Advertising in TikTok, App
Premium Media

Video

Per Impression

Card Rate

₹ 0.15

Offer Rate

₹ 0.11

RoadBlock

Per Day

Card Rate

₹ 2,840,000

Offer Rate

₹ 2,840,000
**18% GST is applicable on the above rates

Language

English

Monthly Active Users

52 Mn

Category Name

Entertainment, Fashion and Lifestyle

About TikTok App Advertising

Tik Tok is one of the fastest growing and most downloaded app in the country currently. Monthly active users are 52 million and average time spent is around 29 mins/day. It is one-stop destination for short-form mobile videos. Get all Media Option Details & Advertising Rates for TikTok App at The Media Ant.

Facts and Figures

  • ​70B Monthly video views
  • 29Min Average daily time spent
  • 5 Times Average daily usage
Demographics - Age
Age% Users
Under 178%
18 to 2470%
25 to 346%
35 to 4416%

Execution Process

Steps in Execution

Step 1: Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

VariablesSample Variable Selections
Media OptionInterstitial Banner/ Article/ Roadblock Banner
Placement PageRun On Site/ Home Page/ Inside Page
Dimension720 x 1280/ 300 x 250/ 728 x 90

Step 3: Select Start and End Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

For Advertisement specs

Click here

https://drive.google.com/file/d/1pJG8VujwvWSyRxmCGUgTs-hvG7lj_uE8/view?usp=sharing

List of Countries that can be targeted on TikTok

JapanKoreaIndonesiaTurkey
TaiwanThailandVietnamSaudi Arabia
IndiaMalaysiaRussiaUAE
United States of AmericaEygptBrazil

State Wise Reach Data

TikTok India Users (MAU - 144 million)Reach in %
State of Maharashtra16.8
State of Karnataka9
Uttar Pradesh7.9
State of Tamil Nadu7.1
National Capital Territory of Delhi6.9
State of Gujarat5.7
Telangana5.6
State of Rajasthan4.4
West Bengal4.3
Madhya Pradesh4.3
State of Haryana3.6
State of Punjab3.1
State of Kerala3
State of Bihar2.6
State of Andhra Pradesh2.4
State of Odisha2.3
Union Territory of Chandigarh2.1
State of Uttarakhand1.8
State of Chhattisgarh1.4
Assam1.3
State of Jharkhand1.3
State of Jammu and Kashmir0.7
State of Himachal Pradesh0.4
Meghalaya0.4
Goa0.3
Union Territory of Puducherry0.3
State of Nagaland0.2
Sikkim0.2
Manipur0.2
Tripura0.1
State of Arunachal Pradesh0.1
Mizoram0.03
Union Territory of Dadra and Nagar Haveli0.01

The Media Ant’s Guide to Ad Sizes

Media Kit

TikTok, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore TikTok, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges TikTok, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With TikTok, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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