Inshorts is a news app that selects the latest and best news from multiple national and international sources and summaries them to present in a short and crisp 60 words or less format, personalized for you, in both, English or Hindi. It is rated as the best app by more than 2 lakh users on Playstore. Advertising on such a platform can give massive reach as Millennials believe in Inshorts for their daily dose of news. Get all Media Option Details & Advertising Rates for Inshorts App at The Media Ant.

Top 10 Cities

Demographics - Gender

Demographics- Gender Split

Traffic split by Handset Cost

Not Available

Historical Performance Data

• ​Indiabulls Home Loans
• Sleepy Cat
• Gojek
• Pnb Housing
• Reliance General Insurance
• Kotak Securities
• ICICI Prudential Mutual Funds
• Wow Momos
• Zydus hospitals
• Max Life Insurance
• Flipkart
• Myntra
• William Penn
• IIIT Bengaluru

Screenshots of past campaigns

​

Please click here

1. Click Here to view The Media Ant’s Guide to Ad Sizes
2. Click Here to view the detailed specifications for App Install Creatives.

1. The image dimensions / creative dimensions should be 1080px X 2345px (width x height).

2. In order to avoid trimming of ad content on tablets and mobile phones, keep the main subject of the ad within the dark red area (within 1731 px), as shown in the figure. Make sure that padding of 307 px (Top and Bottom) should have same background color and texture.

3. The creative could be of either formats - JPEG or GIF. Size < 200KB. In case of GIF, Size < 300KB

4. Make sure not to add any close button (X button) on the creative.

5. We can use either landing page or, impression tracker and click tracker on Interstitial banner. No TAG supported.

Why Advertise on Inshorts ?

Inshorts is currently the most read English news app in India. Inshorts over time has developed a lot of innovative concepts in advertising that help deliver the advertiser’s message in the most unique way possible. By innovating Ad formats like Fact Cards, HTML Ads, Inshorts has aimed to create a unique and non-intrusive format of advertising.

How do Inshorts work?

Media Options in Inshorts include content and display ads-

1. Premium Story and Notification Story- helps in brand building. It is a native integration of branded content into the news feed. It drives an average CTR of 0.5-0.7% and an engagement rate of 1.5%

2. Poll Story- helps brands to understand user's opinions with the help of a poll. This media option offers a higher engagement rate of 2%.

3. Fact Card- It is a set of 4-6 fact cards about a brand, product, industry for a day. The average CTR is 1%. 

4.  Interstitial- it is a full-screen banner or video ad. The average CTR is 0.1%

Who should advertise on Inshorts?

1. New-age and premium brands that appeal to the masses.

2. Brands trying to reach a digital-first audience.

3. Brands looking forward to increasing awareness,

4. Brands looking forward to increasing sales. 

5. Brands from various industry backgrounds such as real estate, education, entertainment, music, etc. 

Recognitions for Inshorts

• IAMAI - Most Innovative App of 2015

• Most Innovative Startup of the year 

• Apple 'Featured Apps' Showcase

• Featured as Best App of 2015 by Google 

• World's Highest rated app 

Case Studies

Click here for BFSI

Click Here for Education

Click here to view IPL Packages PPT

Inshorts Advertising Rates 2021

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Inshorts Advertising is one of the most popular Digital advertising options hence it is very important for advertisers to know Inshorts Advertising Rates 2021. You can find the updated Inshorts Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Inshorts Media Kit 2021, please check the blue tick beside the Inshorts Advertising Rates under the Media Options tab.

Top 5 Digital Advertising Platforms in News Category in India according to Similarweb April-June 2021