Home

Digital

Advertising in YouTube Website

Advertising in YouTube Website

Advertising in YouTube Website

2B

Monthly Users

Website

Medium

About Advertising in YouTube Website

Youtube AdvertisingYoutube is one of the top sites (3rd in rank after Google.com and Google.co.in) according to Alexa Top sites in India. With 265 million as its monthly user base, it has already reached 80% of the internet population in India. Hence, Youtube advertising in India is a very good opportunity for brands to reach their target audience. Get the best rates for advertising on Youtube with The Media Ant.Click here to download the performance benchmark report.Youtube Ads CostBefore understanding the Youtube ads cost, let’s understand how is Youtube ads cost calculated. When talking about Youtube ads cost, there are three pricing models being followed by the Youtube- Cost Per View (CPV), Cost Per Click (CPC) and Cost Per Day (CPD).(a)    Cost Per View (CPV): Cost per view is usually valid for Youtube video ads. It means every time someone watches a video on Youtube, the Youtube ads cost is applied and the advertisers has to pay an amount equal to the cost per view (CPV).(b)   Cost Per Click (CPC): Cost per click applies mostly on Youtube banner ads. Every time someone clicks on the banner ads, Youtube ads cost is paid by the advertiser.(c)    Cost Per Day (CPD): Cost per day is applicable for Youtube masthead which is charged on per day basis. While CPV and CPC is applicable to Youtube advertising options that are delivered to individual devices/accounts, CPD is applicable on Youtube advertising options that is constant among all audience i.e. everyone visiting Youtube would be able to see the Youtube masthead. It’s a fixed Youtube ads cost.        The next question that we would be asked is that what is the Youtube ads cost for all the Youtube advertising options discussed above. The answer is there is no fixed Youtube ads cost for most Youtube advertising options except the Youtube masthead. Like Google ads cost, Youtube ads cost are also subjected to bidding for ad placement. Hence, the final Youtube ads cost for all these options depend on the ad quality, the competition and the inventory etc.  Advertisers can place Youtube ads through Google Ads Platform or hire the best Youtube advertising agency in India- The Media Ant. At a very minimal charge over and above the Youtube ads cost, The Media Ant would help you setup your Youtube ads. On an average, the Youtube ads cost for a Youtube Video ad is Re 0.03 per view. For a Youtube banner ad, the Youtube ads cost is about Rs 5 per click and for a Youtube masthead ad, it is Rs 25 lakh per day. These Youtube ads cost have been updated on 20th June 2022 and might get updated in future. For the updated Youtube ads cost, please check individual card on top of the page. Youtube Ads AgencyThe Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best digital advertising agency in India. We help advertisers plan, buy, execute, and monitor their social media campaigns on Youtube ads.Our in-house performance team ensures that your social media advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns.As a leading digital ad agency, The Media Ant guarantees the best advertising rate and flawless execution of your campaigns for Youtube advertising. Get the best rates to place your ad on any social media platform of your choice. Our best rates for advertising on Youtube ads are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on Youtube India at the Youtube advertising planning tool on The Media Ant.You can contact us over WhatsApp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website.Youtube Advertising RatesThe rates for Youtube ads may vary depending on the ad options, as the type of ad determines the cost that the advertisers have to pay. The section has detailed ad rates for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on Youtube. Youtube ad rates would vary as per the Youtube advertising types, ad position and targeting options. To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume.However, ad rates for Youtube are quite cost effective, and are ideal for brands who want to target the masses. You can get all the information related to Youtube ad rates on the website.The Media Ant is committed towards getting the most accurate data for its users. Hence, we ensure the Youtube advertising rates are updated on a frequent basis.Youtube Advertising is one of the most popular Television advertising options, hence it is very important for advertisers to know Youtube Advertising Rates 2022. You can find the updated Youtube Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.Why advertise on Youtube?Following are some benefits of Youtube Advertising:Youtube has a reach of 225 million users in India and an average user watches about 40 minutes of video on Youtube. Youtube Advertising is a popular option to reach the masses especially non-metro cities which contribute 60% of the users.One of the most important benefits of Youtube Advertising is the opportunity to target your customers by using any of the five filters possible: Topic, Demographics, Keywords, Placements and Category.Youtube Advertising is economic as compared to other video platforms.The advertisers can track the ad performance in real time and make changes whenever required.Deeper connect with the audience through video ads A lot can be expressed through a good video. Now get the power of Television without the spillage of a TV campaignHow does Youtube work?There are many types of Youtube Ads but at a higher level, Youtube Ads can be divided into Skippable Ads and Non-skippable Ads.Non- Skippable Ads: These are 15-20 sec ads that are played before the videos. This type of Youtube ads is more effective for engagement as these cannot be skipped but are not well received by the audience, for they appear to be forced. Advertisers pay for these ads on a CPM basis.Bumper ads are non-skippable in nature but are only six seconds long. Advertisers pay for these ads on CPM basis. These ads can be used standalone or used to complement bigger non-skippable ads.Skippable Ads: Skippable Ads are also known as True View Ads. These are usually skippable after 5 seconds. This type of Youtube ads can be shown in either of the two ways: In-stream or Discovery Ads. The advertisers have to pay only for the ads if they have been watched for 30 sec or the complete video (for videos lesser than 30 sec).Discovery Youtube Ads: These ads appear in the search results, homepage, and related videos and as video overlays. These videos have no maximum length limit.Apart from the above mentioned types of Youtube Ads, following are some other Youtube advertising options on Youtube:Display Ads: These are displayed banner ads that appear on the Youtube page just above the suggested Youtube Videos.Overlay type of Youtube ads is mostly in the format of text or banner display ad which runs along the bottom of the video being played.Masthead Video: This is a premium type of Youtube Ad which is charged on a per day basis. The Masthead video is present on the top of the Home Page.Who should advertise on Youtube? Brands trying to reach a digital-first audience Recently launched brands looking to build brand awareness Brands that are looking to scale their offline advertising activities

Key Insights

Pages per Visit

9.39

Pricing Model

CPC

Male (%)

62

Female (%)

38

Bid Type

Managed

App Store Rating

4.6

Language

English

Categories

Social Media, Performance Marketing

Top Choice

Popular
Youtube- Video Advertising-Option 1

Video

Rack Rate

₹ 0.03 / Per Impression

TMA Offer

Login To View

It is a video ad that will be played on youtube and associated youtube partners.
Premium
Youtube-Banner Advertising

Banner

Rack Rate

₹ 5 / Per Click

TMA Offer

Login To View

These are high impact banner packages with prime placements.
Premium

Masthead

Rack Rate

₹ 25,00,000 / Per Day

TMA Offer

Login To View

It is a banner ad embedded with video on the top of webpage.
Premium

Connected TV

Rack Rate

₹ 0.275 / Per Unit

TMA Offer

Login To View

Connected TV advertising, or CTV advertising, allows brands to reach their audience on smart TVs and OTT devices.
Premium

Catalogue Sale

Rack Rate

₹ NaN /

TMA Offer

Login To View

A Sales campaign streamline the process for you, with a combination of properties such as Display, Video, SMS and e-mail for promotion.

Other Ad Options

Youtube- Discovery Advertising-Option 1
Discovery
Rack Rate
₹ 6 / Per CPC
TMA Offer
Login To View

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Youtube Advertising

Youtube is one of the top sites (3rd in rank after Google.com and Google.co.in) according to Alexa Top sites in India. With 265 million as its monthly user base, it has already reached 80% of the internet population in India. Hence, Youtube advertising in India is a very good opportunity for brands to reach their target audience. Get the best rates for advertising on Youtube with The Media Ant.

Click here to download the performance benchmark report.

Youtube Ads Cost

Before understanding the Youtube ads cost, let’s understand how is Youtube ads cost calculated. When talking about Youtube ads cost, there are three pricing models being followed by the Youtube- Cost Per View (CPV), Cost Per Click (CPC) and Cost Per Day (CPD).

(a)    Cost Per View (CPV): Cost per view is usually valid for Youtube video ads. It means every time someone watches a video on Youtube, the Youtube ads cost is applied and the advertisers has to pay an amount equal to the cost per view (CPV).

(b)   Cost Per Click (CPC): Cost per click applies mostly on Youtube banner ads. Every time someone clicks on the banner ads, Youtube ads cost is paid by the advertiser.

(c)    Cost Per Day (CPD): Cost per day is applicable for Youtube masthead which is charged on per day basis. 

While CPV and CPC is applicable to Youtube advertising options that are delivered to individual devices/accounts, CPD is applicable on Youtube advertising options that is constant among all audience i.e. everyone visiting Youtube would be able to see the Youtube masthead. It’s a fixed Youtube ads cost.       

The next question that we would be asked is that what is the Youtube ads cost for all the Youtube advertising options discussed above. The answer is there is no fixed Youtube ads cost for most Youtube advertising options except the Youtube masthead. Like Google ads cost, Youtube ads cost are also subjected to bidding for ad placement. Hence, the final Youtube ads cost for all these options depend on the ad quality, the competition and the inventory etc.  

Advertisers can place Youtube ads through Google Ads Platform or hire the best Youtube advertising agency in India- The Media Ant. At a very minimal charge over and above the Youtube ads cost, The Media Ant would help you setup your Youtube ads. On an average, the Youtube ads cost for a Youtube Video ad is Re 0.03 per view. For a Youtube banner ad, the Youtube ads cost is about Rs 5 per click and for a Youtube masthead ad, it is Rs 25 lakh per day. These Youtube ads cost have been updated on 20th June 2022 and might get updated in future. For the updated Youtube ads cost, please check individual card on top of the page. 

Youtube Ads Agency

The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best digital advertising agency in India. We help advertisers plan, buy, execute, and monitor their social media campaigns on Youtube ads.

Our in-house performance team ensures that your social media advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns.

As a leading digital ad agency, The Media Ant guarantees the best advertising rate and flawless execution of your campaigns for Youtube advertising. Get the best rates to place your ad on any social media platform of your choice. 

Our best rates for advertising on Youtube ads are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on Youtube India at the Youtube advertising planning tool on The Media Ant.

You can contact us over WhatsApp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website.

Youtube Advertising Rates

The rates for Youtube ads may vary depending on the ad options, as the type of ad determines the cost that the advertisers have to pay. The section has detailed ad rates for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on Youtube. Youtube ad rates would vary as per the Youtube advertising types, ad position and targeting options. 

To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume.

However, ad rates for Youtube are quite cost effective, and are ideal for brands who want to target the masses. You can get all the information related to Youtube ad rates on the website.

The Media Ant is committed towards getting the most accurate data for its users. Hence, we ensure the Youtube advertising rates are updated on a frequent basis.

Youtube Advertising is one of the most popular Television advertising options, hence it is very important for advertisers to know Youtube Advertising Rates 2022. You can find the updated Youtube Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Why advertise on Youtube?

Following are some benefits of Youtube Advertising:

  • Youtube has a reach of 225 million users in India and an average user watches about 40 minutes of video on Youtube. Youtube Advertising is a popular option to reach the masses especially non-metro cities which contribute 60% of the users.
  • One of the most important benefits of Youtube Advertising is the opportunity to target your customers by using any of the five filters possible: Topic, Demographics, Keywords, Placements and Category.
  • Youtube Advertising is economic as compared to other video platforms.
  • The advertisers can track the ad performance in real time and make changes whenever required.
  • Deeper connect with the audience through video ads A lot can be expressed through a good video. Now get the power of Television without the spillage of a TV campaign

How does Youtube work?

There are many types of Youtube Ads but at a higher level, Youtube Ads can be divided into Skippable Ads and Non-skippable Ads.

  • Non- Skippable Ads: These are 15-20 sec ads that are played before the videos. This type of Youtube ads is more effective for engagement as these cannot be skipped but are not well received by the audience, for they appear to be forced. Advertisers pay for these ads on a CPM basis.Bumper ads are non-skippable in nature but are only six seconds long. Advertisers pay for these ads on CPM basis. These ads can be used standalone or used to complement bigger non-skippable ads.
  • Skippable Ads: Skippable Ads are also known as True View Ads. These are usually skippable after 5 seconds. This type of Youtube ads can be shown in either of the two ways: In-stream or Discovery Ads. The advertisers have to pay only for the ads if they have been watched for 30 sec or the complete video (for videos lesser than 30 sec).
  • Discovery Youtube Ads: These ads appear in the search results, homepage, and related videos and as video overlays. These videos have no maximum length limit.

Apart from the above mentioned types of Youtube Ads, following are some other Youtube advertising options on Youtube:

  • Display Ads: These are displayed banner ads that appear on the Youtube page just above the suggested Youtube Videos.Overlay type of Youtube ads is mostly in the format of text or banner display ad which runs along the bottom of the video being played.
  • Masthead Video: This is a premium type of Youtube Ad which is charged on a per day basis. The Masthead video is present on the top of the Home Page.

Who should advertise on Youtube?

  1. Brands trying to reach a digital-first audience
  2. Recently launched brands looking to build brand awareness
  3. Brands that are looking to scale their offline advertising activities

Past Advertisers

YouTube Advertising Past Advertisers

AdvertiserIndustryMedia OptionAvg CTR
CredBFSIDiscovery Ads1.2%
NetflixOTTSkippable video0.8%
BMWAutomobileMasthead Banner1%
ZomatoE-CommerceBanner Ads1%

Facts and Figures

Top Cities - Weekly Impressions

YouTube Advertising Top Cities - Weekly Impressions

CityImpressions (In Bn)
Mumbai3
Delhi6.3
Bangalore6.5
Hyderabad4
Kolkata3
Gender Split
Gender% of Reach
Male62%
Female38%
Age Split
Age% of reach
18-2430%
25-3425%
35-4417%
45-5413%
55-6410%
65+5%

Targeting Available on Youtube

YouTube Advertising Targeting Available

How do Filters help in targeting the audience? 

  1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.
  2. Language - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.
  3. Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.
  4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. Advertisers also have the option of targeting people who are currently looking for a particular product or have shown an affinity towards an item for a long time. Further, Interest targeting can also include specific channels or specific genres of content.
  5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.
  6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters AvailableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension6 sec/ 10 sec/ 20 sec
Ad TypeVideo Ad/ Overlay Banner/Masthead Ad

Step 3: Select Start and End Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Steps for sharing Adwords access with Media Ant

1. Login to your Google Ad words Account.

YouTube Advertising Steps for sharing Adwords access with Media Ant

2. Copy 10 digit CID and mail it to media ant.

YouTube Advertising Business Manager Access To Agency Step 2

3. Your Ad words admin will get an email for confirmation.

YouTube Advertising Business Manager Access To Agency Step 3

Advertising On YouTube

Top 5 Digital Advertising Platforms in Social Media Category in India according to Similarweb Jan-March 2022
Digital PlatformCategoryRanking
FacebookSocial Media1
InstagramSocial Media2
YoutubeSocial Media3
TwitterSocial Media4
LinkedinSocial Media5
Similar Media

You may also look for Hyperlocal Digital Marketing.

How to advertise on Youtube?

It’s easy to advertise on Youtube. To run a Youtube video ad campaign, advertisers should have a Google Ads Account. If not, they have to create a Google Ads Account to advertise on Youtube. On logging in to Google Ads, one can select “New Campaign”.

On being prompted to make a selection, they should opt for “Video” as the campaign type to advertise on Youtube as well as define a campaign objective too. Then the system would ask to select the campaign subtype (Youtube video ad type) to advertise on Youtube.

Then you would be asked to select the following: method for reaching the goal, campaign name, Youtube ads cost budget and other targeting parameters like location, language, networks, demographics and advanced options.

The system would also ask where would you want to advertise on Youtube? You can define various targeting strategies like topic or keyword targeting or specific website placement. The next step to advertise on Youtube is to bid for the maximum Youtube ads cost you are ready to pay. The last step is to upload the Youtube link of the video ad and link your Youtube channel with your Google Ads.

Do you find it difficult to advertise on Youtube? Relax and sit back and let The Media Ant advertise on Youtube on your behalf at a minimal charge.

How to advertise a product on Youtube?

Youtube is not only the most used video streaming platform but also a prominent search engine platform. As per Statista 2022, a global population of over 2.6 billion people watches Youtube at least once a month. This is a reason big enough to advertise a product on Youtube. In the sections above, we have discussed at length the various steps involved to advertise a product on Youtube.

However, apart from the convenient ways to advertise a product on Youtube like video, banner and masthead ads, let’s have a look at some other ways to advertise a product on Youtube that involves influencer marketing by video content creators.

  •       Sponsored Videos: Brands can collaborate with content creators and get a mention or become a part of the video where the influencer talks about the product. This is one of the best ways to advertise a product on Youtube as it reaches to the loyal audience of the content creators.
  •       Product Placements: Product placements are another effective way to advertise a product on Youtube where the content creator uses the product as a prominent part of the video and ensures that it grabs eyeballs.
  •       Affiliate Marketing: Brands can also share a special offer/discount code to the influencer that they can pass on to their audience. The influencers may or may not earn a commission on every sale. It’s a win-win situation for both and a popular way to advertise a product on Youtube.

Ads for Youtube channel 

Youtube advertising is important for not only brands but also for content creators. There are Youtube ads for Youtube channel but apart from that, Youtube channels can promote themselves in the following ways too:

  •       Coming up with quirky and engaging titles: One way to promote yourself without ads for Youtube channels is to use engaging titles for the video that also contains keywords that have high search volume.
  •       Video optimization: Learn some Youtube SEO and optimize your videos to save on ads for Youtube channel.
  •       Post more of what the audience wants to watch: Use analytics to figure out who your core audience is and what type of content they would like to watch. Create such content and you can also promote them by placing ads for Youtube Channel.
  •       Engaging with the audience: Engage your audience by replying to their messages and taking their opinion to make them feel connected. This works better than ads for Youtube channel most of the time.
  •       Promote related videos of your own: Cross-sell your videos by promoting related videos in your video.
  •       Create series: You can create a series of videos on the same topic to provide a reason to your audience to come back to your Youtube Channel. You can additionally promote them by placing ads for Youtube channel.
  •       Create playlists: Organize your content by creating playlists for your Youtube channel. 

 

Loading