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Advertising in Facebook, Website

Advertising in Facebook, Website

Advertising in Facebook, Website

340M

Monthly Users

Website

Medium

About Advertising in Facebook, Website

Facebook is a popular social networking website used for connecting with Family and Friends. Facebook has an enormous reach of 2.7 billion users globally. In the subcontinent of India, Facebook has a reach of 250 million. Further, Facebook is available in various regional languages in India and is hence one of the highest penetrated social media platforms in the county.

Key Insights

Monthly Visitors

1.6B

Pages per Visit

6.13

Pricing Model

CPM, CPI, CPL, CPC

Male (%)

76

Female (%)

24

Bid Type

Managed

App Store Rating

3.2

Categories

Social Media, Performance Marketing

Top Choice

Popular
Facebook- Banner Advertising-Option 1

Banner

Rack Rate

₹ 0.05 / Per Unit

TMA Offer

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It is a rectangular image ad (Banner) with some text on the post feed (Facebook or Instagram ). The ad convey message about business nature of any brand.
Premium
Facebook- Video Advertising-Option 1

Video

Rack Rate

₹ 0.06 / Per Impression

TMA Offer

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It is a video ad on all the pages which is automatically played to the user as soon as the page is loaded.
Premium
Facebook- Carousel Advertising-Option 1

Carousel

Rack Rate

₹ 0.05 / Per Unit

TMA Offer

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Carousal ads have a number of rectangular images lined next to each other left to right. These can be scrolled on the screen in either direction.
Premium
Facebook- Catalogue Sale Advertising-Option 1

Catalogue Sale

Rack Rate

₹ 10 / Per Click

TMA Offer

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A Sales campaign streamline the process for you, with a combination of properties such as Display, Video and inventory available for sale which enables the user to shop in the Facebook app, making it an immersive shopping experience.
Facebook- App Install Advertising-Option 1
App Install
Rack Rate
₹ 20 / Per Install
TMA Offer
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Facebook- Lead Generation Advertising-Option 1
Lead Generation
Rack Rate
₹ 100 / Per Lead
TMA Offer
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Stories
Rack Rate
₹ 0.07 / Per Unit
TMA Offer
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About

About Facebook Advertising in 60 words

Facebook is a popular social networking website used for connecting with Family and Friends. Facebook has an enormous reach of 2.7 billion users globally. In the subcontinent of India, Facebook has a reach of 250 million. Further, Facebook is available in various regional languages in India and is hence one of the highest penetrated social media platforms in the county.

Why Advertise on Facebook?

Facebook Advertising comes with the following advantages that are worth considering:
  • An average Indian spends more than an hour on Facebook, higher than any other website. Hence, it makes sense to make Facebook Advertising your priority.
  • Facebook has many targeting options like age, location, interests, and behavior; that can help you target precisely the audience you want to target.
  • Facebook Advertising is one of the cheapest advertising options.

How does Facebook advertising work?

The following are the types of Facebook Ads possible:
  • Banner Ads on Facebook: These are the most common type of Facebook Ads. These are the basic Link Click Ads that you click to visit the advertiser’s site. These ads would appear in the rightmost column on the user’s Facebook Page (desktop), Mobile and desktop newsfeed, Instagram, and Audience Network too. The specified ad size for Banner Ads is 1200 *628 pixels.
  • Video Ads on Facebook: Video Ads on Facebook are also a type of link click ad only in video format. They have the same placement options as that of Banner Ads.
  • Page Post Boost: This is the easiest type of Facebook Ads. This is an option provided by Facebook to promote your Facebook post at a cost by setting up a target audience and bidding methods. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.
  • Carousel Ads: A carousel ad is a slidable strip of a maximum of 10 image ads forming only an ad-unit. This is the best type of Facebook Ad for brands having multiple products, communication, offers, and CTA buttons. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.
  • Dynamic Product Ads: If you want your products to reach your target audience without putting in a lot of hard work, this type of Facebook Ads is the best option. The brand has to upload the product catalog and install Facebook Pixel on the website’s pages. Facebook then targets the users who have visited your site earlier with automated ads based on their past interactions. These ads would appear in the rightmost column on the user’s Facebook Page (desktop), Mobile and desktop newsfeed, Instagram, and Audience Network too.
  • Facebook Lead Ads: This is very similar to the Banner Ads but the objective of this type of Facebook Ads is to make the user fill a lead form on the Facebook Platform itself. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.
  • Canvas Ads: This is the most innovative type of Facebook ad. It is an interactive ad that allows the user to swipe through the carousel images, tilt the screen, and zoom in and out the images. It is only available on the mobile newsfeed.

Who should advertise on Facebook?

While Facebook has solutions for all types of advertisers,  here are some of the best-fit types of brands -

1. Brands trying to reach a digital-first audience


2. Recently launched brands looking to build brand awareness

3. Brands that are looking to scale their offline advertising activities

Past Advertisers

Facebook Advertising Past Advertisers

Brand NameCategoryMedia OptionAvg CTR
CadburyFMCGDisplay, Video and Canvas0.5%
HDFCBFSIDisplay0.3%
ZomatoEcommerceCarousel0.6%
BMWAutomobileVideo0.2%

Facts and Figures

Top Cities Reach

Facebook Advertising Top Cities Reach

CityReach
Delhi7.5mn
Kolkata6.75mn
Mumbai6.25mn
Bangalore5.5mn
Chennai4.5mn
Hyderabad3.5mn
Ahmedabad2.5mn
Demographic Reach

Facebook Advertising Demographic Reach

Gender Split
GenderSplit
Male76%
Female24%
Age Group%
18-2430%
25-3440%
35-4415%
45-547%
55-645%
65+3%

Targeting on Facebook

Facebook Advertising Targeting

How Filters help in targeting the audience?

1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2. Language - One can target the audience by which language they are using the app in. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.

3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24. 

4. Interest  - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. 

5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option. 

6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers. 

Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

Dimensions for Facebook Ads

Steps for sharing the Facebook Ad Account access with Media Ant

1.    Go to the Business setting by login to Business Manager

Facebook Advertising Business Manager Access To Agency Step 1

2.    Click on Partners under Users and then click on the blue+Add button.\ -    Click on first tab (Give a Partner access to your assets)

Facebook Advertising Business Manager Access To Agency Step 2

3.     In the pop-up that follows, enter the Media Ant’s Business ID ‘640530136108827’ and assign a role once you click on Next.

Facebook Advertising Business Manager Access To Agency Step 3

4.    Click on the page button on left menu and then select the business page you want to provide the access. -    Enable the Admin access at right bottom corner

Facebook Advertising Business Manager Access To Agency Step 4

5.    Click on the Ad Account button on left menu and then select the Ad Account you want to provide the access. -    Enable the Admin access at right bottom corner

Facebook Advertising Business Manager Access To Agency Step 5

6.    Click on the Pixel button on left menu and then select the pixel you want to provide the access. -    Enable the Admin access at right bottom corner

Facebook Advertising Business Manager Access To Agency Step 7

Facebook Advertising rates

Facebook Ads Rates


The rates for Facebook ads may vary depending on the type of ad you opt for. The pricing model for Facebook ads is CPM (Cost per impression).

The ‘Top Choice’ section on the page of Facebook Advertising has detailed ad rates for all media options available on The Media Ant portal. You can also select various targeting parameters while advertising on Facebook ads. This can be done by saving the media option to the bag and accessing it there. You will find headings like ‘video’ and ‘banner’ from where you can pick the most suitable one.

You can also check the best-discounted rate for your selected volume. However, Facebook ad rates are very effective and are ideal for big brands. This is because you can run nationwide campaigns, the campaigns can target a large group of customers.

Facebook Ad Agency

The Media Ant is India's one of the leading digital advertising agencies. With presence across top cities like Mumbai, Delhi and Bangalore, we are the best digital advertising agency in India.  We help advertisers plan, buy, execute, and monitor their social media campaigns on Facebook. Our in-house performance team ensures that your social media advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant guarantees the best advertising rate and flawless execution of your campaigns for Facebook ads. 

Get the best rates to place your ad in any social media platform of your choice. Our best rates for advertising on Facebook are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on Facebook India at the Facebook advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website.



Facebook Advertising Rates 2022

The Media Ant is committed towards getting the most accurate data for its users. Hence, we ensure the advertising rates are updated on a frequent basis. Facebook Advertising is one of the most popular Television advertising options, hence it is very important for advertisers to know Facebook  Advertising Rates 2022. You can find the updated Facebook Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 5 Digital Advertising Platforms in Social Media Category in India according to Similarweb Jan-March 2022
Digital PlatformCategoryRanking
FacebookSocial Media1
InstagramSocial Media2
YoutubeSocial Media3
TwitterSocial Media4
LinkedinSocial Media5
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