Facebook Advertising 

Facebook advertising is the most powerful advertising tool for any marketer. Facebook advertising, like all other forms of advertising, is very audience centric.

Make sure you study your target audience well, understand their needs and wants and come up with an Ad Campaign that generates a positive response from them.

With more than 2.91 billion monthly active users, Facebook has become a major part of our lives. Not only this, but Facebook advertising is also considered as one of the best digital advertising options by businesses to reach out to their target audience.

We can’t put enough effort into the fact that Facebook advertising is playing a vital role in businesses and will continue to do so in the coming years.

Do here are top 3 Facebook advertising facts, just in case you’re not familiar with them-

• Facebook is the largest social media platform with 2.91 billion monthly active users. (Global)
• 9.3 percent of total active Facebook users are women between the age group of 18-24 years and male users are between 25-34 years.
• Average time spent on Facebook is 58 minutes per day.

Top 3 preferred targeting options one can get with  Facebook Advertising are 

• Interest based targeting – Shows ads to people based on the pages they have liked or the content they have followed.
• Behavioral targeting – Shows ads to the users according to their interests or retarget them based on the history. 
• Demographics targeting – Shows ads to the audience based on their age, gender, job title, education and more.

Top 3 reasons to go for Facebook advertising are 

• Extensive Reach – Facebook is the largest social media platform with 2.91 billion monthly active users. 9.3 percent of total active Facebook users are women between the age group of 18-24 years and male users are between 25-34 years. Average time spent on Facebook is 58 minutes per day.

• Cost effectiveness – Facebook advertising  is one of the most cost-effective ways to advertise your brand/product. Advertisers can spend a small amount of money to target a large number of audiences.
• Varied Demographic targeting – Facebook Advertising can be customized to target  people of almost all age groups- from teenagers to 50+ age group. Its varied consumer base makes it a great platform for advertising since brands with different target audiences can easily run campaigns here and benefit from it.

Brands that might not benefit much from Facebook advertising

• B2B brands – LinkedIn has emerged as a better platform for B2B advertising. Therefore, the same advertising might not give equally good results via  Facebook advertising
• No search based targeting –  Facebook advertising doesn’t allow search based targeting, i.e., users cannot search for a particular product and instantly get ads related to it. 
• No smart campaigns – Facebook ads have to be made manually unlike Google ads, which are created automatically.

Top 3 brand categories that should consider Facebook advertising

• Fashion
• Education
• E-commerce

Facebook Ads

In order to create your Facebook ad campaign, the most important step is to select the format of Facebook ads. Following are some of the  Facebook ads that you can pick from- 

1. Facebook Image Ads
2. Facebook Video Ads
3. Facebook Carousel Ads
4. Facebook Right Column Ads 
5. Facebook Collection Ads
6. Facebook Story Ads
7. Facebook Lead Generations Ads
8. Facebook Offer Ads
9. Facebook Messenger Ads

1. Facebook Image Ads 

The bulk of Facebook ads are classic image types as it’s also one of the easiest ad formats to create. You just have to choose an eye-catching image and add some ad copy to it.

These Facebook ads can be used for various objectives like generating traffic and leads to your website, brand awareness, getting more engagement, driving conversions, etc. 

2. Facebook Video Ad 

Video has grown tremendously over the last few years, and Facebook has also given a lot of importance to video ads.These  Facebook ads are the same as Facebook image ads, but with video instead of images.

There’s also in-stream video ads which are short-formatted non-skippable pre-roll or mid-roll videos that appear for hardly 5-10secs. Specification: 

3. Facebook Carousel Ads 

These Facebook ads let you add up to 10 images and videos in a single post, where users have to swipe through the carousel to see your message. These Facebook ads have usually a higher engagement rate comparatively and give more benefits inside a single ad.

These  Facebook ads are generally used to showcase the multiple aspects of the brand or a product and are used for generating sales and leads for your product or service. 

4. Facebook Right Column Ads 

These Facebook ads can only be placed for desktop users. It appears on the right side of the feed. The demand for the Right column has been reduced a lot because of the comparatively higher use of Facebook on mobile devices than computers.

These Facebook ads are best used for generating awareness about your product/service. 

5.Facebook Collection Ads 

These Facebook ads make it easy for people to browse a product/service catalog on mobile. These Facebook ads feature one main video or image along with 4 smaller accompanying images in a grid layout.

These  Facebook ads are used for generating awareness about your product, service, or shop.The link mentioned in these types of Facebook ads takes the user to a post-click experience powered by Instant Experience without leaving the platform. 

6. Facebook Stories Ads 

These Facebook ads are in high demand owing to their placement strategy, which is at the top of the feed. Stories are images or videos that disappear after 24 hours.

These Facebook ads are used for generating leads and awareness about your product/service or brand.These Facebook ads usually work the best on mobile devices rather than desktop.

7. Facebook lead Generation Ads 

As the name suggests, these Facebook ads  are used for generating leads for your product or service. These Facebook ads allow people to download your content or sign up for your offer without leaving the Facebook platform.

You can create an image ad with a CTA accordingly which will take the user to a particular form page or you can create a lead generation form that will allow users to fill in their details for their desired result. These Facebook ads are used for generating sales and leads for your product or service. 

8. Facebook Offer Ads  

These Facebook ads are  perfect for brick-&-mortar store owners who want to attract more people to their stores. Once your offer ad is live, any user who clicks on your Facebook ads and redeems the offer will receive an email containing the details and terms of use.

These Facebook ads are used for showcasing your offer and generating leads. Very helpful for brick and mortar stores.

9. Facebook Messenger Ads 

These Facebook ads appear in the main tab of Facebook messenger, where people spend time chatting with friends. A user will see your ad in the inbox amongst their conversations and can click to initiate a Facebook conversation with your page.

Facebook Advertising Cost

Advertisers may choose their preferred advertising platform on the basis of their niche industry, ad spend budget and target audience, etc.

However, the online advertising platform you choose, the number of audiences you want to target and your objective will determine the cost for your ads. 

In Facebook, you must also use the correct tools which will help you to optimize your ads which will ultimately help in reduction of your Facebook advertising cost.

There are various ways to reduce the Facebook advertising costs, like increasing the relevance and quality of the ads, usage of the correct ad format and bidding the right strategy, targeting the right audience, and trying different advertising creatives.

The best part of Facebook advertising is that the platform allows you to select a lifetime budget or a daily budget for advertising.

On average, Facebook advertising costs can go upto Rs 20,000 per day, which depends on how wide the target audience of your brand is. The average click through rate (CTR) in Facebook is 0.50% and the minimum Facebook advertising cost per day is 500 Rs.

Facebook advertising cost can be pretty flexible, hence Facebook ads have become one of the most popular choices for online advertising. The advertising platform even offers some exceptional targeting options that will enable your ads to go even further by reaching the correct audience.

How To Advertise On Facebook 

If you’re wondering how to advertise on Facebook, Once you have worked out your marketing strategy, identified your target audience and recognised your advertising goals, you can get started with your Facebook Ad Campaign.

You can manage your Facebook Ads and sponsored stories on your own without any involvement from Facebook’s personnel. Once you create and submit your ad, you will only require Facebook to approve your Ad, which is usually done by their team within 24 hours.

To understand how to advertise on Facebook, one should know how to design a successful Facebook Ad Campaign -

• Title right! Keep your headline readable, easy to understand and distinct. Use actual words and avoid the use of symbols and emoticons. 
• While composing your campaign message, use keywords that precisely relate to your ad message and keep them specific to your audience.
• Avoid repetition in words, too much capitalization, punctuation and symbols.
• Design your Ad to stand out from the crowd. Create content that looks great, offers fans a reason to engage and allows scope for conversations.
• Optimize your Ad with a relevant image that stands out.
• Have a strong Call to Action to become a fan of your fan page.
• Have a custom landing tab with a call to action to fan your page if users click through the ad.
• Keep your content clean. Be sure that your Facebook Ads are not misleading or deceptive and don’t violate trademark and copyright infringements. Not following these norms can significantly damage your prospects.

Points to keep in mind when you're wondering How to advertise on Facebook-

Facebook advertising, like all other forms of advertising, is very audience centric. Make sure you study your target audience well, understand their needs and wants and come up with an Ad Campaign that generates a positive response from them. 

How to advertise on Facebook for a business 

Facebook Business is similar to Google My Business. Once this page is created, any search happening either for your brand or the category, your Facebook Business page would appear.

While your page competes with millions of other similar pages to appear, Facebook uses its understanding of these searches and shows the most relevant business pages. A business with multiple locations can have multiple listings under the same umbrella business.

Facebook business listing can happen either through a Facebook page or listing as Facebook places.

Another powerful tool in free Facebook advertising is posts. A post is text or image mentioned on your page. This is shown to a set of Facebook users for free and if found relevant is then shown to a greater audience.

Cost of Advertising on Facebook in India 

Cost of advertising on Facebook In India is way more affordable than other popular digital media platforms for advertising like Google, Youtube, Linkedin, Twitter, etc.

And majorly, you can start your Facebook ad campaign at any price you want, even as low as INR 500.

The higher your budget the more your reach will be. The cost of advertising on Facebook in India also differs for different ad placements, which are: Newsfeed, Facebook Audience Network and Messenger.

• The CTR for ads placed in Newsfeed are the highest. The CPM for ads placed on newsfeed is highest too while CPC is comparable to Facebook Audience Network.
• Ads placed in Facebook Audience Network have lowest CPC.
• Ads placed in Facebook Messenger have the lowest CTR.

Newsfeed ads still make the majority of Facebook ads, but Facebook Stories ads are rapidly gaining popularity among the advertisers. The cost of advertising on Facebook in India also depends on the type of ads being used by the advertiser, whether it is a Video ads or Image ads.

The cost of advertising on Facebook in India is also dependent on the ad objective. Which can be one of the following:

• App Install: These are mostly apps from gaming, entertainment and on-demand services.
• Lead Generation: These are mostly companies that sell high ticket items like banking, auto, insurance, real estate
• Transaction: Retailers and travel websites that have a large spread of products online

As more businesses continue to divert their marketing investment to Facebook, do you know the cost of advertising on Facebook in India?

In India, the average cost per click for Facebook advertising is around ₹0.51 to ₹2.26. However, the average CPC varies based on the industry and the target audience. Facebook’s advertising cost in India is way below the global average CPC of around $0.97 (₹64).  (Source- digitaluncovered)

• An average Indian spends more than an hour on Facebook, higher than any other website. Hence, it makes sense to make Facebook Advertising your priority.
• Facebook has many targeting options like age, location, interests, and behavior; that can help you target precisely the audience you want to target.
• Facebook Advertising is one of the cheapest advertising options.

• Banner Ads on Facebook: These are the most common type of Facebook Ads. These are the basic Link Click Ads that you click to visit the advertiser’s site. These ads would appear in the rightmost column on the user’s Facebook Page (desktop), Mobile and desktop newsfeed, Instagram, and Audience Network too. The specified ad size for Banner Ads is 1200 *628 pixels.
• Video Ads on Facebook: Video Ads on Facebook are also a type of link click ad only in video format. They have the same placement options as that of Banner Ads.
• Page Post Boost: This is the easiest type of Facebook Ads. This is an option provided by Facebook to promote your Facebook post at a cost by setting up a target audience and bidding methods. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.
• Carousel Ads: A carousel ad is a slidable strip of a maximum of 10 image ads forming only an ad-unit. This is the best type of Facebook Ad for brands having multiple products, communication, offers, and CTA buttons. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.
• Dynamic Product Ads: If you want your products to reach your target audience without putting in a lot of hard work, this type of Facebook Ads is the best option. The brand has to upload the product catalog and install Facebook Pixel on the website’s pages. Facebook then targets the users who have visited your site earlier with automated ads based on their past interactions. These ads would appear in the rightmost column on the user’s Facebook Page (desktop), Mobile and desktop newsfeed, Instagram, and Audience Network too.
• Facebook Lead Ads: This is very similar to the Banner Ads but the objective of this type of Facebook Ads is to make the user fill a lead form on the Facebook Platform itself. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.
• Canvas Ads: This is the most innovative type of Facebook ad. It is an interactive ad that allows the user to swipe through the carousel images, tilt the screen, and zoom in and out the images. It is only available on the mobile newsfeed.

1. Brands trying to reach a digital-first audience

2. Recently launched brands looking to build brand awareness

3. Brands that are looking to scale their offline advertising activities

1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2. Language - One can target the audience by which language they are using the app in. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.

3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24. 

4. Interest  - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. 

5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option. 

6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers. 

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

1.    Go to the Business setting by login to Business Manager

2.    Click on Partners under Users and then click on the blue+Add button.\ -    Click on first tab (Give a Partner access to your assets)

3.     In the pop-up that follows, enter the Media Ant’s Business ID ‘640530136108827’ and assign a role once you click on Next.

4.    Click on the page button on left menu and then select the business page you want to provide the access. -    Enable the Admin access at right bottom corner

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5.    Click on the Ad Account button on left menu and then select the Ad Account you want to provide the access. -    Enable the Admin access at right bottom corner

6.    Click on the Pixel button on left menu and then select the pixel you want to provide the access. -    Enable the Admin access at right bottom corner

The rates for Facebook ads may vary depending on the type of ad you opt for. The pricing model for Facebook ads is CPM (Cost per impression).

The ‘Top Choice’ section on the page of Facebook Advertising has detailed ad rates for all media options available on The Media Ant portal. You can also select various targeting parameters while advertising on Facebook ads. This can be done by saving the media option to the bag and accessing it there. You will find headings like ‘video’ and ‘banner’ from where you can pick the most suitable one.

You can also check the best-discounted rate for your selected volume. However, Facebook ad rates are very effective and are ideal for big brands. This is because you can run nationwide campaigns, the campaigns can target a large group of customers.

The Media Ant is India's one of the leading digital advertising agencies. With presence across top cities like Mumbai, Delhi and Bangalore, we are the best digital advertising agency in India.  We help advertisers plan, buy, execute, and monitor their social media campaigns on Facebook. Our in-house performance team ensures that your social media advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant guarantees the best advertising rate and flawless execution of your campaigns for Facebook ads. 

Get the best rates to place your ad in any social media platform of your choice. Our best rates for advertising on Facebook are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on Facebook India at the Facebook advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website.

The Media Ant is committed towards getting the most accurate data for its users. Hence, we ensure the advertising rates are updated on a frequent basis. Facebook Advertising is one of the most popular Television advertising options, hence it is very important for advertisers to know Facebook  Advertising Rates 2022. You can find the updated Facebook Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

You may also look for Hyperlocal Digital Marketing.