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Inshorts App Advertising Rates

Inshorts App Advertising Rates

Inshorts App Advertising Rates

7.8M

Monthly Users

App

Medium

About Inshorts App Advertising Rates

Inshorts App is a news app that provides both national and international news in a summary of 60 words. Founded in 2013, Inshorts App allows its users to read the latest news articles from different sources.With personalized ads, Inshorts Advertising provides an opportunity for companies, brands, and publishers to advertise their products or services to the right audience in just a few clicks within their budget. Want to place your Inshorts Advertising? Get the Best Rates for Inshorts Advertising

Key Insights

Pages per Visit

6.31

Pricing Model

Fixed, CPM

Bid Type

Managed

App Store Rating

4.4

Categories

News

Top Choice

Popular
Inshorts- RoadBlock Advertising-Interstitial Banner Option 2

RoadBlock

Rack Rate

₹ 11,00,000 / Per Day

TMA Offer

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Roadblock Ads are high-impact ads that will block all ad placements on the platforms for a day. Inshorts Roadblock Ads will include 5 various ad placements, which include Interstitial Banner, 2in1 Video Interstitial, Native Banners, Vertical Video Interstitial, and Theatrical Video Interstitial, all of which will be displayed for 24 hours only. Interstitial Banners are full-screen banner ads that will appear after the first 5 cards and then appear after every 7 or 8 cards. 2in1 Video Interstitial is a new advertising format that will divide a screen into two halves horizontally with the top half having a video and the bottom half showcasing the brand creative as well as a call to action button, redirecting users to the landing page. Native Banners are displayed on the bottom of the card which will have similar content, they will also include a call to action button redirecting users to the landing page. Vertical Video Interstitial will be displayed as a full-screen video ad in portrait mode. Theatrical Video Interstitial will appear as a landscape video ad with a static interstitial background.
Popular
Inshorts- Interstitial Banner Advertising

Banner

Rack Rate

₹ 0.231 / Per Impression

TMA Offer

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Banners Ads are rectangular image ads displayed along with the content on the site. Banner Ads are of two types, i.e. Interstitial Banner Ads and Native Banner Ads. Interstitial Banner Ads are displayed as full-screen images or GIF ads that will appear after the first 5 cards and then will appear after every 7 or 8 cards. Native Banner Ads are rectangular image ads that will be displayed below the content which is likely to be similar to the advertisement.
Premium
Inshorts-Article Advertising-Option 1

Article

Rack Rate

₹ 5,50,000 / Per Article

TMA Offer

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Article Ads will include four types of stories, i.e. Premium Story, Notification Story, Poll Story, and Normal Story. Premium Story, Notification Story, and Poll Story will be displayed on the 1st card, whereas Normal Story will be displayed on the 5th or 6th card of the app. In Premium Story and Notification Story, a rectangular native banner which can be an image or video will be integrated into the brand content that will be displayed in the news feed. In Poll Story, an engaging poll will be provided below the brand content. In Normal Story, a rectangular native banner will be integrated into the brand content which will be displayed in the news feed.
Premium
Inshorts-Fact Card Advertising-Option 1

Fact Card

Rack Rate

₹ 22,00,000 / Per Day

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Fact Card Ads will be displayed as an image banner ad below an image that will contain some interesting fact that can be related to the brand or product. Fact Card Ads will be displayed on the 2nd card.
Premium
Inshorts- Video Advertising-Interstitial Video

Video

Rack Rate

₹ 0.44 / Per Impression

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Video Ads on Inshorts App will be displayed as 3 ad options which are, 2in1 Video Interstitial, Theatrical Video Interstitial, and Vertical Video Interstitial. 2in1 Video Interstitial is displayed as a full-page ad that is divided horizontally into two, with the top half having a video ad on autoplay and the bottom half having a static brand creative with a call to action, which will redirect users to the brand landing page. Theatrical Video Interstitial is displayed as a video ad in landscape mode on a static interstitial background. Vertical Video Interstitial is displayed as a full-screen video ad that will be shown in portrait mode, with a call to action button, which will redirect users to the brand landing page.
Premium
Inshorts- Magazine Card Advertising-Option 1

Magazine Card

Rack Rate

₹ 22,00,000 / Per Day

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Magazine Card Ads will have a set of 6 to 7 portrait images that will have interesting information regarding the brand or product, which will be displayed as a carousel. Magazine Cards will be showcased on the 2nd or 11th card.
Premium

Innovation

Rack Rate

₹ 22,00,000 / Per Campaign

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Innovation Ads in Inshorts are customizable ads placed on the 2nd card of the Inshorts App and will be displayed for a total of 24hrs. Innovation Ads will include various customizable ad options such as 360-degree, Motion Story, Gesture Controlled Interactive Story, Interactive Magazine, Video Story, and Timeline. 360-degree Ads will provide a user-controlled immersive experience through which advertisers can display their products. Motion Story will include a GIF animated creative on the top and a 60-word description of the product. Gesture Controlled Interactive Story Ads are customizable user-controlled gesture ads that can be informative and engaging to the users. Interactive Magazine Ads are user-controlled gesture ads that can be used to effectively showcase product features. Video Story Ads are user-controlled ads that provide informative and stimulating content in a seamless manner. Timeline Ads will have an individual card that will contain multiple hyperlinks that will present informative content about the brand/product.

Other Ad Options

Inshorts-Logo Integration Advertising-Option 1
Logo Integration
Rack Rate
₹ 0.165 / Per Impression
TMA Offer
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Media Demographics & Analytics

Advertisers

1
Bangor University
2
GIVA
3
TVS Motor Company
4
Nexus Mall
5
Brick and Bolt

User Reach & Demographics

Users % ( App Only)

Gender Distribution

Male

Female

83

17

Users % (Website Only)

Gender Distribution

Male

Female

57

43

Users (App Only)

Age Distribution

in %


18-24

22

25-34

41

35-44

24

45-54

12

55+

1

Users (Website Only)

Age Distribution

in %


18-24

45

25-34

33

35-44

11

45-54

5

55-64

4

65+

2

Users

City Wise Distribution

in %


New Delhi

16

Bengaluru

13

Mumbai

12

Pune

9

Hyderabad

6

Chennai

5

Kolkata

3

Lucknow

3

Chandigarh

2

Ahmedabad

2

Users

Device Cost

in %


>30K

65

<30K

35

Users

Time Spent

in Mins


Per Day

14


Inshorts Advertising

Inshorts App is a news app that provides both national and international news in a summary of 60 words. Founded in 2013, Inshorts App allows its users to read the latest news articles from different sources.

With personalized ads, Inshorts Advertising provides an opportunity for companies, brands, and publishers to advertise their products or services to the right audience in just a few clicks within their budget. Want to place your Inshorts Advertising? Get the Best Rates for Inshorts Advertising

Inshorts Advertisement

Inshorts app is currently the most read English news app in India. Over time, Inshorts Advertisement has developed a lot of innovative concepts in advertising that help deliver the advertiser’s message in the most unique way possible.

By innovating Ad formats like Fact Cards, and HTML Ads, Inshorts Advertisement has aimed to create a unique and non-intrusive format of advertising.

There are different ways to advertise with us like sponsored content, contextual advertising, and custom banner ads. With each ad option, brands are given great rates; even for those with tight budgets.

Inshorts Advertising Cost

Inshorts Advertising Cost are different for various ad options chosen by the advertisers. The pricing models for Inshorts Advertising Cost vary as per ad option chosen and the number of days for the ads.

Inshorts Advertising Cost will depend on the ad option the client chooses. Each advertising ad option will include various Ads on Inshorts app options like pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags. 

Inshorts Advertising Rates

Our “Top Choice” section on “Inshorts Advertising” will include all the digital advertising ad options the companies can choose from according to their requirements. Various Inshorts ad options like roadblock ads, video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.

You can check out discounted Inshorts Advertising Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs.

Inshorts Advertisement Rates

Inshorts Advertisement Rates may vary depending on the adoptions, the type of ad determines the cost that the advertisers have to pay. Inshorts Advertisement Rates has detailed prices for all media options available on The Media Ant portal. 

You can also use the advanced pricing filters to check the targeting available while advertising on InShorts. Inshorts ad rates would vary as per the digital advertising types, ad size, ad position, and targeting options. 

To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, Inshorts Advertisement rates are quite cost-effective and are ideal for SMEs. 

This is because you don’t need to run nationwide or regional campaigns, the campaigns can be area-specific so the budget spent on the ad can be kept minimum.

Inshorts App Advertising Agency

The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on the digital platform are available online on our website. 

The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.

You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

Who Advertises on Inshorts App?

Advertise on Inshorts App is showcased on the news app by brands and companies as the platform provides them with a massive reach. Companies advertising to a mass target audience can use Inshorts App to demonstrate their products innovatively. With a unique set of viewers from ages 18 to 40, the Inshorts App targets a mass audience. Inshorts advertisers include companies from varied sectors. 

  • Automobile Sector: Companies like Mercedes, Tata Motors, Maruti Suzuki, and others use innovative advertising formats and planning ad strategies to increase brand and product awareness. In 2021, Maruti Suzuki and Tata Motors used Inshorts news story advertising to reveal their new cars, which garnered a lot of attention, and is considered an industry benchmark. 
  • Telecommunications Sector: In telecommunications, companies like Airtel, Vodafone, and others use state-of-the-art innovative designs to showcase their brands. 
  • E-Commerce: With over 7.8M monthly active users, Inshorts App is the perfect place for e-commerce sites like Amazon, Myntra, and others to target their customers. Using unique ad formats, the companies can pull in customers by showcasing their deals and offers.
  • Electronics: Companies like OnePlus use Inshorts to target consumers based on their interests. Inshorts App uses AI and Machine Learning tools to decrypt user preferences and targets ads based on them.
  • Consumer Discretionary: OTT platforms like Netflix, Amazon Prime, and more use Inshorts App to promote new shows to users based on their preferences. With most of its viewership being of the millennial generation, Inshorts App is a good platform for such companies to market their products and brands. 

FAQs on Inshorts App Advertising

Why Should I Advertise on Inshorts App?

Serving concise news articles for people who are interested in a daily dose of news in a shorter format, Inshorts Ads will help companies increase their brand awareness. Inshorts Ad Campaign has a non-intrusive style of advertising that engages with the consumers and boosts their overall performance.

Inshorts App Advertising has recently become more experimental with more ads providing users with informational content. Inshorts advertising has more than 10 million downloads which will help provide companies reach a large target audience. Being recognized as one of the best news apps, Inshorts advertising will target the right audiences, making it a good choice to promote their brands and products. 

Who are the Target Audiences for Inshorts App?

Inshorts app advertising targets users with easy access to internet connections and are short on time. Inshorts App Advertising has over 10 million downloads, which will help the brands with their offer promotions and more. 

Inshorts App Advertising will target audiences who do not have the time and leisure to follow traditional channels. Inshorts Website audience has a gender ratio of 57:43, with 57% males and 43% females. Inshorts App audience will have 88% males and 17% females.

  • Urban audiences of “NCCS A” socioeconomic background
  • Premium audience aged between 18 - 50 years

Inshorts app uses AI to target audiences through personalized advertisements. The app analyses the patterns of its users and showcases ads that the AI would think the users would find interesting. 

What is Inshorts App?

Inshorts is an Indian English news app that displays news summaries in under 60 words. The app features national and international news in business, sports, entertainment, current affairs, politics, and technology. In the Inshorts app, users can personalize their experience by choosing Hindi or English for their app. 

With over 10 million users on Android and IOS systems, Inshorts has become a fast-growing news app with an ever-evolving advertising model. The app offers an advertising platform that can be innovative and new for brands to boast about their products. 

Inshorts App founders are Anunay Pandey, Azhar Iqubal, and Deepit Purkayastha.

How to Advertise on Inshorts App?

Brands looking to put ads on Inshorts App can advertise with us on The Media Ant. We can help you plan, execute, buy, and monitor Inshorts ad campaigns across India. Check our best rates to advertise your brand on digital platforms in The Media Ant. Our in-house digital advertising team uses its planning tools to provide you with the best digital advertising plans. You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

Ads in Inshorts

Inshorts is a news app that selects the latest and best news from multiple national and international sources and summaries them to present in a short and crisp 60 words or less format, personalized for you, in both, English and Hindi. Being rated as the best app, Inshorts Advertisement is a good option for companies looking for a mass audience reach.

With over 7.8M monthly usersInshorts Advertising will help companies increasing their brand recognition and boosting visibility with customers. Get all Media Option Details & Advertising Rates for Inshorts App at The Media Ant.

Inshorts App Ad Agency

The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best digital advertising agency in India. We help advertisers plan, buy, execute, and monitor their in-store campaigns on the Inshorts advertising. 

Our in-house performance team ensures that your digital advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in InShorts ads. 

Get the best rates to place your ad on any digital platform of your choice. Our best rates for ads in Inshorts App are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. 

You can check the best rates to advertise on Inshorts across India at the InShorts advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.

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