Advertising in TikTok, App
Monthly Active Users
Entertainment, Fashion and Lifestyle
TikTok, a video-sharing social networking app, is one of the most popular apps in India. It is owned by ByteDance, a China-based company. Globally, it is ahead of Facebook and Instagram when it come to downloads. 31% of the unique downloads of TikTok comes from India only. India has more than 120 million monthly active users of Tik Tok. Average time spent on TikTok in India is about 30 minutes per day.
Tik Tok is known for it’s highly engaging 15-sec/60-sec long user-generated videos across various content format like lip-sync, comedy, memes, tutorials etc. Creating music videos on TikTok is quite simple and apart from adding their own videos, users can also create reaction or duet videos on other videos. Hashtag is a popular feature using which audience can easily discover videos. Trending hashtags are featured on explore page. Popular brands and influencers also introduce their own hashtag challenges.
TikTok being one of the most popular apps in India, advertising on TikTok offers brands a massive reach and unparalleled engagement level. A newly-launched advertising option, TikTok advertising is comparatively less uncluttered than it’s counterparts Instagram and Facebook. With video becoming the most impactful content format, video advertising are taking over digital advertising in India. The most remarkable feature of TikTok video advertising is that TikTok advertising is the only video advertising option available at Cost Per Click (CPC) model.
Following are some of the unique features that make TikTok a preferred advertising platform for several brands:
l Massive reach and unparalleled engagement: There are currently more than 120 million monthly active users for TikTok who spend more than 30 minutes every day. This level of engagement can be attributed to the short duration of video, high entertainment quotient as well as a no-judgement environment. All these factors combines makes TikTok video advertising enticing for brands.
l Focus on performance: Video advertising till date has been limited to brand awareness campaigns. TikTok advertising is performance focused and works on CPC model as well. The biggest advantage of TikTok advertising is that the video ads play in between videos which are short as compred to in-video advertising in case of other OTTs.
l Young audience: More than 80% TikTok users in India are below 35 years of age. Majority of them reside in Tier 2 and Tier 3 cities.
l Relatively uncluttered platform: TikTok advertising is a newly-launched platform and yet to achieve it’s full potential. This would give brands an uncluttered environment for advertising.
TikTok is an app with mass reach and insane-level of popularity and engagement. Several big brands like Pepsi, Myntra, Clean n Clear etc have run campaigns on TikTok. Due to it’s strong connection with youth especially those in Tier 2 and 3 cities, TikTok advertising would be the best choice for brands in the field of education, restaurants/cafes, food and beverages, apps, lifestyle brands etc.
TikTok Advertising offers several filters to advertisers that would help them fine-tune their targeting:
1. Demographics: TikTok advertising enables advertisers to target audience from a specific state/city, gender and age group.
2. Device Specific: Advertisers can target audience on TikTok based on OS or device value.
3. Language: Apart from Hindi and English, advertisers have several Indian languages to select from.
4. Interest: Advertisers can target their target audience on basis of their interest like technology, food and beverages, fashion and lifestyle etc.
5. Time: Audience can be targeted based on time of advertising.
TikTok video advertising rates are determined by the pricing model selected. TikTok advertising rates are available in Cost Per Mille (CPM), Cost Per Click(CPC) as well as Cost Per View (CPV) basis. Advertisers can check the TikTok advertising rates under the tab “Media Options and Pricing”. To know the TikTok advertising rates for roadblock, send a mail to Help@TheMediaAnt.com.
|18 to 24||70%|
|25 to 34||6%|
|35 to 44||16%|
|United States of America||Eygpt||Brazil|
|TikTok India Users (MAU - 144 million)||Reach in %|
|State of Maharashtra||16.8|
|State of Karnataka||9|
|State of Tamil Nadu||7.1|
|National Capital Territory of Delhi||6.9|
|State of Gujarat||5.7|
|State of Rajasthan||4.4|
|State of Haryana||3.6|
|State of Punjab||3.1|
|State of Kerala||3|
|State of Bihar||2.6|
|State of Andhra Pradesh||2.4|
|State of Odisha||2.3|
|Union Territory of Chandigarh||2.1|
|State of Uttarakhand||1.8|
|State of Chhattisgarh||1.4|
|State of Jharkhand||1.3|
|State of Jammu and Kashmir||0.7|
|State of Himachal Pradesh||0.4|
|Union Territory of Puducherry||0.3|
|State of Nagaland||0.2|
|State of Arunachal Pradesh||0.1|
|Union Territory of Dadra and Nagar Haveli||0.01|
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Variables||Sample Variable Selections|
|Media Option||Interstitial Banner/ Article/ Roadblock Banner|
|Placement Page||Run On Site/ Home Page/ Inside Page|
|Dimension||720 x 1280/ 300 x 250/ 728 x 90|
Step 3: Select Start and End Date
Step 4: Upload artwork and make payment
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.
The Media Ant is one of the best TikTok Advertising Agencies. We can help you set up your TikTok Advertising Campaigns at best TikTok advertising rates and optimize them to be most economic. Not only TikTok Advertising, The Media Ant can support you as your digital advertising agency in placing your advertisement with other popular platforms like Google, Facebook, Instagram, LinkedIn, Youtube ,Quora, Hotstar, Inshorts, Daily Hunt, Truecaller, Ola, Swiggy, etc. Apart from social media platforms and OTTs, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts. As your TikTok Advertising Agency, we would also support you in planning your advertising campaign and tracking your ad performance.
You can contact us for best discounts and to execute your TikTok Advertising Campaign either online, or by sending a mail to Help@TheMediaAnt.com.
TikTok, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore TikTok, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.
Whether it's an in app promotion, display marketing, or branded challenges TikTok, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With TikTok, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.
Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.
The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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