Monthly Active Users
Avg C T R
Current Affairs And News
Inshorts is a news app that selects the latest and best news from multiple national and international sources and summaries them to present in a short and crisp 60 words or less format, personalized for you, in both, English or Hindi. It is rated as the best app by more than 2 lakh users on Playstore. Advertising on such a platform can give massive reach as Millennials believe in Inshorts for their daily dose of news. Get all Media Option Details & Advertising Rates for Inshorts App at The Media Ant.
Inshorts is currently the most read English news app in India. Inshorts over time has developed a lot of innovative concepts in advertising that help deliver the advertiser’s message in the most unique way possible. By innovating Ad formats like Fact Cards, HTML Ads, Inshorts has aimed to create a unique and non-intrusive format of advertising.hhg
Media Options in Inshorts include content and display ads-
1. Premium Story and Notification Story- helps in brand building. It is a native integration of branded content into the news feed. It drives an average CTR of 0.5-0.7% and engagement rate 1.5%
2. Poll Story- helps brands to understand user's opinions with the help of a poll. This media option offers a higher engagement rate of 2%.
3. Fact Card- It is a set of 4-6 facts card about a brand, product, industry for a day. The average CTR is 1%.
4. Interstitial- it is a full-screen banner or video ad. The average CTR is 0.1%
1. New-age and premium brands that appeal to the masses.
2. Brands trying to reach a digital-first audience.
3. Brands looking forward to increasing awareness,
4. Brands looking forward to increasing sales.
5. Brands from various industry backgrounds such as real estate, education, entertainment, music, etc.
|City||Monthly Active User||Daily Active Users|
|Date||Campaign Duration||Client Category||Media Option||Ad Type||CTR|
|Oct 17||5 Days||E-Commerce||Interstitial Banner||Image||1.27%|
|Nov-19||8 days||Real Estate||Native Banner||Image||0.37%|
|Jun-18||7 Days||Health & Fitness||Interstitial Banner||Image||2.20%|
|Sep-19||7 Days||Furniture||Interstitial Banner||Image||1.19%|
1. The image dimensions / creative dimensions should be 1080px X 2345px (width x height).
2. In order to avoid trimming of ad content on tablets and mobile phones, keep the main subject of the ad within the dark red area (within 1731 px), as shown in the figure. Make sure that padding of 307 px (Top and Bottom) should have same background color and texture.
3. The creative could be of either formats - JPEG or GIF. Size < 200KB. In case of GIF, Size < 300KB
4. Make sure not to add any close button (X button) on the creative.
5. We can use either landing page or, impression tracker and click tracker on Interstitial banner. No TAG supported.
Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Interstitial Banner/ Article/ Roadblock Banner|
|Placement Page||Run On Site/ Home Page/ Inside Page|
|Dimension||720 x 1280/ 300 x 250/ 728 x 90|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.
Inshorts, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Inshorts, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.
Whether it's an in app promotion, display marketing, or branded challenges Inshorts, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Inshorts, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.
Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.
The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.
Why is Inshorts better?
The CTRs received on Inshorts (0.8-1%) are much better than display campaigns on most other News platform (0.2-0.5%)
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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