Advertising in AC Bus - Bangalore
Full Bus - Interior
Full Bus - Exterior
Commuting by Volvo Vajra AC buses is quite popular in Bangalore. One can advertise both inside and outside of these AC buses. Inside the bus one can place ads on passenger and driver seat back, driver’s seat. The Media Ant is offering deep discounted price in May to advertise inside the AC buses. With the route level selection of buses available, advertisers can be very targeted in their reach.
1. Brands targeting working professionals
2. As average time spent by a commuter is high, it is suitable for brands with complex communication
3. Past advertisers include brands from Real Estate, FMCG, Banks and eCommerce companies.
Bengaluru Metropolitan Transport Corporation (BMTC) is a government agency that operates the public transport bus services in Bangalore, India. It has the highest number of Volvo buses operated by a public transport company in India.
There are two types of AC Buses available in Bangalore:
1. Vajra Bus - It runs inside Bangalore city.
2. Vayu Vajra Bus - It connects Bangalore city to the Airport. Advertisements in these buses are not permitted due to government restrictions.
1. Given the high prices of tickets on Volvo buses, the target audience is SEC A+, SEC A and SEC B+.
2. The Volvos have an eclectic mix of travelers, dominated by working professionals (around 60%)
3. Over 35% of the passengers are found to be equipped with smart phones
4. The passengers are seen as heavy influencers owing to their vast social networks
|Variables||Sample Variable Selections|
|Media Option||Full Bus Interior/ Full Bus Exterior/ Full Bus|
|Target Route Details||KBS-JP Nagar/Vijayanagar-ITPL/Domlur-E-city|
|Number of Buses||10/ 15/ 20|
|Campaign Duration||1 Month/ 2 Months/ 3 Months|
|Campaign Start Date||27th Feb/ 15th Aug/ 23rd Dec|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Once the campaign is live, the execution pictures will be shared within 2 working days.
You can advertise in AC Buses through The Media Ant. Get all details and best rates for AC Bus Advertising here.
Bus advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for AC Bus, and one that isn’t really exploited by many advertisers. Book AC Bus ads online today.
Bus advertisement rates is often a deciding factor when incorporating different avenues of advertising into your marketing plan. Bus advertising is one of the cost efficient advertising spaces you can use if you consider the number of people you can reach with respect to the price paid.
Bus advertising offers advertisers a high impact, fiscally efficient advertising medium targeting a broad that is seen consistently throughout the campaign. Bus ads are highly effective for achieving most marketing goals like announcing new products, seasonal special and general branding. Bus Ads capture consumers attention so they act upon a particular promotion immediately.
Bangalore is one of India's premier cosmopolitan cities with a strong population. Therefore, there is a high demand for public transport which is primarily fulfilled by buses. Bangalore Bus Advertising is a great way to target the masses & build brand awareness. Bus Branding in Bangalore has been done by various B2C brands. Buses are a widely used transportation option in Bangalore and it can be used as geo-targeting for reaching an audience of all ages, backgrounds and incomes. Not only one can reach some very upscale customers on the inside of the bus, but one can also reach a large variety of people by advertising on the more traditional exterior signs. Thereby Bus Advertising is a favorable media option.
BMTC is the sole public bus transport provider in Bangalore, serving urban, sub-urban & rural areas. BMTC reaches far and wide, in every nook and corner of the city, making public transport an attractive travel choice for everyone.
Volvo Buses in Bangalore are literally up every street. The expected reach through Volvo Buses is around 2 lakh travelers each day and effectively over 8 lakh unique passengers in a month (locals and visitors). Transporting the city’s consumers, buses come into contact with them throughout the day - whether they are travelling on them, passing them in the street or following them down the road. If you’re seeing buses you are seeing bus advertising. Volvo Bus advertising in Bangalore also has the flexibility to offer a range of formats for a range of budgets, so depending on what you want to achieve you will find a solution that enables you to build business and bring in more customers. Put your company's message in front of millions of people every week by advertising on the inside and outside of BMTC's buses. Volvo AC Bus Advertising is a great option to reach out to travelers on the go. You can now advertise in Volvo AC Buses in Bangalore through The Media Ant. Get all details and best rates for Advertising in Volvo AC Buses in Bangalore in Media Options and Pricing tab.
• High viewership.
• Scope for customization.
• Flexibility in ad location and size.
• It helps to grab attention at eye level.
• Advertisements are exposed to a captive audience.
• As buses travel, your advertisement gets noticed by people from all over the city.
We are India’s first Bangalore AC bus ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Bangalore AC Bus Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in Bangalore AC Bus.
1. What is the average number of trips a bus make per day?
In total it is around 6 to 7 trips a day.
2. What is the number of travelers in a Volvo bus per day?
Approximately it is around 45-50 passengers per trip in each bus.
3. What is the distance an AC bus covers per day?
On an average, it covers 210 Km per day.
4. What are the guidelines advertisers should follow while making the artwork?
a. It is mandatory to have warning messages such as ' Do Not Use Your Phone While Driving' and ' Use Your Helmet While Riding' and it is imposed by the Bangalore Metropolitan Transport Corporation. The warning message will be placed on the the back panel, driver side panel and passenger side panel of the bus. This warning message cannot be removed completely but it can be made smaller and the client can have a language preference between Kannada and English.
b. The ad cannot be placed on the space where the doors of the buses meet. The small gap has to be left in between the doors. Click here for clarity.
c. The ad cannot be placed on the windows of the bus.
d. The ad cannot be placed on the the top half of the front doors which is placed on the passenger side. However the ad can be placed on the bottom half of the front doors which is placed on the passenger side.
e. The company logo will also have to be written in Kannada. This is a mandatory rule from the BMTC. According to them at least 10 percent of the artwork has to be in Kannada.
f. BMTC does not allow the branding of new buses. According to the BMTC, the buses need to be over 2 years old before they can be branded.
5. If I have a campaign in which a bus on route 500 D is branded, will the bus remain on the same route throughout the campaign?
The Bus routes can change anytime according to the discretion of the BMTC. But mostly the routes of the bus remain the same.
For Example, if the bus which is branded is running on route 500 D the route of the bus can be changed to 335 E.
6. Are there any special offers available?
Yes, there is a special offer available when the buses are taken for a longer time. Following special offer that is available for Internal Branding only and subject to availability
What is non traditional advertising?
While there are many definitions the most acceptable one is based on revenue model.
Advertising in medium whose majority revenue does not come through advertising is called Non Traditional medium. For e.g. Major revenue for public transport buses come from ticketing but these buses also make some money by carrying ads.