Instagram is world’s largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media and digital advertising. The Media Ant is a specialist agency for Instagram advertising and can be contacted either over phone or email.

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1.An average Indian spends more than an hour on Instagram, higher than any other website. 

2.Instagram has many targeting options like age, location, interests, and behavior; that can help you target precisely the audience you want to target.

3. Instagram Advertising is one of the cheapest advertising options

The following are the types of Instagram Ads possible:
•    Banner Ads on Instagram: These are the most common type of Instagram Ads. These are the basic Link Click Ads that you click to visit the advertiser’s site. These ads would appear in the rightmost column on the user’s Instagram Page (desktop), Mobile and desktop newsfeed.
•    Video Ads on Instagram: Video Ads on Instagram are also a type of link click ad only in video format. They have the same placement options as that of Banner Ads.
•    Page Post Boost: This is the easiest type of Instagram Ads. This is an option provided by Instagram to promote your Instagram post at a cost by setting up a target audience and bidding methods. The placement options are desktop and mobile newsfeed.
•    Carousel Ads: A carousel ad is a slidable strip of a maximum of 10 image ads forming only an ad-unit. This is the best type of Instagram Ad for brands having multiple products, communication, offers, and CTA buttons. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network.
•    Dynamic Product Ads: If you want your products to reach your target audience without putting in a lot of hard work, this type of Instagram Ads is the best option. The brand has to upload the product catalog and install Instagram Pixel on the website’s pages. Instagram then targets the users who have visited your site earlier with automated ads based on their past interactions. These ads would appear in the rightmost column on the user’s Instagram Page (desktop), Mobile and desktop newsfeed, Instagram, and Audience Network too.
•    Instagram Lead Ads: This is very similar to the Banner Ads but the objective of this type of Instagram Ads is to make the user fill a lead form on the Instagram Platform itself. The placement options are desktop and mobile newsfeed, Instagram, and Audience Network

While Instagram has solutions for all types of advertisers, here are some of the best-fit types of brands -

1. Brands trying to reach a digital-first audience
2. Recently launched brands looking to build brand awareness
3. Brands that are looking to scale their offline advertising activities

How Filters help in targeting the audience?

1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2. Language - One can target the audience by which language they are using the app in. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.

3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.

4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like.

5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.

6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

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