Inshorts Ads help reach more people and target consumers using online channels at every sales funnel stage. Inshorts Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With 12000000 monthly active users, Inshorts Ads target a large-scale audience using precision retargeting.

Advertisers

Case Studies

Male

Female

Gender Distribution

Users %

12-15

16-19

20-29

30-39

40-49

Age Distribution

Users

Delhi

Bangalore

Mumbai

Pune

Hyderabad

Chennai

Kolkata

Others

City Wise Distribution

High

Income Level Distribution

Per Day

Time Spent

Lucknow

Chandigarh

Jaipur

Patna

Indore

Agra

Nagpur

Bhubaneswar

Kanpur

Bhopal

Guwahati

Kochi

Other Tier 2 Cities

Other Area Covered

Interstitial Banner

In the Inshorts app, two types of banner ads are available: Sticky Banners and Interstitial Banners. Sticky Banners are small, rectangular ads typically displayed at the bottom of the screen, while Interstitial Banners are full-screen ads that provide an immersive experience. The minimum billing for campaigns starts at ₹50,000; however, based on recent insights, a spend of at least ₹1,00,000 is recommended for better traction. Sticky Banners are priced at ₹233/CPM, while Interstitial Banners are ₹337/CPM for impressions between 156,740 and 330,578, dropping to ₹319/CPM for impressions above 330,579. Higher impression volumes lower the CPM, optimizing campaign costs as you scale.

Banner

Buy Type

Execution Mode

Banner Type

Level 1 Targeting

In Inshorts, article ads can be published in several effective formats to engage users. The Normal Story appears randomly based on a user’s reading patterns and is visible once per user. The Poll Story allows brands to gather user opinions through a poll located at the footer section of the article, offering two tappable options with real-time results displayed instantly. The Notification Story integrates branded content as the first story of a user’s session, with a notification sent to iOS users for added visibility. Lastly, the Premium Story also integrates branded content as the first story, ensuring maximum prominence within the news feed. These formats provide flexibility for brands to connect with their audience effectively.

Article

Article Type

Creative Spec

Roadblock Ads on Inshorts are high-impact placements that block all ads on the platform for 24 hours, delivering maximum visibility. This includes five ad formats: Interstitial Banners (full-screen banners shown after the first 5 cards and then every 7–8 cards), 2-in-1 Video Interstitials (split-screen with a video on top and a brand creative with a call-to-action below), Native Banners (at the bottom of cards with a call-to-action), Vertical Video Interstitials (full-screen portrait videos), and Theatrical Video Interstitials (landscape videos with static backgrounds). These formats ensure comprehensive reach and engagement in a single day.

RoadBlock

Roadblock Type

Targeting

CREATIVE SPEC

In Inshorts, video ads are available in three engaging interstitials formats to capture user attention. The 2-in-1 Interstitial shows a vertical video on the top half (auto-play on Android, click-to-play on iOS) and a branded creative on the bottom half with a call-to-action that directs users to the brand's website. The Full-Screen Vertical Video provides an immersive ad experience, with the video auto-playing on Android and click-to-play on iOS. Lastly, the Theatrical Video Interstitial is a full-screen, non-clickable video played in landscape mode, offering a premium and uninterrupted viewing experience. These formats are designed to deliver high visibility and user engagement.

Video

Video Type

Inshorts offers a range of innovative ad formats to engage users creatively. Digital Magazine presents 8–10 carousel cards with videos, GIFs, and CTAs, shareable on social media. Video Magazine uses gesture-controlled frames with 5–7 second contextual videos for seamless storytelling. Motion Magazine combines animations with informative content in a native, interactive format. The Gallery showcases 4–6 clickable tiles with intriguing facts, expanding on tap for high engagement. Fact Cards highlight 4–6 shareable facts with unique placement and frequency, seen in new user sessions. Switch uses interactive buttons or knobs to reveal animated content dynamically with every tap. Additional customizable options include Decks, Cover Pages, Quizzes, and more, tailored to campaign needs.

Innovation

Inshorts - Motion Story Advertising

Inshorts - 360-Degree Advertising

Innovation Type

Inshorts

<h2 dir="ltr" style="text-align: left;">Inshorts Advertising</h2>Inshorts is one of India’s most popular news apps, delivering concise and engaging news stories to millions of users. Its unique format of presenting news in just 60 words makes it a favorite among professionals, students, and busy readers who prefer quick updates. With millions of active users daily, Inshorts provides an excellent opportunity for businesses to connect with a highly engaged, educated, and tech-savvy audience. Whether your goal is to build brand awareness or drive conversions, advertising on Inshorts can help you achieve it effectively.The platform offers precision targeting, ensuring your ads reach the right audience at the right time, along with various innovative ad formats. By leveraging Inshorts’ popularity, your business can enjoy high engagement and visibility among its niche audience.As of 2025, Inshorts boasts 15–18 million monthly active users (MAUs), making it a leading platform for businesses looking to advertise to India’s growing digital audience.<h2 dir="ltr" style="text-align: left;">Types of Inshorts Ads</h2><ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Native Ads: Native ads are seamlessly integrated within the news feed, appearing as sponsored content that matches the look and feel of regular news stories. This format makes ads less intrusive and more engaging for users, making it ideal for brands looking to tell their story subtly and effectively.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Banner Ads: Banner ads are visually appealing images placed within the app. They don't interrupt the user experience, making them ideal for enhancing brand visibility. Whether it’s a static or interactive design, banners can help leave a lasting impression.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Video Ads: Video ads are short, engaging clips that appear between news summaries. They’re great for capturing attention instantly and delivering powerful brand stories. Ideal for product launches and creative storytelling campaigns.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Full-Screen Ads (Interstitial Ads): Full-screen ads take over the entire screen, ensuring complete user attention. These high-impact ads are excellent for driving conversions and making bold announcements that need to stand out.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Carousel Ads: Carousel ads let you showcase multiple products or offers in a single ad format. Users can swipe through the visuals, making it a highly interactive experience. Perfect for e-commerce brands or product catalogs.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Push Notification Ads: Push notification ads are direct messages sent to users through the app. They’re great for time-sensitive offers, promotions, or urgent announcements, ensuring users take immediate action.</li></ul><div><h2 dir="ltr" style="text-align: left;">Inshorts Ad Examples</h2><div><div style="text-align: left;"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd2vwSwVLWnMyl6SQgaVFrmC65sgrjCp6iRxCvCVUVgtLAsfU67d_7dcOiX9_kULzSrYjvaUQeDxI5cTS2l4bz2K9zFpf1-K9nvX5kywQjNO5nL99eLQ40ydCtwgQPWMctZnNEQTw?key=R2v0zO6dkvYAezp_V7pihS5e" width="624" height="463"/></div></div>Inshorts isn’t just a news app—it’s a goldmine for brands looking to grab attention in just 60 words. With millions of young professionals scrolling through crisp, to-the-point news updates, advertisers have found clever ways to blend their messages seamlessly into the experience.From native banner ads that feel like a natural part of the feed to quick, auto-play video ads that catch the eye without being intrusive, Inshorts offers a range of ad formats. Brands also use sponsored stories—short, informative content that doesn’t scream “ad” but still gets the message across effectively.Whether it’s a fintech startup promoting hassle-free loans, a food delivery app teasing mouth-watering deals, or an ed-tech brand offering career-changing courses, Inshorts ads are designed to engage, not interrupt. That’s why they work so well!<div style="text-align: left;">Why Run Inshorts Ads?</div></div>Inshorts ads allow businesses to connect with a highly engaged audience that consumes curated content daily. Whether you're targeting a specific demographic or want to boost visibility for your brand, Inshorts provides the perfect platform with precision targeting, creative ad formats, and detailed performance tracking. Here are the advantages of advertising on Inshorts:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Reach a Targeted Audience: Inshorts’ user base consists of young professionals, students, and educated readers, making it ideal for brands targeting urban, tech-savvy audiences.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Unique Ad Formats: With ad options like display banners, video ads, branded content, and push notifications, Inshorts ensures your campaigns stand out and resonate with the audience.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Seamless Integration with Content: Inshorts ads blend seamlessly into the app’s user experience, ensuring high visibility without being intrusive.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Cost-Effective Advertising: Whether you’re a small business or a large enterprise, Inshorts offers scalable advertising options to suit your budget and campaign goals.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Real-Time Data Insights: Inshorts provides robust analytics to help you monitor impressions, clicks, and engagement metrics, enabling better optimization of your campaigns.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">High Engagement Rates: As users spend quality time on the app to consume news, your ads enjoy greater chances of meaningful engagement, driving better ROI.</li></ul><h2 dir="ltr" style="text-align: left;">Inshorts Advertising Cost</h2>Advertising on Inshorts starts at ₹25,000 to ₹50,000 for smaller campaigns, while larger, more elaborate campaigns featuring multiple ad formats can go up to ₹5,00,000 or more. The cost varies based on factors like ad format, campaign duration, audience targeting, and campaign objectives. For precise pricing and a customized ad strategy, consult an advertising agency like The Media Ant, which specializes in managing Inshorts ad campaigns.<h2 dir="ltr" style="text-align: left;">Best Inshorts Advertising Agency in India</h2>Looking to advertise on Inshorts and tap into its massive audience? Partner with <a href="https://www.themediaant.com/">The Media Ant</a>, India’s trusted advertising agency, to craft and execute impactful campaigns tailored to your brand goals.As experts in <a href="https://www.themediaant.com/digital">digital advertising</a>, we help businesses run seamless Inshorts campaigns, from strategy and creative development to ad placement and performance tracking. Whether you're planning display ads, video ads, or branded content campaigns, The Media Ant ensures maximum ROI from your Inshorts advertising efforts.<h2 dir="ltr" style="text-align: left;">Frequently Asked Questions</h2>1. What is Inshorts advertising?Inshorts advertising allows businesses to promote their products or services on the Inshorts news app through various ad formats, such as banner ads, push notifications, and branded stories.2. How do I advertise on Inshorts?To advertise on Inshorts, you can contact their advertising team directly or work with an experienced agency like The Media Ant, which handles planning, execution, and optimization of your campaigns.3. What is the minimum cost to advertise on Inshorts?The minimum cost for advertising on Inshorts starts at approximately ₹25,000, depending on the ad format, audience targeting, and campaign duration.4. What ad formats are available on Inshorts?Inshorts offers a range of advertising formats:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Banner Ads: Visible on the app interface for maximum exposure.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Video Ads: Engaging and impactful ads that capture user attention.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Branded Stories: Native content that blends seamlessly with the app’s editorial stories.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Push Notifications: Personalized notifications delivered directly to users.</li></ul>5. How does The Media Ant help with Inshorts advertising?The Media Ant provides end-to-end support for Inshorts advertising campaigns. From strategizing ad creatives and selecting the best formats to optimizing campaign performance, we ensure that your ads deliver measurable results.6. How do I measure the performance of my Inshorts campaign?Inshorts provides detailed analytics such as impressions, clicks, CTR (Click-Through Rate), and engagement metrics. With The Media Ant as your partner, you’ll receive comprehensive campaign performance reports and actionable insights to optimize your ads.

Inshorts Advertising Cost