on a daily basis due to high traffic and fuel costs

* Avg no of riders refers to avg no of riders on the vehicle

* For public transport, we have avg daily commuters data

number of daily commuters in Bangalore

3. Bangalore: Top Advertising Media In Demand

Following are lists of top 5 media under each vertical that have received the highest traffic over the past few years from advertisers located in Bangalore:

(a) Television Advertising

In terms of television, about 3/4th of the population watches Kannada content followed by Tamil content. The same trend is reflected in the top 5 TV advertising media in Bangalore:

TV ChannelGenreLanguage
TV9 KannadaNews & Current AffairsKannada
Colors KannadaGeneral EntertainmentKannada
Udaya TVGeneral EntertainmentKannada
Udaya MoviesMoviesKannada
Sun TVGeneral EntertainmentTamil

(b) Newspaper Advertising

While Kannada is the language of choice when it comes to television advertising, for newspapers, it’s mostly English when it comes to popular advertising media in Bangalore.

Newspaper NameLanguage
Times of India BangaloreEnglish
Bangalore MirrorEnglish
Vijayavani BangaloreKannada
Deccan HeraldEnglish
SalarUrdu

(c) Digital Advertising

Video advertising is quite popular among advertisers located in Bangalore and so are news apps.

App/PlatformDescriptionTop Ad Type
HotstarMost popular long-format video OTT platform of IndiaVideo advertising
InshortsShort-format news platformBanner advertising
IPL Advertising on HotstarVideo advertising during IPL live steaming on HotstarVideo advertising
TikTokShort-format video platformVideo advertising
Daily HuntNews platform offered in multiple vernacular languageBanner advertising

(d) Radio Advertising

Radio in Bangalore has a balanced mix of radio stations catering to all three popular languages in Bangalore- Kannada, English, and Hindi. Following are the top five radio channels in Bangalore preferred by advertisers:

Radio ChannelLanguage
Red FM BangaloreHindi
Radio Indigo BangaloreEnglish
Radio Mirchi BangaloreKannada
Big FM BangaloreKannada
Radio One BangaloreEnglish

(e) Magazine Advertising

Following are the top five magazines in Bangalore preferred by advertisers:

Magazine NameCategoryLanguage
Hello 6e Inflight MagazineEnglish
Silicon India IT, Computer & AnimationEnglish
CIO ReviewIT, Computer & AnimationEnglish
India TodayNews & Current AffairsEnglish
VogueFashion, Lifestyle & JewelleryEnglish

(f) Cinema Advertising

Even though Bangalore is known for its multiplex culture, there are several popular single-screen movie halls as well that are popular among the advertisers. Following are the top 5 cinema halls in Bangalore for advertising:

Cinema HallLocation
PVR Forum Mall Koramangala
PVR Elements MallNagavara
PVR Phoenix MallWhitefield
PVR Orion MallRajajinagar
SPI GT World MallMagadi Road

(g) Nontraditional Advertising

Bangalore being the Silicon Valley of India, Tech Parks form the commercial centers of the city. Hence, when it comes to advertising, advertising in tech parks forms the most popular advertising media in Bangalore.

Advertising PlatformPlatform Type
RMZ EcospaceIT Park Advertising
AC Bus Advertising in BangaloreTransit Advertising
Auto Advertising in BangaloreTransit Advertising
Non AC Bus Advertising in BangaloreTransit Advertising
Cab Branding in BangaloreTransit Advertising

(h) Outdoor Advertising

After hoarding advertising in Bangalore facing a ban, outdoor advertising in Bangalore has been limited to advertising on bus shelters, skywalks or hoarding advertising in areas beyond the scope of BBMP. Following are the top 5 outdoor advertising spots preferred by Bangalore advertisers:

Digital Screens in Shivajinagar
Skywalk in Marathahalli
Bus Shelter in Nagavara
Bus Shelter in Bellandur
Bus Shelter in Brookefield

4. Most Popular Areas of Bangalore For Advertising

Bangalore (Urban) is spread across 2000 sq km of area. Few of the areas in Bangalore, mostly situated in the central part like Malleshwaram, CV Raman Nagar, Shivajinagar are old, well-planned, are mostly inhabited by established brands, standalone retail stores, individual bungalows and startups operating out of residential properties and a large number of senior citizens living there. While the outer areas like Bommanahalli, Begur, Mahadevapura are newly developed areas with most of the IT Parks located there, having huge malls and gated communities with a large number of the young crowd. Hence, based on the target audience, brands need to understand the various areas of Bangalore and focus on certain localities through local advertising properties. Following is a list of all the prominent areas of Bangalore with a list of popular places within the area.

(a) Bellandur

advertising in Bellandur Bangalore
Bellandur population

Bellandur is a suburb in Bangalore, located in the southern-eastern part of the city, adjacent to HSR Layout, Sarjapur Road and Bellandur Lake. It’s a recently developed area, mainly popular for it’s IT parks,  high-rise apartment complexes, and hospitals.

Following are some of the prominent landmarks in the area:

IT Parks

  • RMZ Ecospace
  • Global Technology Park
  • Cessna Business Park
  • Embassy Tech Village
  • Pritech Park SEZ

Malls

  • Bangalore Central (Soul Space Spirit)

Apartments

  • Adarsh Palm Retreat

Top 5 media options for advertising in Bellandur are:

(b) BTM Layout

BTM Layout Population

BTM Layout derives its name from the 3 areas located in close proximity- Bannerghatta, Tavarekere and Madiwala. Located in Southern Bangalore, BTM Layout is popular for its cafes, boutiques, and music venues.

Top 5 media options for advertising in BTM Layout are:

(c) Indiranagar

advertising in indiranagar bangalore
Indiranagar population

Indiranagar is one of the most expensive areas in Bangalore. Located in the eastern part of Bangalore, it is one of the newest localities of Bangalore. It is surrounded by other prominent areas like Ulsoor, Domlur, Byappanahalli, and Vimanapura.

Top 5 media options for advertising in Indiranagar are:

(d) Jayanagar

advertising in Jayanagar bangalore
Jayanagar population 2020

Jayanagar is one of the major commercial hubs of Bangalore. Being located in close proximity to other popular areas like Basavanagudi, JP Nagar, Wilson Garden, Banashankari 2nd stage, Gurappanapalya, Suddaguntepalya, and BTM Layout, it is one of the most crowded areas of Bangalore. It is also very close to Lalbagh Botanical Garden.

Top 5 media options for advertising in Jayanagar are:

(e) JP Nagar

advertising in JP Nagar Bangalore
JP Nagar population

JP Nagar or Jayaprakash Narayan Nagara is a posh residential area. It is located close to premium residential areas like Jayanagar, Banashankari, Bannerghatta Road, and BTM Layout.

Following are some of the prominent landmarks in the area:

IT Park

  • Kalyani Magnum

Mall

  • Vega City Mall

Apartment

  • May Flower Brigade Millenium
  • Esteem Park

Top 5 media options for advertising in JP Nagar are:

(f) Koramangala

advertising in koramangala bangalore
Koramangala population 2020

Koramangala is one of the most popular well-established localities of Bangalore. It is a major commercial hub of the city and is a major crowd-puller due to some of the finest shopping areas and eateries. In terms of residential value, Koramangala has a mix of luxury apartments and posh bungalows.

Following are some of the prominent landmarks in the area:

IT Park

  • Embassy Golf Links Business Park

Mall

  • Forum Mall

Apartment

  • Esteem Royale
  • Prestige St Johns Wood

Top 5 media options for advertising in Koramangala are:

(g) Mahadevapura

advertising in Mahadevapura bangalore

Mahadevapura is one of the fastest developing areas in Bangalore. A suburb well-connected with Outer Ring Road, Whitefield Road, and Krishnarajapuram Railway Station, Mahadevapura houses some of the finest malls, schools and IT Parks of Bangalore.

Following are some of the prominent landmarks in the area:

IT Park

  • ITPL
  • Nalapad Brigade Centre
  • Brigade Metropolis Summit

Mall

  • Phoenix Marketcity
  • VR Mall

Apartment

  • SMR Vinay Endeavour
  • Trifecta Starlight Apartments

Top 5 media options for advertising in Mahadevapura are:

(h) Malleswaram

advertising in malleswaram
Malleswaram population 2020

Malleswaram is one of the oldest localities of Bangalore. Located near the Sankey Tank, Malleswaram is known as the residence of several noted personalities of Bangalore. Malleswaram is located near to other popular areas like Yeshwantpur, Rajajinagar, Sadashivnagar, Sheshadripuram and the Kempegowda Bus Terminus.

Following are some of the prominent landmarks in the area:

Mall:

  • Mantri Square Mall

Top 5 media options for advertising in Malleshwaram are:

(i) Marathahalli

advertising in marathahalli bangalore
marathahalli population

Marathahalli is a popular locality in Eastern Bangalore. It is a popular bus station for long-distance buses from Bangalore.

Top 5 media options for advertising in Marathahalli are:

(j) MG Road Area

advertising in MG Road
MG Road area population

MG Road is one of the busiest roads of Bangalore and has major commercial establishments like shops, restaurants, offices and bank HQs on both the side. It is connected to other commercial areas like Brigade Road, Shivajinagar, etc.

Following are some of the prominent landmarks in the area:

Mall

  • Garuda Mall
  • UB City Mall
  • Lido Mall
  • 1MG Mall

Apartment

  • Esteem Royale

Top 5 media options for advertising in MG Road area are:

(k) Rajajinagar

advertising in rajajinagar bangalore
rajajinagar population 2020

Rajajinagar is located on the western side of Bangalore. It is a major residential and commercial hub for Western Bangalore. It is located in close proximity to Basaveshwaranagar, Malleshwaram, Mahalakshmipuram, Mahalakshmi Layout, and Vijayanagar.

Following are some of the prominent landmarks in the area:

IT Park

  • World Trade Centre

Mall

  • Orion Mall

Top media options for advertising in Rajajinagar are:

(l) Shanthinagar

advertising in Shanthinagar bangalore
shanthinagar population 2020

Shanthinagar is a popular locality of Bangalore, mostly known for its a bus station from where all the government-run buses to Tamil Nadu, Andhra Pradesh and Telangana originate. Shantinagar is also a local transport hub with direct connectivity to major commercial areas of Bangalore- Majestic, Shivajinagar, Koramangala, Hosur Road, Sarjapur Road, Bannerghatta Road, Jayanagar, Banashankari, and Mysuru Road

Top 5 media options for advertising in Shanthinagar are:

(m) Whitefield

advertising in whitefield bangalore
whitefield population 2020

Whitefield, formerly a neighborhood of Bangalore, mostly inhabited by the Anglo-Indian community has grown into a full-fledged suburb of Bangalore after the IT boom. Lying adjacent to Mahadevapura, these areas together form a hotbed of offices, commercial complexes, and residential areas.

Following are some of the prominent landmarks in the area:

IT Park

  • Prestige Shantiniketan
  • RMZ NXT
  • First Technology Place

Mall

  • Forum Shantiniketan
  • Forum Neighbourhood Mall
  • Inorbit Mall

Apartment

  • MJR Pearl
  • Trifecta Esplanade
  • Sandeep Vihar
  • Sumadhura Sikharam

Top 5 media options for advertising in Whitefield are:

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