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Advertising in Instagram, App

Advertising in Instagram, App

Advertising in Instagram, App

2B

Monthly Users

App

Medium

About Advertising in Instagram, App

Instagram is world’s largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media and digital advertising. The Media Ant is a specialist agency for Instagram advertising and can be contacted either over phone or email.

Key Insights

Monthly Visitors

89.1B

Pages per Visit

8.67

Pricing Model

CPM, CPC, CPI, CPL

Bid Type

Self

Language

English

Categories

Social Media, Performance Marketing

Top Choice

Popular
Instagram- Banner Advertising-Option 1

Banner

Rack Rate

₹ 0.05 / Per Unit

TMA Offer

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It is a rectangular image ad (Banner) with some text on the post feed (Facebook or Instagram ). The ad convey message about business nature of any brand.
Premium
Instagram- Video Advertising-Option 1

Video

Rack Rate

₹ 0.08 / Per Impression

TMA Offer

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It is a video ad on all the pages which is automatically played to the user as soon as the page is loaded. EyeVu placement are those which provides the data of completed views and percentage of video views.
Premium
Instagram- Carousel Advertising-Option 1

Carousel

Rack Rate

₹ 5 / Per Click

TMA Offer

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Carousal ads have a number of rectangular images lined next to each other left to right. These can be scrolled on the screen in either direction.
Premium

Instagram Reels

Rack Rate

₹ 0.08 / Per Impression

TMA Offer

Login To View

Instagram Reels is a content format that allows you to create and share short engaging videos.

Other Ad Options

Instagram- App Install Advertising-Option 1
App Install
Rack Rate
₹ 20 / Per Install
TMA Offer
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Stories
Rack Rate
₹ 0.08 / Per Unit
TMA Offer
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Lead Generation
Rack Rate
₹ 770 / Per Lead
TMA Offer
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Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

User Reach & Demographics

State Wise Distribution

Women(18-50)

in Mn


Uttar Pradesh

16

Gujarat

13

Rajasthan

9

Madhya Pradesh

9

West Bengal

9

Punjab

7

Haryana

5

Odisha

5

Assam

4

Himachal Pradesh

2

Jammu and Kashmir

2

Chattisgarh

1

Jharkhand

1


About Instagram Advertising

Instagram is world’s largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media and digital advertising. The Media Ant is a specialist agency for Instagram advertising and can be contacted either over phone or email.

View Instagram

Why advertise on Instagram?

  • An average Indian spends more than an hour on Instagram, higher than any other website.
  • Enhanced Targeting- The greatest benefit of Instagram is that it allows you to target audience more precisely.
  • Boost Brand Awareness- Advertising on Instagram boost brand awareness among a wider audience. With so many active users on the platform, more people will become aware of  the brand. When people starts recognizing your brand more and more, it builds reputation and  helps you gain trust from the target audience.
How does Instagram Advertising work?

The following are the types of Instagram Ads possible:
•    Banner Ads on Instagram: These are the most common type of Instagram Ads. These are the basic Link Click Ads that you click to visit the advertiser’s site. These ads would appear in the rightmost column on the user’s Instagram Page (desktop), Mobile and desktop newsfeed.
•    Video Ads on Instagram: Video Ads on Instagram are also a type of link click ad only in video format. They have the same placement options as that of Banner Ads.
•    Page Post Boost: This is the easiest type of Instagram Ads. This is an option provided by Instagram to promote your Instagram post at a cost by setting up a target audience and bidding methods. The placement options are desktop and mobile newsfeed.
•    Carousel Ads: A carousel ad is a slidable strip of a maximum of 10 image ads forming only an ad-unit. This is the best type of Instagram Ad for brands having multiple products, communication, offers, and CTA buttons. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.

Who should advertise on Instagram?

While Instagram has solutions for all types of advertisers, here are some of the best-fit types of brands -

1. Brands trying to reach a digital-first audience
2. Recently launched brands looking to build brand awareness
3. Brands that are looking to scale their offline advertising activities

Past Advertisers

Instagram Advertising Past Advertisers

BrandCategoryMedia OptionCTR
CadburyFMCGDisplay, Video and Canvas0.5%
HDFCBFSIDisplay0.3%
ZomatoEcommerceCarousel0.6%
BMWAutomobileVideo0.2%

Facts and Figures

City Wise Reach

Instagram Advertising City Wise Reach

CityReach in Mn
Mumbai7.9
Delhi6.4
Bangalore4.3
Hyderabad3.8
Kolkata2.6

Instagram Advertising Demographics - Age and Gender

Age Wise Reach
Age% Reach
18-2430%
25-3442%
35-4415%
45-546%
55-644%
65+3%
Gender Wise Reach
GenderReach%
Female26%
Male74%

Targeting on Instagram

Instagram Advertising Targeting

How Filters help in targeting the audience?

1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2. Language - One can target the audience by which language they are using the app in. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.

3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.

4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like.

5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.

6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

Instagram Ads Detailed Dimensions

Instagram Advertising Rates 2022

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Instagram Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Instagram Advertising Rates 2022. You can find the updated Instagram Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 5 Digital Advertising Platforms in Social Media Category in India according to Similarweb Jan-March 2022
Digital PlatformCategoryRanking
FacebookSocial Media1
InstagramSocial Media2
YoutubeSocial Media3
TwitterSocial Media4
LinkedinSocial Media5
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