After two difficult years of the pandemic, the advertisers, brands and even the consumers in India are gearing up for the festive season. A survey conducted last year online titled ‘Festive Season Pulse 2021’, collected the responses of 1k consumers aged betw een 18-45 years.
The results conveyed that 91% of Indians plan to make purchases in the festive season and 6 out of 10 are interested to learn about new brands during festive season sales.
The survey also found out that women are more likely to switch brands than men (68% versus 58%) which means women are more prone to festive season ads online.
So without further ado, here are the Top 10 online advertising platforms for the festive season 2022 that’ll help you make a sound decision. (the list is based on the traffic the platforms got on The Media Ant website during the 2021 festive season).
1. Hotstar
Hotstar is one of the most used video platforms across the country. There are very few platforms that offer content mix, user experience as well as advertising options at par with Hotstar.
This festival- season, the pandemic being over and all, we are expecting the festive season ads on Hotstar to take up the most ad space and hopefully bring forth some creative ads.
Category: Video OTT
Popular Ad Types: Banner ads, Video ads, Masthead banners, App install/Lead generation
Popular Targeting Options: Gender, Age, Geo, Interest, Language, Genre, Device
Users in App (Gender-wise)
| Male | 61.4% |
| Female | 38.6% |
Users in App (Age-wise)
| 18-24 years | 24% |
| 25-37 years | 37% |
Language-wise Distribution in %
| Hindi | 61 |
| Tamil | 11 |
| Telugu | 9 |
| Bengali | 9 |
| English | 4 |
| Malayalam | 3 |
| Marathi | 2 |
| Kannada | 1 |
User Behaviour in %
| E-Walleters | 40 |
| Online shoppers | 73 |
| OTT Lovers | 25 |
2. YouTube
There really is no season for YouTube ads. YouTube, like Google, has long stopped being a platform we visit – we are on it, on and off all the time – it’s a part of daily life.
YouTube ads costs during eve of the festive season can be quite confusing while you plan your campaign.
To get a complete list of youtube ads options this festival season, visit The Media Ant where you can find best rates and planning advice from experts.
Category: Video OTT
Popular Ad Types: Video ads, Banner ads, Masthead Video
Popular Targeting Options: Geo, Gender, Age, Affinity, In-Market, Life Events
Users in App (Gender-wise)
| Male | 49.20% |
| Female | 50.8% |
Users in App (Age-wise)
| 18-24 | 26% |
| 25-34 | 38% |
| 35-44 | 24% |
3. Inshorts
Inshorts, one of India’s top news apps, is a great platform for advertising during the festival season, if you are looking to target premium customers who are reading the news while spending time with family over the holidays.
Inshorts is a news app that selects the latest and best news from multiple national and international sources and summarizes them to present in a short and crisp 60 words or less format, personalized for you, in both, English or Hindi.
Inshorts advertising during festivals can get really popular among the age group of 20-30, and hence Inshorts advertising during festivals tends to be more creative than conventional.
Category: News
Popular Ad Types: Banner ads, Video ads, Article, Magazine Card, Fact Card, Roadblock, Native ads, Logo Integration
Popular Targeting Options: Geo
Users in App in India (Gender-wise)
| Male | 57% |
| Female | 43% |
Users in App (Age-Wise)
| 18-24 | 22% |
| 25-34 | 41% |
| 35-44 | 24% |
| 45-54 | 12% |
4. Facebook
Out of all social media platforms, old facebook is probably the best to run your ad campaign on, this festival season.
Facebook is one of the most popular social media platforms with over 2.9 Billion users around the world (Source: Backlinko).
In India, Facebook has a monthly reach of approx 243.5 million (Source: Similarweb) and is available in various regional languages, making it one of the highest penetrated social media platforms in the country.
To learn in detail about festival occasion facebook ad costs for all these different types of ads, check out The Media Ant.
Category: Social Media
Popular Ad Types: Banner ads, Carousel ads, Video ads, Catalogue sale ads, Lead generation and app install
Popular Targeting Options: Geo, Gender, Age, Interest, Behaviour, Device
Users in App in India (Gender-wise)
| Male | 76% |
| Female | 24% |
Users in App (Age-Wise)
| 18-24 | 30% |
| 25-34 | 40% |
| 35-44 | 15% |
| 45-54 | 7% |
5. MX Player
MX Player is an Indian OTT service where users can play trending music videos, watch movies, TV shows, and so on.
If you want to really narrow down the focus of your ad campaign and target the Indian audience this festival season, MX Player can be a very good option for you. MX Player focuses on exclusive original content with emphasis on high-quality content on vernacular languages. Hence, if you are looking to target audiences in the Tier-2 & 3 cities advertising in MX Player ads for festivals can benefit you.
Category: Video OTT
Popular Ad Types: Banner ads, Video ads, Native ads
Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content, Device, Network/carrier targeting, Retargeting
Users in App (Gender-wise)
| Male | 75.9% |
| Female | 24.1% |
Users in App (Age-wise)
| 18-24 | 30% |
| 25-34 | 40% |
| 35-44 | 22% |
Language-wise Distribution in %
| Hindi | 65 |
| Tamil | 14 |
| Telugu | 12 |
| Others | 9 |
User Behaviour in Million
| Technophiles | 120 |
| BFSI | 104 |
| Sports Enthusiasts | 103 |
| Shopaholics | 102 |
| Travel Buffs | 65 |
| High Net Worth Individuals | 44 |
| Fashionistas | 41 |
6. Times Of India website
While people may have paused and stopped their daily subscription to printed newspapers, it doesn’t mean, they haven’t broken up with their habit of reading newspapers daily- just the medium has changed- from print to digital.
The Times Of India Website is undoubtedly one of the country’s most widely respected online news forums. Advertise on Times of India Website during festivals to get the best results for you festive ad campaign.
Category: News
Popular Ad Types: Banner ads, Video ads, Roadblock
Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content.
Users in App (Gender-wise)
| Male | 54% |
| Female | 48% |
Users in App (Age-wise)
| 18-24 | 12% |
| 25-34 | 39% |
| 35-44 | 35% |
7. DailyHunt app
Dailyhunt is an Indian language news application. It is a news aggregator app that delivers content in 18 different languages with a base of approx. 67.7 million monthly active users.
It offers a variety of news including global, business, entertainment, sports, business, weather, technology, and the like.
DailyHunt ad for festive times presents a unique opportunity to reach the right target audience through a mix of the appropriate ad type, targeting, and presentation.
Category: News
Popular Ad Types: Banner ads, Video ads, Roadblock
Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content.
Users in App (Gender-wise)
| Male | 60% |
| Female | 40% |
Users in App (Age-wise)
| 18-24 | 21% |
| 25-34 | 53% |
| 35-44 | 17% |
8. Truecaller app
Millions of users trust Truecaller for their communication needs, whether it’s identifying unknown calls or blocking spam SMS. It filters out the unwanted, and lets one connect with people who matter.
Truecaller has over 300 Million daily active users (DAU) globally. Since its launch in 2009, the app has witnessed over half a billion downloads. India is the largest market for the app and it makes up 75% of the total active users, with 150 Million daily active users and 185 Million monthly active users. In percentage, India has contributed 74% in MAU and 75% in Truecaller’s DAU. 60% of the Indian users are from Tier 2 and Tier 3 cities.
Get all Truecaller ads pricing during festive occasions and Media Option Details & Advertising Rates for this festive season at The Media Ant.
Category: Performance Marketing
Popular Ad Types: Banner ads, Video ads.
Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content.
Users in App (Gender-wise)
| Male | 82% |
| Female | 18% |
Users in App (Age-wise)
| 18-24 | 38% |
| 25-34 | 36% |
| 35-44 | 12% |
9. Instagram app
Instagram is a photo and video sharing social media platform that was recently acquired by Facebook.
Advertisers can use the app to connect with influencers ,celebrities, brands, and thought leaders to drive brand awareness, build and track customer engagement, and boost sales.
Instagram is the most popular social media app when it comes to influencer marketing with almost 67% of brands using it (Source: Shopify). As per Statista, the influencer marketing industry in India is worth 9 Bn and is estimated to grow to 22 Bn by 2025.
Running ads on Instagram for festivals can be an efficient way to attract Gen Zs and millennials through creative and unique ads.
Category: Social Media
Popular Ad Types: Banner ads, Video ads
Popular Targeting Options: Geo, Gender, Age, Interest.
Users in App (Gender-wise)
| Male | 74% |
| Female | 26% |
Users in App (Age-Wise)
| 18-24 | 30% |
| 25-34 | 42% |
| 35-44 | 15% |
| 44-54 | 6% |
| 55-64 | 4% |
| 65+ | 3% |
10. Voot app
With over 39.9M monthly active users, Voot App Advertising targets a large-scale audience with various media options. Some media ad options for Voot App Advertising include banner ads, video ads, and CTV ads.
This festive season, through Voot App Advertisement during festive ocassion, companies can target the millennials bringing in traffic and boosting the visibility of the brand.
Category: Video OTT
Popular Ad Types: Banner ads, Video ads
Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content, Device
Users in App (Gender-wise)
| Male | 46% |
| Female | 54% |
Users in App (Age-wise)
| 18-24 | 20% |
| 25-34 | 48% |
| 35-44 | 24% |
Language-wise Distribution in %
| Hindi | 80 |
| Kannada | 12 |
| Marathi | 3 |
| Bangla | 2 |
| Gujarati | 2 |
| English | 1 |
