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Voot Advertising Rates

Voot Advertising Rates

Voot Advertising Rates

39.9M

Monthly Users

App

Medium

About Voot Advertising Rates

Voot App is an Indian OTT Platform that offers video-on-demand services. Owned by Viacom18 Digital Ventures, Voot App was launched in March 2016. Voot is available on IoS, KaiOS, and Android as well as on the website for desktop viewer consumption. Voot offers various TV shows, Movies, and Original Web Series in Kannada, Marathi, Tamil, Bengali, Gujarati, Telugu, Hindi, and EnglishWith over 39.9M monthly active users, Voot Advertising targets a large-scale audience with various media options. Some media ad options for Voot App Advertising include banner ads, video ads, and CTV ads. Would you like to advertise on Voot? Get The Best Rates for Voot Advertising

Key Insights

Pages per Visit

3.94

Pricing Model

CPM, CPC, Fixed, CPCV

Bid Type

Managed

App Store Rating

3.3

Categories

OTT, Entertainment, Performance Marketing

Top Choice

Popular

TMA Maha Festive Offer

Rack Rate

₹ 8,40,000 / Per Campaign

TMA Offer

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FIFA 2022 World Cup will be part of the TMA Festive offer which starts on October 1, 2022, and will last until December 18, 2022. By advertising through TMA Maha Festive Offer, you will be able to avail of extra 5% impressions by fulfilling the ad budget of 8 lacs or above. As part of this advertising option, you will be able to choose from various video ad options like pre-roll, mid-roll, and post-roll across all live matches of the tournament. Advertise on FIFA 2022 World Cup!
Popular

Banner

Rack Rate

₹ 0.077 / Per Impressions

TMA Offer

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Banners Ads are rectangular image ads displayed with the content on the site. Banner Ads are of three types, i.e. Native Banner Ads, Rotational Banner Ads, and Overlay Banner Ads. Native Banner Ads will include brand creative, product information, as well as a call to action button, which will be redirected to the landing page and will be shown on both the app and desktop. Rotational Banner Ads will include rectangular image ads that will alternate between two or more brand creatives after a fixed period of time. Overlay Banner Ads will be displayed on the video while the content is playing.
Popular

Video

Rack Rate

₹ 0.079 / Per Unit

TMA Offer

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Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are shown before the site content is played and have a minimum duration of 6 seconds and a maximum duration of 10 seconds. Mid-roll Video Ads are displayed within the content while it is being played and have a minimum duration of 10 seconds to a maximum of 100 seconds.
Premium

Connected TV

Rack Rate

₹ 0.275 / Per Impressions

TMA Offer

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CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various smart TVs and OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen from a minimum duration of 10 seconds.
Premium

Masthead Banner

Rack Rate

₹ 11,00,000 / Per Day

TMA Offer

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Masthead Banners are displayed on the top of the platform's homepage for a total of 24 hours. Masthead Banners can be showcased on both the app and website of the platform.

Other Ad Options

Catalogue Sale
Unavailable

Shows

Bigg Boss Hindi
Bigg Boss Hindi

Reality Show

Bigg Boss Kannada
Bigg Boss Kannada

Reality Show

Bigg Boss Marathi
Bigg Boss Marathi

Reality Show

Popular Shows

Popular Shows image
1
Popular Shows image
2
Popular Shows image
3
Popular Shows image
4

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The Media Ant

Media Demographics & Analytics

Advertisers

1
GIVA
2
Orange Health
3
Flobiz
4
Royaloak

Top Shows

1
Big Boss
2
Asur: Welcome to the Dark Side
3
Choti Sarrdaarni
4
Naagin

User Reach & Demographics

Users % (App Only)

Gender Distribution

Male

Female

70

30

Users % (Website Only)

Gender Distribution

Male

Female

62

38

Users (App Only)

Age Distribution

in %


18-24

20

25-34

54

35-44

18

45-54

7

55+

1

Users (Website Only)

Age Distribution

in%


18-24

50

25-34

29

35-44

10

45-54

5

55-64

3

65+

3

Users

State wise Distribution

in %


Maharashtra

22

Uttar Pradesh

15

karnataka

10

Delhi

9

West Bengal

8

Madhya Pradesh

6

Gujarat

6

Haryana

5

Rajasthan

4

Punjab

4

Andhra Pradesh / Telangana

3

Tamil Nadu

2

North East

2

Odisha

2

Jammu & Kashmir

1

Kerala

1

Users

Metro Wise Distribution - CTV

in %


Metro

65

Non - Metro

35

Users

Language Distribution

in %


Hindi

80

Kannada

12

Marathi

3

Bangla

2

Gujarati

2

English

1

Users

Content Genre

in %


Drama

30

Reality

27

Kids

15

Regional

9

Originals

9

Comedy

9

Others

1

Users

Device Cost

in %


10-15K

40

0-10K

30

15-20K

15

20-25K

8

25-35K

4

35-45K

2

45K+

1

Users

CTV

in Mn


Monthly Users

5

Users

Time Spent - CTV

in Mins


Per Day

74


Voot App Advertising

Voot App is an Indian OTT Platform that offers video-on-demand services. Owned by Viacom18 Digital Ventures, Voot App was launched in March 2016. Voot is available on IoS, KaiOS, and Android as well as on the website for desktop viewer consumption. Voot offers various TV shows, Movies, and Original Web Series in Kannada, Marathi, Tamil, Bengali, Gujarati, Telugu, Hindi, and English

With over 39.9M monthly active users, Voot Advertising targets a large-scale audience with various media options. Some media ad options for Voot App Advertising include banner ads, video ads, and CTV ads. Would you like to advertise on Voot? Get The Best Rates for Voot Advertising

Voot App Advertisement

Voot App Advertisement assists companies in promoting awareness of their products or services to a larger audience. As an online streaming platform that provides various genres of movies and TV shows, Voot Advertisement is a good platform for companies to target the right audience. 

Through Voot App Advertisement, companies can target the millennial generation bringing in traffic and boosting the visibility of the brand. Some top companies who have previously done advertising on Voot include Apple, Suzuki, Pizza Hut, H&M, and more. 

Voot Ads

Voot Ads assists companies in promoting awareness of their products or services to a larger audience. By Voot Ads, companies will be able to a variety of users spread out in the country.

With an increasing number of people turning to online platforms for entertainment purposes, the demand for online advertisement has also increased significantly. Voot Ads is one such streaming platform that will help advertisers in creating traction for brand awareness. 

Voot Advertising Rates

Want To Make Voot Advertising Rates? Voot Advertising Rates will depend on the various media ad options the company chooses, Voot Advertising Rates can vary and differ as part of the pricing models. The Media Ant assures advertisers by getting the best Voot Advertising Rates in the market

Voot Advertising Rates can depend on the customizations that will be done based on the advertiser's need and requirement.

Voot Advertisement Rates

Voot Advertisement Rates will be targeting 65% of the top metro cities in the country, making them the largest targeted group of Voot Advertisement. Voot Advertisement Rates will have many different media options, depending on which price model is chosen.

Our pricing models for Voot Advertisement Rates will depend on the media ad options and the number of days the ads option will run. In the “Our Top Choice” section on the “Voot Advertisement” page, advertisers can find various media ad options available through The Media Ant

Voot Advertising Rates

Voot Advertising Rates can vary and differ as part of a pricing model. The Media Ant assures advertisers by getting the best rates for Voot Advertising in the market. Voot ads are available through several different methods, including online banners, mobile pop-ups, rich media content, interactive video, and more which will have various Voot Advertising Rates.

To check out discounted rates to advertise on Voot, visit the official website of The Media Ant and pick the ad option most suitable for their needs.

Voot Advertisement Agency

Looking to Place a Voot Advertising? The Media Ant is one of India’s leading advertising agencies offering the best rates to advertise on Voot App/Website. With a strong presence in Bangalore, Mumbai, and Delhi, The Media Ant is a one-stop solution to all your digital advertising needs. 

We help you plan, buy, execute and monitor your digital advertising campaigns across platforms. We ensure that your digital advertisements are conducted flawlessly. The Media Ant assures the best performance of your digital advertisements through monitoring them vigorously and making changes to the campaigns if required. 

The Media Ant will also check the performance of your digital ad campaigns by measuring the campaign engagement and provides you with the best rates for digital advertising campaigns. Get the best rates to place your ad on any digital platform on The Media Ant.

Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. 

The Media Ant contact details are available in the Contact Us section of our website. You can contact us through Whatsapp, Phone, or Email. 

Who Advertise On Voot?

Voot Advertisement is done by companies and organizations trying to increase brand awareness and display their products or offers. Companies looking to target a mass audience can advertise on Voot to implement their vision.

  • FMCG: Consumer brands reserved Voot Advertising on both App and Website in the past as a way to revamp their brand image and introduce new products. Voot Advertisement targets urban audiences and has consumers who are willing to splurge on good quality products.
  • E-Commerce: With over 39.9M monthly active users, Voot Advertisement is the perfect place for e-commerce sites like Amazon, Myntra, and others to target their customers. Using unique ad formats, the companies can pull in customers by showcasing their products and offers.
  • Through CTV advertising, Voot Advertisement can target various CTV platforms like FireTV Stick, LG, AndroidTV, and much more. Companies in various automobile, electronics, and consumer discretionary sectors can 

Many companies use Voot Advertisement to market their products to a targeted mass audience. 

Why Should I Advertise on Voot?

Companies can advertise on Voot to increase their brand awareness and create a mass recognition campaign for their products. Voot Advertisement can help companies utilize their resources and promote their business more effectively.

With the recent changes and upgrades happening with the Voot Platforms, companies can advertise on Voot more effectively. Becoming more experimental with its Voot Advertisements, the platform has started to engage its audience with more good quality content.

Who Are The Target Audience For Voot Advertisement?

Voot Advertisements target a mass audience through both Voot App Advertisements and Voot Website Advertisements. Brands that advertise on Voot aim to target a specific audience group that looks to access entertainment channels with ease. Some specific audiences that Voot Advertisement targets include

  • Premium audiences in Top Tier 1 and Top Tier 2 cities like Maharashtra, Uttar Pradesh, Karnataka, and Delhi have higher viewership.
  • Around 50% audience is aged 18 - 24 years, holding the most viewership in Voot Website Advertising.
  • Around 54% audience is aged 25-34 years, holding the most viewership in Voot App Advertisements.
  • Around 65% audience from top metro cities hold Voot Advertisement in CTV. 

Voot Advertisements holds personalized advertisements based on the audience’s preferences. Voot Subscription Cost of INR 500 will provide the users with an ad-free experience. Through Voot Subscription Cost, users will be able to watch personalized content.

How To Advertise On Voot?

Voot Advertisement can be placed on the platform by visiting the official website of The Media Ant. Being a leading digital advertising company, The Media Ant can offer you the best rates for your digital advertisement

FAQs on Voot App Advertisement

How much does Voot Subscription Cost?

Voot Subscription Cost for one year is up to INR 499 for the app. Users can purchase Voot Subscription Cost on a monthly basis of INR 99.

How does Voot Subscription Price help?

Voot Subscription Price will provide users with access to premium content within the app. After paying the Voot Subscription Price, users will be able to access the app ad-free.

Is Voot Select subscription free?

Users can use Voot Select for free for up to 14 days as part of the free trial, after which they will be required to pay Voot Subscription Cost. Voot Subscription Cost for Voot Select yearly plans is INR 299 and for the monthly subscription is INR 149. Users will be able to access the premium content within the app and website by paying for the subscription.

How do I pay my Voot subscription cost?

Voot Subscription Price can be paid online at the website or the app of Voot Platform. Users can select a monthly or yearly subscription of Voot Subscription Price. Voot Advertising will not be shown when Voot Subscription Cost is paid.

What is included in Voot subscription?

Voot Subscription Cost will include free and premium content across the content on the app and website. Users who have paid Voot Subscription Price will be able to access the TV shows 24 hours prior to them being aired on TV. Voot Subscription Cost is available on a monthly and yearly basis. After paying Voot Subscription Price, users will be able to access the tv shows, movies, web series and more without having to sit through Voot Advertising

Is Voot different from Voot Select?

Voot is the free version, in which users can access the free content of the app and website. By paying the Voot Subscription Cost, users will be able to access Voot Select and Voot Originals. Users who have paid Voot Subscription Price will be able to access all content across the app and website. 

Is Voot free or paid?

Voot can be watched as a free and paid subscription platform. Users using Voot without paying Voot Subscription Price will be able to watch limited content with Voot Advertising showcased within the content. However, users who have paid Voot Subscription Cost will be able to watch unlimited content without having to sit through Voot Advertisement.

Does Voot need a subscription?

Voot can be accessed by users as a free and paid platform. After paying the Voot Subscription Cost users will be able to access unlimited content without Voot Advertising being displayed.

How do I pay my Voot subscription?

Voot Subscription Cost can be paid by visiting the official website or app of Voot Platform. After paying Voot Subscription Price, users will be able to access unlimited content across the platform. 

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