Advertising in Times Of India, Bangalore - Main Newspaper
Times of India is the third-largest newspaper in India and the largest English newspaper in India by circulation. The Times of India, Bengaluru is the largest English newspaper in Bengaluru by circulation according to Indian Readership Survey 2017. Advertisers in the E-Commerce, Consumer Durables, Real estate, Electronics and FMCG categories majorly advertise in the Times Of India, Bengaluru. This is mainly due to the readership profile of the newspaper and the reach Times of India has across Bengaluru.
i)Times of India Bangalore is the most read newspaper in Bangalore. Ads placed in TOI Bangalore would reach to maximum newspaper readers.
Click here to view the E-paper
While planning to advertise in a Newspaper, one should consider the following important factors :
i) Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
Fixed-size Newspaper Advertisements:
Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a. Quarter Page Newspaper Advertisement (16 cm X 25 cm) :A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
b.Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like quarter size newspaper advertisement, the popular choice of placement for horizontal half-page newspaper ads is the bottom half of the page.
c. Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page.
d. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
e. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts but it may vary in exceptional cases.
f. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page.
Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height
Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements.The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand (refer to the pics that follow)
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)
ii) Newspaper ad rates: Newspaper ad rates are based on the following few factors
a.Page Position: Based on page position rate changes or extra premium is charged e,g. Rate for premium pages like the front, last, page 3 is always higher than any other pages.
b. Ad size and the number of inserts: Based on the ad size (quarter, half etc) and the number of inserts (1,2,3, etc), rates do changes. Higher the volume of the ad lower the per square cm is charged.
c.Client Category: Based on the advertiser's category (e-commerce, real estate, etc) rate may vary also.
City News Section (Mostly starts from page 2 and covers 3-4 pages)
National News Section (Starts after city section and covers 3-4 pages)
Interact Section ( It contains single column classified ads only and sometimes this section appears in Bangalore Times page also)
Get Noticed Section (It contains double-column classified ads)
Education Section (2-3 pages section appears every Monday and if the content is very huge then appears as a separate supplement)
Job Section (1-2 pages section appears every Wednesday, Friday and if the content is very huge then appears as a separate supplement)
Editorial Section ( This is only a single page section)
Trends Section (One-page section which contains information related to Science and Health )
Global News Section ( It's one-page news section)
Business Section ( One page contains business news and another page contains information related to finance)
Sports Section (2-3 Pages news on sports)
Brands with the following applicable factors should advertise
|5||Short Term Performance||Yes|
|6||Long term brand building||Yes|
|L&T Realty||Real Estate|
|GM Infinite||Real Estate|
Readership-10 lacs approximately.
Step 1:Planning and Best Rate : Select page number, ad size, number of inserts and send the details to email@example.com and we will share the final offer rate within 1 working day.
Step 2 : Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
To view other supplements of The Times Of India,Bengaluru, kindly click on the links below.
Bangalore Times- Covers lifestyle, entertainment and fashion news.
Times ascent- Covers job and career-related news.
Times property- Covers news relating to property and housing.
Speaking Tree- Consists of articles on spirituality and divinity.
Times Life- Consists of articles on lifestyle and wellness.
Times Education- Caters to needs of the student population regarding education and career options.
1. What are the possible dimensions for fixed ad sizes?
|120 scm||240 scm||Quarter page(400 scm)||Half Page(825 scm)||Full Page||Jacket Page 1||Jacket Page 2|
2.What are the possible ad dimensions in the classified section?
There are 2 different kinds of display classified ads:
i) Single column classified display
For single column classified display, width size is fixed to 3 and height starts with 5 and can be 6,7,8,9...48 maximum.
ii) Double column classified display
For Double column classified display,following are the possible sizes:
6.34 cm w x 5 cm h or
6.34 cm w x 10 cm h or
9.6 cm w x 10 cm h or
13 cm w x 10 cm h
Maximum total size is 130 scm.
3. Which ads are guaranteed ads?
Ads of size half page can be confirmed. Ads of size 240 and 400 scm can be guaranteed only the night before the ad.
Guaranteed Jackets/Innovations/GNP are guaranteed and always take precedence for placement.
4. How Galleria is different from normal classified ?
Galleria is a separate section which comes in classified page of Times Of India, Bengaluru with the heading GALLERIA. These are generally double column classified ads and thus are more visible than single column classified ads.
5. What is the page position for classified display ad?
For classified display ad, there is no fixed position and may be placed in the supplement as well.
6. What are the rates for classified display ads?
For classified display rates, please send a mail to firstname.lastname@example.org.
Times of India Bangalore Advertising Agencies would be the point of contact between the advertisers and the Times of India Bangalore Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specialising in Times of India Bangalore Advertising makes a good choice for the following reasons:
The Media Ant is one of the leading Times of India Bangalore Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Times of India Bangalore Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best TOI Bangalore Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Times of India Ad contact number or for more information on Times of India Bangalore Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?
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