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Advertising in Inshorts, App
- Ant Messages
- Historical Performance Data
- About Inshorts App Advertising
- View App
- Past Advertisors
- Facts and Figures
- Demographics - Gender
- Demographics - Age
- Demographics - Regions
- Traffic split by Handset Cost:
- Execution Process
- Steps in Execution
- How do I know my ad has been placed?
- Artwork Guideline
- Interstitial Ads
- The Media Ant’s Guide to Ad Sizes
- Case Study
- Media Kit
Advertising in Inshorts, App
Popular Media
Premium Media
Other Media
Language
English
Monthly Active Users
6.5mn
Daily Active Users
3.5 Mn
Category Name
Current Affairs and News
Ant Messages
Historical Performance Data
| Date | Campaign Duration | Client Category | Media Option | Ad Type | CTR |
| Nov-17 | 5 Days | E-Commerce | Interstitial Banner | Image | 1.27% |
| Dec-17 | 5 Days | Home Service | Interstitial Banner | Image | 0.9% |
| May-18 | 30 Days | Real Estate | Interstitial Banner | Image | 1.12% |
| Jun-18 | 7 Days | Health & Fitness | Interstitial Banner | Image | 2.20% |
| Jul-18 | 7 Days | Travel | Interstitial Banner | Image | 1.39% |
| Aug-18 | 14 Days | Real Estate | Interstitial Banner | Image | 1.09% |
About Inshorts App Advertising
Inshorts is a news app that selects latest and best news from multiple national and international sources and summaries them to present in a short and crisp 60 words or less format, personalized for you, in both, English or Hindi. Get all Media Option Details & Advertising Rates for Inshorts App at The Media Ant.
View App
Past Advertisors
- Indiabulls Home Loans
- HDFC Home Loans
- Pnb Housing
- Reliance General Insurance
- Kotak Securities
- ICICI Prudential Mutual Funds
- Axis Bank Home Loans
- Max Life Insurance
- Flipkart
- Myntra
- WilliamPenn
- IIIT Bengaluru
Facts and Figures
- Active Installs - 5.5 Mn
- Daily Active Users - 2.5 Mn
- Total Monthly Page Views - 2 Bn plus
- Daily Page Views - 70 Mn plus
- 75% audience used handset costing less than Rs. 10000 while 25% are above Rs. 10000
Demographics - Gender
| Gender | Split |
| Male | 70% |
| Female | 30% |
Demographics - Age
| Age | Split |
| 18-24 | 38% |
| 25-34 | 40% |
| Others | 22% |
Demographics - Regions
| City | Split | Monthly Active User | Daily Active Users |
| New Delhi | 15.74% | 950306 | 314800 |
| Bengaluru | 12.50% | 552214 | 250000 |
| Mumbai | 12.10% | 394981 | 242000 |
| Pune | 8.52% | 426000 | 170400 |
| Hyderabad | 5.63% | 312046 | 112600 |
| Chennai | 5.17% | 258500 | 103400 |
| Kolkata | 5.06% | 196972 | 101200 |
| Lucknow | 2.50% | 125000 | 50000 |
| Chandigarh | 2.45% | 122500 | 49000 |
| Ahmedabad | 2.16% | 108000 | 43200 |
| Gujarat (State) | 4.68% | 304700 | 127156 |
| Jaipur | 2.68% | 174200 | NA |
| Coimbatore | 0.70% | 45500 | NA |
| Indore | 3.00% | 195000 | NA |
| Ludhiana | 0.23% | 14950 | NA |
Traffic split by Handset Cost:
| Cost | Percentage |
| > 10k | 75% |
| < 10k | 25% |
Execution Process
Steps in Execution
Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
| Variables | Sample Variable Selections |
| Media Option | Interstitial Banner/ Article/ Roadblock Banner |
| Placement Page | Run On Site/ Home Page/ Inside Page |
| Dimension | 720 x 1280/ 300 x 250/ 728 x 90 |
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
How do I know my ad has been placed?
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.
Artwork Guideline
Interstitial Ads
1. The image dimensions / creative dimensions should be 1080px X 2345px (width x height).
2. In order to avoid trimming of ad content on tablets and mobile phones, keep the main subject of the ad within the dark red area (within 1731 px), as shown in the figure. Make sure that padding of 307 px (Top and Bottom) should have same background color and texture.
3. The creative could be of either formats - JPEG or GIF. The size should be under 200 KB in case of JPEGs, and under 300 KB in case of GIFs. GIFs should be with continuous loops.
4. Make sure not to add any close button (X button) on the creative.
5. We can use either landing page or, impression tracker and click tracker on Interstitial banner. No TAG supported.
The Media Ant’s Guide to Ad Sizes
Case Study
Media Kit
Inshorts, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Inshorts, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.
Whether it's an in app promotion, display marketing, or branded challenges Inshorts, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Inshorts, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.
Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.
How The Media Ant Can Help You
The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.
Why is Inshorts better?
The CTRs received on Inshorts (0.8-1%) are much better than display campaigns on most other News platform (0.2-0.5%)
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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