A 20 second creative can also be utilised for a non-skippable ad on YouTube. The pricing will be ₹ 0.40 per completed view. The minimum budget required for this is 5 lakhs.
Youtube is one of the top sites (3rd in rank after Google.com and Google.co.in) according to Alexa Top sites in India. With 225 million as monthly user base, it has already reached 80% of the internet population in India. Hence, Youtube advertising in India is a very good opportunity for brands to reach their target audience.
There are many types of YouTube Ads but at a higher level, YouTube Ads can be divided into Skippable Ads and Non-skippable Ads.
Apart from the abovementioned types of YouTube Ads, following are some other YouTube advertising options on YouTube:
· Contextual Keyword: Put the keywords for which you want the ad to appear. The advertising platform will show the ad to relevant searches on YouTube
· Topics: Like on the Google display network, target people based on certain topics like Travel, Luxury etc. A set of topics are provided by YouTube advertising platform.
· Demographic: Reach people by age, gender, or parental status.
· In-market audiences: People looking to buy certain products can be targeted. For e.g: You can target people searching for books to be bought online or offline.
· Remarketing: Like on other Google network, retarget someone who has visited your YouTube channel before. This is an excellent form of recall marketing.
Following are some benefits of YouTube Advertising:
YouTube Advertising Rates like Google Search Advertising Rates are based on a bidding system and hence vary depending on a lot of factors. YouTube Advertising is also managed through Google Ad Words account. Video Advertisements on YouTube are charged based on the number of views (Avg CPV) while banner ads/display ads are charged based on per thousand views (CPM). Premium options like Masthead video is charged per day basis. You can check the rates under the tab “Media Options & Pricing”.
The Media Ant is one of the best YouTube Advertising Agencies. We are a Premier Google Partner and we can help you set up your Google Search, Google Display and Google Universal App campaigns too and optimize them to be most economic. Not only Google Ad words, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, LinkedIn, YouTube and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure the best digital advertising rates and discounts.
You can contact us for the best discounts and to execute your YouTube Advertising Campaign either online or by sending a mail to Help@TheMediaAnt.com.
To know more about YouTube Advertising, please visit:
The Media Ant Blog: https://blog.themediaant.com/much-spend-tube-ads
The Media Ant YouTube Channel: https://youtu.be/8H8yGaGzaxM
To know more about other Digital Advertising Options by Google, please visit:
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Placement Page||Run On Site/ Home Page/ Movie Page|
|Dimension||6 sec/ 10 sec/ 20 sec|
|Ad Type||Video Ad/ Overlay Banner/Masthead Ad|
Step 3: Select Start and End Date
Step 4: Upload artwork and make payment
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.
YouTube, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore YouTube, Website Website advertising rates, different types of media options and advertising cost here. YouTube, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With YouTube, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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